Marissa (Fogarty) Berck Email & Phone Number

St. Louis, MO, US

• Growing existing regional accounts – targeting top digital ad spenders to drive incremental and renewal opportunities
• Coordinating and managing campaign executions, including custom creative build-outs, set-up of assets, development of campaign timelines, data pulls based on client audience targeting and organization of campaign.
• Serving as point person for all campaign requests and communication with client, including creative changes, pacing reports, performance reports, client meetings, campaign recommendations, etc.
• Leading weekly client status meetings and develop client-facing documentation to track deliverables
• Monitoring internal and third party reporting for pacing, performance and discrepancy purposes
• Working closely with internal teams to provide continued feedback and analysis for campaigns, inclusive of optimization suggestions and recommendations

Greater St. Louis

• Provided month end reporting estimates to the Media team and updated monthly data spending trackers/platforms based on agreed reporting deadlines.
• Developed and maintained floodlights while working with agency partners and Analytics team to push live through Google Analytics.
• Managed all work done in CM360 completed by Coordinators through ensuring placements and creative uploads were done accurately in each market for collaboration with agency partners.
• Took ownership and understanding of Ascension markets beyond marketing goals and objectives to include demographics and nuances that may impact media recommendations and performance.
• Used appropriate metrics and measurement strategies to enable continuous improvement and effective use of resources for reporting.
• Collaborated with Media Specialists and Director to ensure accurate reporting for markets and campaigns as needed.

St Louis, Missouri, United States

• Assisted in the planning and negotiation of media for assigned markets including newspapers, magazines, OOH, online display/video, paid social and multi-media sponsorships. Collaborated with Specialists to insert.
• Pulled and prepared reports for Specialists for buy double checks, financial reporting, and campaign delivery as requested.
• Assisted in building placements and uploading creative into Google Campaign Manager along with double checking information for accuracy.
• Monitored media trends and competitive activity across markets, assisting in building market reports to share with local teams when appropriate.
• Lead monthly flowchart exports and double checking to be shared out with Ascension’s Strategic team.
• Trained and demonstrated processes to new hires

• Networked with multiple leaders and stakeholders to develop a LinkedIn campaign for the Insight product line. Launched campaign launched in July 2019.
• Researched, organized, and updated a competitor Hot Sheet of technical data.
• Analyzed and presented competitor technical Sales Brochures.
• Collaborated with engineers to evaluate and classify ideas submissions to the Idea Pipeline.
• Special Shark Tank project - Worked in a team to develop an innovative product proposal for cold storage of merchandise. Created presentation and content to present to the board.

• Cared for different client’s dogs—varying in breeds. Tasks included watching up to thirty dogs in the yard, cleaning storefront and kennels, and communicating with clients.