Marissa Caniano Email & Phone Number

Oversee delivery for a $2.5 million+ SEO portfolio comprised of 20 lines of businesses for a Fortune 500 financial institution. We use a mix of traditional waterfall project management and Agile project management methodologies to drive the success of SEO marketing tasks. My roles and responsibilities include (but are not limited to):• Oversee all aspects of projects and client requests, including scope, risk, schedule, budget, quality, delivery and communications with stakeholders • Evaluate new work requests, identify resources needed, assign individual responsibilities and schedule action items• Use Workfront to manage multiple concurrent projects and cross-functional team members both internally and externally • Provide real-time insights, reports and regular updates to stakeholders• Lead both internal and external status meetings effectively; capture, store and distribute meeting notes• Mentor and train junior team members on both client-specific and project management responsibilitiesACHIEVEMENTS• Personally delivered more than 500 requests in 2023 and more than 300 in 2024 so far• Updated SLAs and project management processes and documents to streamline our intake and delivery process• Was asked to be a Workfront Administer where I now set up new projects and reports, add new/deactivate users and correct timesheets at a company-wide level

• Developing marketing calendars, strategies, and budgets for each client• Utilize a variety of systems to create and send emails• Manage and direct the designer, social media strategist, and marketing analyst on marketing campaigns• Work within Hootsuite and different social media platforms to post and oversee social media efforts• Use Asana to manage all marketing campaigns and their tasks• Lead weekly client meetings• Update websites with current campaign information and any product changes• Report on the success of campaigns including click thru rates, ROI, social media statistics, Google Ad numbers, and website traffic• Stay up to date on current marketing trends and best practices• Research clients competition to stay competitive

As the Design and Project Manager I spent half of my time in a Marketing Manager Role, and half as a Graphic Designer. Some of my responsibilities included:• Rebranding for clients; logos, brand guidelines, color pallets, etc.• Building full marketing campaign materials; digital ads, social media images, posters, emails, in-branch signage, branch TVs, brochures, and more• Communicating with clients on project statuses, and sending completed marketing materials• Use Asana to manage my projects and deadlines

The BA Group is a design agency focused on working with Credit Unions. As the Graphic Designer I worked directly with the Marketing Managers/Directors to create artwork for our clients including:• Rebranding elements; logos, brand guidelines, and color pallets• Full marketing campaign materials; digital ads, social media images, posters, emails, in-branch signage, branch TVs, brochures, and moreACHIEVEMENTSWorked with the Creative Director and CEO on rebranding for 3 different Credit Unions

Dallas/Fort Worth Area

As the Marketing Specialist, I created artwork for all promotional & sales materials including brochures, booklets, emails, banners, social media post, and PowerPoints. In addition, some of my responsibilities included:•Writing copy for blogs and social media posts•Setting up email drip campaignsAchievements• Launched a brand awareness campaign built around Making the Difference at the Child Card Success Summit conference to over 700 industry leaders

Irving, Tx

Big Beat Dallas was an entertainment district comprised of 4 restaurants, a night club, a retail store, and 2 live music stages. As the Graphic Design Manager, my duties included:• Designing all marketing materials for each venue including; private label packaging, menus, brochures, flyers, investor booklets, and more• Create graphics and advertisements for Media Night, Friends & Family Weekend, and all Grand Opening events • Manage one other designer• In charge of all menu designs, layout, and upkeep• Lead the relationships of all third party vendors such as PR, digital agency, video production, and printers•Design logos for special events and promotionsAchievements• Created all marketing materials for a grand opening event with over 30,000 attendees

Dallas/Fort Worth Area

• Point person for all lending campaigns • Oversee all Mastercard initiatives including Mastercard Priceless surprises• Coach Marketing Intern on using Adobe programs, and operating print room equipment• Lead the execution on all merger related collateralAchievements• Selected to work directly with the CEO and executives on our Billion Dollar Celebration project• Nominated and selected to be part of the 6 person Rising Stars leadership program

Dallas/Fort Worth Area

• Use Adobe programs to design artwork for campaigns and promotions • Create consistent look across multiple channels including: web headers, mobile headers, flyers, plasmas, give ones, and more • Manage new projects and their deliverables • Develop strategic plan for website refresh• Work closely with brand manager to execute new branch design for both the interior and exterior • Lead re-branding of the Checking20 account • Create new debit card designs for SDR partners • Research and implement new project management software • Build in-branch displays and produce collateral• Construct display tables for BCE team to utilize during on-site events • Plan and work Texas Trust sponsored events • Establish Bank vs. Credit Union awareness• Work with Marketing Vice President and Compliance to create compelling and compliant copy

Greater Chicago Area

•Design packaging for new products •Create spec sheets to highlight features of new products •Update all current artwork to reflect new style and bilingual requirements •Build PowerPoint presentations for upcoming meetings •Construct dielines for new products •Implement customers private label packaging •Design POS, railtags, wing signs, and other signage upon request of customer •Prepare signs, banners, and schematics for the National Hardware Show •Present updated and unique design concepts for private label customers

Greater Chicago Area

•Manage daily operations of the studio•Oversee the VP and President’s schedules•Design, implement, and update BuzzBrush website•Enter all invoices into Quickbooks and collect payments due•Communicate with clients to set up appointments and WebEx meetings•Design, update, and distribute spec sheets to potential clients•Create custom labels of the BuzzBrush for clients•Create and send out e-mail blasts and mass mailings•Update capabilities PowerPoint to reflect potential clients needs

Greater Chicago Area

•Greet all guests in a professional and friendly manner•Successfully carry out all opening and closing procedures•Restock inventory and face store•Communicate with students about daily schedules and guest arrivals•Manage and book all spa and salon appointments•Answer guest questions related to services or products•Cross sell cosmetology guest on spa services and vice versa•Follow through with Aveda’s mission and points of difference to build client retention

Art And Design, Graphic Design

Education record

Education record