Marissa O'Brien Email & Phone Number

West Palm Beach, Florida

West Palm Beach, Florida Area

Marketing content developer for various industries including beauty, fashion & healthcare. Highly skilled designer for web and print specializing in Illustrator, InDesign and Photoshop. Develop interactive videos from shooting through production. Write original blog content and product reviews. Develop full web site content including visuals (sized to.

West Palm Beach, Florida Area

West Palm Beach, Florida Area

• Responsible for managing the Marketing, Public Relations, Advertising, Social Media & Branding initiatives
• Design: Design organic creative collateral through expertise in InDesign and Photoshop. Manage print production aesthetic, budget & timeline
• Web Development: Managed launch of brand new website (WordPress based) and ecommerce site. Manage SEO optimization, meta tagging and blog development. Construct and execute eblast program. Manage website design.
• Advertising & PR: Advertising buyer and campaign manager. Create editorial content and copy for external partners, including magazines, newspapers, bloggers and broadcasters. Create press releases for events, editorial.
• Events: Manage and execute all events both in-house and on location. Cross collaboration with local high profile partners including The Mar-a-Lago Club, Neiman Marcus, The Breakers Hotel, Polo (of the Palm Beaches).
• Philanthropy: Collaborations with The Red Cross, The American Heart Association, MorseLife Foundation and The Center for Family Services

Greater New York City Area

• Responsible for supporting the Marketing, Public Relations and Creative Services department while working in tandem with the Vice President of Global Brand Management for all Maidenform core brands domestically and.
• In charge of developing all hangtag copy and collection naming for 300+ garment styles. Executed hangtag re-invent for 2012, funneling 4 brands (domestically & internationally) into one brand aesthetic.
• Coordinate quarterly POS collateral for in-store presentation and associate support including posters, fixture presentations, product training booklets and brand videos. Support accounts with approved brand imagery.
• Spearheaded launch of Maidenform’s Charmed brand including microsite development, creative direction and ongoing management of social media site (YTD generated >6,000 likes). Conceptualized and rolled out a national.
• Produce all launch recap decks, quarterly retail market updates, trend reports and best-in-class marketing accoutrements.
• In charge of showroom presentation, reinvented quarterly.

Greater New York City Area

• Coordinated marketing initiatives that increase brand knowledge and traffic to all 64 HUGO BOSS store locations nationwide through programs including print mailers, season opening catalogs, promotions and sweepstakes.
• Individually manage Factory Outlet Store budget and visibility through print mailers, digital advertising, and ensuring center involvement.
• In charge of forecasting, purchasing and managing the distribution of all point-of-sale items and marketing materials including cash-wrap packaging materials, giveaway items, brand catalogs, invitations, music systems.
• Facilitate with store opening events by booking talent, sourcing giveaway items, placing regional advertising and coordinating catering.
• Responsible for organically creating artwork for printed mailers, postcards and email blast templates through an expertise in Photoshop and InDesign.
• Various department duties including the preparation of all PowerPoint presentations for each initiative, tracking promotion performance and effectiveness, as well as invoicing, ordering samples for photo shoots and.

Greater New York City Area

• Assisted the Senior Director of Marketing for all college-level History books published by Pearson, Penguin, Longman, Prentice Hall, and Allyn & Bacon. Helped conceptualize and build seasonal marketing sales kits to.
• Responsible for implementing and ensuring the accuracy of descriptive online copy information for all publishing texts and new editions.
• Updated bi-monthly tracking report of all current titles, including sampling, inventory, and YTD sales numbers to track industry visibility.
• Conducted market research webinars and focus groups to professors nationwide to understand emerging technologies, usage of proprietary based programs and basic industry inefficiencies.
• Extensive office duties to support daily business activities such as expense reporting, updating ecommerce copy, researching competitive listings, developing thank-you packages and coordinating all travel and catering.

Greater New York City Area

Assisted the Director of Strategic Marketing specializing in innovative promotional initiatives while overseeing fundamental marketing operations. Helped manage consumer reach programs to increase brand exposure, store traffic, and sales, utilizing various channels including print media, mailers, the internet, in-store promotions, and coordinated events..

Associate at a marketing firm specializing in creating and executing promotional campaigns for corporate clients. Interacted directly with target market by utilizing in-store exposure of campaigns for products and services representing The Home Depot, Best Buy, and Direct TV. Taught marketing and management program to other associates. Promoted to.

Provided support to a prestigious international production company serving clients in the luxury brand sector. Assisted producers to create event designs from conceptualization thru post-production including fashion shows, product launches, and other events, including Tommy Hilfiger, Fashion Rocks, Van Cleef and Arpels, Behnaz Sarafpour, Zegna, Y-3, and.

(Between semesters) Assisted in compiling and distributing all seasonal and promotional print material and signage for the chain’s window elements and in-store floor sets. Managed sourcing of parts for displays. Responsible for assuring proper delivery of print kits and updating inventory requests of all locations through the use of an internally coded.

Bachelor Of Science (Bs), Marketing, Art, Internationl Business

Activities and Societies: Honors: Dean’s List Fall-Spring 06-08, Dean’s Scholarship 05-09, Columbians Scholarship recipient 05-09 Clubs.

Bachelor'S Degree, Marketing

Activities and Societies: Delta Mu Delta Business Honor Society, Wagner College Marketing ClubDean’s List Fall-Spring 06-08, Dean’s.