Marketing content developer for various industries including beauty, fashion & healthcare. Highly skilled designer for web and print specializing in Illustrator, InDesign and Photoshop. Develop interactive videos from shooting through production. Write original blog content and product reviews. Develop full web site content including visuals (sized to specification) and verbiage for leading and interior pages. Help increase SEO with keyword driven topics and pages. Develop marketing collateral for print production across all print/digital modalities, including branded brochures, flyers, promotional items, etc. 360 degree design concept development from inspiration through fruition to identify and build an entire brand's ethos. Contribute engaging programs and visuals for social media content.

• Responsible for managing the Marketing, Public Relations, Advertising, Social Media & Branding initiatives• Design: Design organic creative collateral through expertise in InDesign and Photoshop. Manage print production aesthetic, budget & timeline• Web Development: Managed launch of brand new website (WordPress based) and ecommerce site. Manage SEO optimization, meta tagging and blog development. Construct and execute eblast program. Manage website design, updates, content and interfacing. Manage SEO, PPC & Retargeting Campaign incl. budget, verbiage, HTML design & tracking• Advertising & PR: Advertising buyer and campaign manager. Create editorial content and copy for external partners, including magazines, newspapers, bloggers and broadcasters. Create press releases for events, editorial coverage and new technologies• Events: Manage and execute all events both in-house and on location. Cross collaboration with local high profile partners including The Mar-a-Lago Club, Neiman Marcus, The Breakers Hotel, Polo (of the Palm Beaches), Palm Beach Illustrated, M&V Magazine and Rybovich Marina.• Philanthropy: Collaborations with The Red Cross, The American Heart Association, MorseLife Foundation and The Center for Family Services• Social: Manage Facebook, Twitter, Pinterest, Google+ and the Anushka Blog content. Develop program calendars, promotions and sweepstakes. Built 40th Anniversary #TBT campaign utilizing 40 years of press, honoring opening day prices• Data: Develop monthly tracking recaps including ROI reporting for sales, promotion development and forecasting based on YOY expenditures and P&L• la Barre By Anushka: Launched partner business, la Barre by Anushka. Provided all graphic design and window elements. Advertising buyer for the business targeting local consumers. Manage seasonal events at the studio and events with local partners, including Worth Avenue Associates: Health & Wellness, Lole Women Boutique, Lululemon Athletica

• Responsible for supporting the Marketing, Public Relations and Creative Services department while working in tandem with the Vice President of Global Brand Management for all Maidenform core brands domestically and internationally including Maidenform, Maidenform’s Charmed, Lilyette, Flexees, Control It and Luleh.• In charge of developing all hangtag copy and collection naming for 300+ garment styles. Executed hangtag re-invent for 2012, funneling 4 brands (domestically & internationally) into one brand aesthetic. • Coordinate quarterly POS collateral for in-store presentation and associate support including posters, fixture presentations, product training booklets and brand videos. Support accounts with approved brand imagery.• Spearheaded launch of Maidenform’s Charmed brand including microsite development, creative direction and ongoing management of social media site (YTD generated >6,000 likes). Conceptualized and rolled out a national sorority contest including a philanthropic donation, on-campus event and grand prize gift package. • Produce all launch recap decks, quarterly retail market updates, trend reports and best-in-class marketing accoutrements.• In charge of showroom presentation, reinvented quarterly. • In charge of coordinating garment assortments for lifestyle, hangtag and online photoshoots.

Coordinated marketing initiatives that increase brand knowledge and traffic to all 64 HUGO BOSS store locations nationwide through programs including print mailers, season opening catalogs, promotions and sweepstakes. •Individually manage Factory Outlet Store budget and visibility through print mailers, digital advertising, and ensuring center involvement. •In charge of forecasting, purchasing and managing the distribution of all point-of-sale items and marketing materials including cash-wrap packaging materials, giveaway items, brand catalogs, invitations, music systems and runway DVD’s to proprietary owned locations, franchise locations, and wholesale accounts. •Facilitate with store opening events by booking talent, sourcing giveaway items, placing regional advertising and coordinating catering. •Responsible for organically creating artwork for printed mailers, postcards and email blast templates through an expertise in Photoshop and InDesign. •Various department duties including the preparation of all PowerPoint presentations for each initiative, tracking promotion performance and effectiveness, as well as invoicing, ordering samples for photo shoots and supporting each store with any logistical needs. Intimate cross department collaboration with the PR, CRM, Visual, Ecommerce and Wholesale Sales departments to streamline brand marketing.

Assisted the Senior Director of Marketing for all college-level History books published by Pearson, Penguin, Longman, Prentice Hall, and Allyn & Bacon. Helped conceptualize and build seasonal marketing sales kits to promote key publications and upcoming editions, distributed to sales team members, professors and retailers. Assisted 270 representatives with marketing materials, text/sales information and discipline specific expertise daily.•Responsible for implementing and ensuring the accuracy of descriptive online copy information for all publishing texts and new editions.•Updated bi-monthly tracking report of all current titles, including sampling, inventory, and YTD sales numbers to track industry visibility.•Conducted market research webinars and focus groups to professors nationwide to understand emerging technologies, usage of proprietary based programs and basic industry inefficiencies.•Extensive office duties to support daily business activities such as expense reporting, updating ecommerce copy, researching competitive listings, developing thank-you packages and coordinating all travel and catering for off-site meetings.

Assisted the Director of Strategic Marketing specializing in innovative promotional initiatives while overseeing fundamental marketing operations. Helped manage consumer reach programs to increase brand exposure, store traffic, and sales, utilizing various channels including print media, mailers, the internet, in-store promotions, and coordinated events. Compiled extensive market research study of each retail location, culminating in a detailed report to formulate future site-specific promotional activity. Significant cross-departmental collaboration to create promotions, becoming intimately familiar with the Marketing and Production, Public Relations, and Visual departments. Assisted further with product photo shoots, line sheet categorization, and portfolio compilation.

Associate at a marketing firm specializing in creating and executing promotional campaigns for corporate clients. Interacted directly with target market by utilizing in-store exposure of campaigns for products and services representing The Home Depot, Best Buy, and Direct TV. Taught marketing and management program to other associates. Promoted to leadership level after four weeks. Conducted a week-long business trip in Boston, training other associates as a leading national employee.

Provided support to a prestigious international production company serving clients in the luxury brand sector. Assisted producers to create event designs from conceptualization thru post-production including fashion shows, product launches, and other events, including Tommy Hilfiger, Fashion Rocks, Van Cleef and Arpels, Behnaz Sarafpour, Zegna, Y-3, and Malo. Assumed Production Assistant responsibilities during events. Assisted further by scouting venues for future events.

(Between semesters) Assisted in compiling and distributing all seasonal and promotional print material and signage for the chain’s window elements and in-store floor sets. Managed sourcing of parts for displays. Responsible for assuring proper delivery of print kits and updating inventory requests of all locations through the use of an internally coded store signage layout system. Aided department in introducing first “shop-in-shop” shoe department.