- Mazarine (May 2022 - current) - Future Corp / Digital Strategy & Storytelling Consultant (May - June 2021) Working on pitch for luxury fashion house’s high-profile launch of 4th perfume; devising launch platform, communication & social media strategy, storytelling and calendarDarphin / Copywriter & Brand Tone of Voice Consultant (Oct 2020 - May 2021)» Development of tone of voice across Instagram feed posts and Stories; copywriting; maintaining a consistent balance… Show more - Mazarine (May 2022 - current) - Future Corp / Digital Strategy & Storytelling Consultant (May - June 2021) Working on pitch for luxury fashion house’s high-profile launch of 4th perfume; devising launch platform, communication & social media strategy, storytelling and calendarDarphin / Copywriter & Brand Tone of Voice Consultant (Oct 2020 - May 2021)» Development of tone of voice across Instagram feed posts and Stories; copywriting; maintaining a consistent balance between how brand talks to audience and delivering key (scientific) messages of brand + product & events» Collaboration with internal stakeholders & departments: scientists, marketing, PR, sustainability & environment» Identifying brand stories and key moments to relay to consumers & audience » Contribution and brainstorming for content creation calendar - Vins de Bordeaux (Creative Feed) / Digital Strategist & Community Manager (Sept 2014 - Oct 2016)See section below- LALALAB / Freelance Digital Marketing & Community Management (Aug 2013 - Aug 2014)- Links of London / Copywriter (Oct 2010 - May 2012)Owning and leading brand tone in keeping with Links of London brand DNA; writing SEO jewellery and watch product descriptions, blog posts, website copy, catalogue copy, press releases, and marketing material. Show less

As a journalist & writer, I have written about style, design and lifestyle for Who What Wear, Marie Claire, Eurostar Metropolitan Magazine, Sunday Telegraph Stella, Apartment Therapy, Stylist and Domino Magazine.Art Wednesday | Online Editor (July 2011 - March 2014) Responsibilities:• Curating daily content and news & reviews, editing, subbing, writing and uploading content and images to CMS• Writing and commissioning reviews, interviews, news stories, interviews, exclusive… Show more As a journalist & writer, I have written about style, design and lifestyle for Who What Wear, Marie Claire, Eurostar Metropolitan Magazine, Sunday Telegraph Stella, Apartment Therapy, Stylist and Domino Magazine.Art Wednesday | Online Editor (July 2011 - March 2014) Responsibilities:• Curating daily content and news & reviews, editing, subbing, writing and uploading content and images to CMS• Writing and commissioning reviews, interviews, news stories, interviews, exclusive content and event coverage, including art, fashion, food, restaurant and film reviews• Producing photo shoots including regular Studio Visit feature with artists and designers• Co-ordinating and producing London Collections: Men & London Fashion Week coverage, as well as covering shows and writing show reports • Defining and adhering to tone of voice with a focus on the ‘art of storytelling’• Managing an international team of writers, contributors, photographers and interns• Overseeing and managing social media outlets including Facebook, Twitter and Google+• Implementing and devising digital projects, competitions and weekly initiatives to increase likes, website traffic and readership• Helping to coordinate and wrote PR plan (and achieving online coverage) for Art Wednesday's NICE TO MEET YOU event that took place last year Achievements:• Created and implemented an editorial strategy and schedule for Art Wednesday• Developed and grew international team of regular writers and contributors• Helped grow Facebook likes from 2,000 to over 30,000 in less than two years with minimal budget Show less

Writing about style and interiors for WHO WHAT WEAR

Rue Rodier is a lifestyle blog covering style, interiors, beauty & travel. As a content creator & influencer, I have created visual content (photos & video) for Goutal, Bumble, Citizens of Humanity, Banana Republic, Galeries Lafayette, Printemps, Jimmy Fairly, Park Hyatt, A+B Kasha, Swarovski India, Grazia India, Taittinger Champagne, ME+EM, Bordeaux Wines UK, Lancome, Gestalten, Etam and Citizen TV. I have worked on collaborations with the following: Galeries Lafayette, La… Show more Rue Rodier is a lifestyle blog covering style, interiors, beauty & travel. As a content creator & influencer, I have created visual content (photos & video) for Goutal, Bumble, Citizens of Humanity, Banana Republic, Galeries Lafayette, Printemps, Jimmy Fairly, Park Hyatt, A+B Kasha, Swarovski India, Grazia India, Taittinger Champagne, ME+EM, Bordeaux Wines UK, Lancome, Gestalten, Etam and Citizen TV. I have worked on collaborations with the following: Galeries Lafayette, La Redoute, MADE.com, Victor & Rolf, Chaumet, Marks & Spencer, Fossil, The Outnet, Munich Tourist Board, My Blend, La Prairie, ME+EM, Marc O'Polo and Park Hyatt Hotels for my blog and distributed through social media and appeared in the KitchenAid Mini Mixer global campaign. Show less

Digital Marketing & Strategy for the UK Market (Creative Feed Agency)Maintaining brand’s ethos, image and excellence in the digital space, spanning the website, to social and to influence and e-PR» Brand content creation: calendar definition; identifying storytelling opportunities with winemakers; maintaining and editing blog and continuous identification of trend opportunities for the brand » Influencer Management: outreach, organisation of press trips, competitions » Social… Show more Digital Marketing & Strategy for the UK Market (Creative Feed Agency)Maintaining brand’s ethos, image and excellence in the digital space, spanning the website, to social and to influence and e-PR» Brand content creation: calendar definition; identifying storytelling opportunities with winemakers; maintaining and editing blog and continuous identification of trend opportunities for the brand » Influencer Management: outreach, organisation of press trips, competitions » Social media management, from strategy definition to implementation, 360-degree campaign elaboration, regional toolkits and monitoring of UK social activity (paid/owned/earned), continuous performance, trends and insights analysis» Collaboration with brand partners, internal & outside stakeholders (coordination with PR agency to relay newsworthy stories and press), local teams, winemakers & châteaux Show less

Writing product copy to drive sales in line with brand tone: writing fast first-draft descriptions for weekly uploads, including details of products and a styling tip, subbing, checking PIDS are accurate with all correct sizing and details, proof-reading, working to tight deadlines, transfer of editorial content into CMS.