Marissa Treece Email & Phone Number

Sacramento, CA, US

Sacramento, California, United States

Spearhead the strategic direction and execution of four Loyalty Programs across six retail banners. Establish and implement cross-functional, data-driven strategies that balance customer needs, margin impact, and overall business performance across all core business units. Leverage data to provide hyper-personalized, 1:1 communications that drive.

Sacramento, California Area

Led implementation and execution of loyalty program activations. Supported strategic migration to Media Wallet funding. Secured and Managed CPG budgets and Identify opportunities to support investment growth across all loyalty channels.

Sacramento, California Area

Executed and enhanced personalized campaigns using a data-driven approach, leveraging customer insights to develop innovative concepts and Test & Learn initiatives. Increased brand visibility and audience engagement by executing innovative omni-channel campaigns that maximized reach across various media platforms.

Sacramento, California Area

Developed and executed a comprehensive digital marketing strategy focused on increasing top-of-funnel awareness. Streamlined marketing operations by managing budgets, production calendars, and content strategy, ensuring consistent branding across all media and improving resource allocation for in-house and freelance teams.

Led Digital Firefly’s design team, overseeing project execution and maintaining efficiency and excellence for all client-facing deliverables. Collaborated cross-functionally to design SEO-optimized websites and applications within development and budget constraints.

Sacramento, California Area

Designed asset packages to express the essence of brand culture through visual design experience. Cultivated proficiency in web design across responsive platforms, ad and campaign design, print and packaging formatting as well as brand development and execution.

New York, NY

Initiated, developed and maintained new client relationships. Designed direct mailing content and execution strategy to optimize client acquisition and retention. Managed and maintained global assets and communications using multiple CRM platforms.

Analyzed market research to create advertising campaigns pertinent to specific target marketsOrganized and developed full advertising campaigns, including design, placement, and ad frequencySuccessfully worked within a time and budget constraint Formally presented advertising strategy and execution summary to a Board of Directors

South Bend, Indiana Area

8 Time Monogram winner; Dual-Sport athlete competing in Cross Country, Indoor, and Outdoor Track4x All-Big East Award WinnerMaintained both academic and professional excellence, showing a dedication to both sport and studiesExecuted team leadership throughout athletic experiences, leading practice routines and demonstrating leadership by example as well as.

South Bend, Indiana Area

Analyzed current trends and market saturation to develop ideology for a new business.Determined necessities for project launch including barriers-to-entry, investment necessity, product and market placement and per-capita consumption trends as well as developed forecasting model to determine longevity and project milestones.Created relevant advertising.

Delivered actionable shopper insights for Kroger’s mainstream customers within the Isotonic (i.e. Sports Drinks) category with recommendations for driving $5 million of potential category growthAnalyzed Ocean Spray new product launch of Pomegranate and Blueberry infused Craisins understanding metrics such as trial and repeat with a final deliverable.