Marissa Bell Email & Phone Number

Danville, California, US

Danville, California, US

• Working closely with cross functional team to execute on eCommerce initiatives to drive sales and provide competitive customer experience.
• Manage all site content, merchandising, customer shopping experience, and conversion rate optimization tactics.
• Identify and prioritize eCommerce business needs, set up initiatives to drive best-in-class customer experience for multiples sites and developing app-based engagements.
• Monitor site analytics to improve all aspects of eCommerce performance, using A/B site testing, pre/post analyses of site KPIs, online advertising and synthesize into concrete opportunities.
• Research advancements in eCommerce and digital space, as well as competitive landscape, for opportunities and new ideas to improve customer digital experience and revenue generation.

San Francisco, CA, US

• Developed strategic sales plans and drove partner brand profitability across multiple campaigns.
• Conceptualized successful proactive UX strategy change to increase profitability and improve margins of online brand stores.
• Cultivated and maintained account relationships with multi-million dollar national brands.
• Managed development of targeted advertising, marketing collateral, and corporate website redesign.
• Developed ecommerce pricing strategy, product mix and marketing budget for national brands.
• Evaluated and recommended digital strategies and tactics to increase the effectiveness of email marketing, retargeting, SEM and SEO programs.

Sonoma, CA, US

• Led business model development, pricing and marketing strategy, campaign planning, market research and UX design for the wine industry’s leading international job site - winejobs.com.
• Discovering and designing new revenue stream opportunities.
• Account management and customer service for employers.
• Increased NPS from 54% to 62%.
• Event Management and Marketing for the largest HR conference in the Napa/ and Sonoma Valleys – Winejobs HR SUMMIT.
• Managed integrations with larger applicant tracking system (ATS) systems to meet the needs of external ATS users.

US

• Successfully managed top performing social media team in campaign execution through growth strategies while assisting Radio, Podcast, and TV channel team in creative development and programming.
• Spearheaded the social media channel project and increased revenue by 207% from year 1 to year 2 by promoting team success in direct response marketing on social platforms.
• Dramatically increased new customer orders by 80% on social media channel with consistency at $2 New To File P/L.
• Conceptualized and initiated project to automate syndicated data and revenue sharing calculations on direct response codes to reduce marketing team workload.
• Performed weekly trend analysis and rapidly respond by creating new copy to increase brand visibility.
• Created next step recommendations by analyzing post-test summary reports, design product promotions, and selected channels to facilitate A/B testing.

Emeryville, CA, US

• Played a role in product quality improvement through document support to ensure healthy brand and business in sustainable food service organization. Processed and maintained data base for customer complaint trends and.
• Worked closely with customer service team to receive and analyze consumer feedback trends relating to Food Safety and Integrity to improve customer experience.
• Collaborated with multi-disciplinary team to help streamline approval process for new suppliers with consistent quality reviews and compiled documents for vender re-approval.
• Investigated warehouse and co-packing concerns related to customer feedback and relay trends to co-pack management team.

San Francisco, California, US

• Offered personalized service in product line promotion to meet customer needs and goals in financial planning. Highly recognized as an enthusiastic learner for skill enhancement and exceptional customer service.
• Directed successful new teller training in compliance with standards and regulations and re-trained staff in customer service excellence, providing tools for speed and accuracy.
• Mentored staff (who were struggling with performance and customer feedback) on customer engagement, body language, and verbal cues resulting in higher customer satisfaction and increased teller promotion rates.

• Established sales and branding strategies with promotional packages for Avani Dead Sea Cosmetics. Provided specialized event planning for in store demo’s and trade shows by booking, coordinating logistics, and event.
• Designed innovative field marketing plan to maximize team sales goals by deviating from traditional retail chain store to outdoor festival venues and increased revenue by 30% for event sales.
• Created new displays and set-up for field marketing events that protected product; realized a 25% reduction in theft and 15% in return of damaged goods due to customer testing.
• Supervised, trained, and motivated sales team to collectively brainstorm new ideas that blended with strategies and analyzed trends to pursue new client acquisitions.

Bachelor Of Business Administration (B.B.A.), Marketing/Marketing Management, General

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General