• Support the development of Communications & Engagement strategies aligned with the organization’s strategic priorities including public relations, stakeholder engagement, marketing, brand management, social media and issues management• Develop and implement communications plans and tactics • Provide Communications support/advice• Create written and designed content aimed at diverse audiences• Oversee the production of patient-facing pamphlets, brochures and newsletters and coordinate distribution• Leverage digital technology solutions to support strategic communications plans• Provide media relations support • Provide support for internal and external stakeholder engagement activities• Provide issues management and risk management support including crisis communications at the local level, and at the provincial level as assigned• Monitor, analyze and report communication metrics and results• Uphold the organization’s reputation through relationship-building with stakeholders, public awareness activities and marketing in alignment with visual identity, brand guidelines, AODA compliance and French language requirements• Proficiency with graphic design software (Adobe Create Suite including InDesign)

Provides strategic advice and recommendations, including making relevant presentations to senior management on strategies and programs which are critical to Evolution’s success in the area of stakeholder relations.• Support the development and execution of a wide range of communications materials for internal and external audiences• Media relations• Develop working partnerships with community organizations and key stakeholders• Onsite event coordination• Respond to emerging issues within communities, and/or members of the public• Crisis management: develop and implement strategies to track, address, mitigate, and minimize any issues or potential issues• Government relations• Labour relations

Public Relations and Strategic Communications program, Durham CollegeInstructor Copywriting One and Two• Instruction in public relations writing, including press releases, media advisories, feature stories, Broadcast (PSA) releases, Canadian Press Style, speeches• Developed two detailed and immersive 14-week lesson plans• Provided in-person and online course delivery modelsInstructor four-week Writing Well workshop• Instruction in plain language, persuasive writing, press releases, social media appeals, direct mail appeals and email appeals, with a strong focus on Canadian Press Style• Developed four-week lesson plan

• Design, create and edit content for Annual Report• Design, create and edit content for Program Guide• Create and schedule social media posts to enhance positive image of Society and create external awareness of programs and services• Initiate, develop and distribute departmental and program communications plans and key communications materials, including brochures, flyers, newsletters, articles, media releases, etc., in support of the Strategic Plan and priorities• Maintain and update web postings on ASDR website • Assist with development of Society’s first communications plan• Provide communications guidance to departmental/program staff on various activities and/or issues, including advising on effective communications methods and design elements• Produce and edit videos and photos for agency-wide promotion/marketing• Assist with event planning and execution, including providing after-hours standby services and duties when required• Assisted with emergency information duties during declared emergencies and related exercises such as COVID-19• Adobe Creative Suite, including Premiere Pro, After Effects, InDesign, Photoshop, Lightroom, Illustrator

• Wrote articles for website• Created press releases and media advisories• Provided after-hour coverage of events, including media relations, photography and video• Produced and edited videos and photos for Board-wide promotion/marketing• Assisted with school calendar, including content curation, creation and editing• Conducted daily media scans, proactively identifying and acting on risks and opportunities

• Create press releases and PSAs and develop media relations• Capture and edit photos and videos for social media and web, using Lightroom, Photoshop, Premiere Pro, Audition• Use Canva and InDesign to create promotional material• Event planning and fundraising for 40th Anniversary Gala and 2019 IG Wealth Management Walk for Alzheimer’s

• Fifteen years professional writing and publishing experience in the communications field• Published internationally through St. Martin’s Griffin Books• Penned four books• Articles and stories published in newspapers and magazines• Freelance writing and column writer• Monitor, track and evaluate communications activities• Website creation and blog• Produce marketing material - teasers, video trailers• Organize public relations campaigns - book signings, speaking events• Active on Facebook, Twitter, Pinterest, Goodreads, and blogs

• Created articles for the college intranet and external website• Composed announcements for college intranet and external website• Attended on-campus events• Captured photos and gathered quotes and background information for feature stories• Copyedited and proofread content for members of the department and clients• Office administration support

• President of the WCDR (volunteer position)• Work with board of directors to manage operations• Chair monthly member meetings• Previously: Vice President• Previously: Managing Editor of the Word Weaver, a quarterly publication• Selected articles and entries for publication• Edited and proofread all articles for publication• Sold ad space for Word Weaver

• Build content for website, menu, marketing/advertising programs• Create content for social media• Edit and create content for DC Thymes quarterly newsletter• Develop stories and media outreach for the Centre for Food programs, Bistro '67, Pantry and events throughout the year

• Sold advertising space for newspaper• Solicited sales contracts• Wrote popular monthly column: Yes Woman• Updated social media

• Owner/operator yoga studio• Professional ERYT yoga instructor• Taught Hatha yoga• Business administration• Organized marketing and advertising campaigns• Active on social media• Organized workshops and seminars• Public speaking

• Published my own website• Active on website blog• Produced marketing material• Organized public relations campaigns• Book signings• Viking photo shoot• Active on Facebook, Twitter, Pinterest, Goodreads, and blogs

• Read full-length commercial manuscripts for approval• Completed intern reports for each manuscript• Provided feedback on prospective and current client's works• Offered editorial comments on manuscripts