Marissa Beck Email & Phone Number

New York, United States

United States

United States

Dublin, Ireland

• Managed the Marketing and Sales team of 5 luxury travel brands across all of Ireland• Cultivated and maintained strong relationship with media and industry influencers across the country• Lead the organization of various media events such as social influencer cruise, media awards, press trips• Executed presentations and participated on discussion panels at various media events and trade shows• Assisted with the planning, execution and branding of events and trade shows• Managed the brochure development and editing process for all brands in the Irish market • Developed and managed the annual marketing plan and budget for all brands • Worked closely with external partners to provide marketing assets and collateral • Conducted ongoing research of consumer trends and interests• Created regionally relevant content for website• Developed numerous creative brand awareness campaigns• Ensured the compliance to brand standards and guidelines corporately and through trade and media partners• Managed and created content for social media platforms and monitored analytics• Developed and executed email marketing for all brands and implemented call-tracking system• Managed the PR presence for all brands • Designed all print and digital marketing material for all brands • Point of contact for all press and media enquires across Europe

Township Of Puslinch

• Coordinated internal and external communications.• Researched and provided insights on communication and marketing strategies using Google Analytics and AdWords.• Managed the protection of the corporate brand and assessed appropriate responses using media monitoring and intelligence tools such as Google Alerts.• Managed the Township of Puslinch website and utilized the website as a platform to promote community events, public meetings, Council and Committee meetings, issue public notices, media releases, etc.• Editor and Copywriter for all Township communications (website content, press releases, media advisories, public notices, statements).• Designer and creator of all communication material for the 2014 Municipal Election. • Designed graphics for the Township’s website and marketing material using Adobe InDesign and Photoshop.• Liaised with local companies such as Nestlé and Capital Paving Inc. to secure sponsorship for community events.• Performed annual review of the corporation’s Emergency Management Strategy.• Consulted with internal external stakeholders with respect to community development projects such as the Recreation and Parks Master Plan and Community Based Strategic Plan through arranging staff meetings, public information sessions, public consultation presentations, gathering public and stakeholder feedback.• Project manager for the communications, theme, and design of the Township’s tent at the 2016 International Plowing Match.• Acted as event manager for all special events such as Township Staff Appreciation Night, All Candidates Night, Mayor’s Levee, 2014 Municipal Election, Community Launch of Recreation Master Plan, Citizen Award Ceremonies, races and runs utilizing Township roadways, etc.• Secretary of the Recreation Committee and Heritage Committee of Council with the responsibility of assisting with the management of the Committee and preparing the Committee agenda and minutes.

• Consulted with Vice-President at Madok Manufacturing to determine the company’s desired purpose and functionality for their website.• Evaluated company’s marketing plan to determine goals and objectives and how they could be leveraged through the redesign of the website and content.• Assisted with implementing a business-to-business (B2B) strategy through the integration of ecommerce to allow customers to personalize products to fit their needs and submit their order electronically.• Conceptualized and redesigned the website page layout and overall design architecture to enable a more accessible and efficient navigation experience for visitors.• Assisted with the introduction of an interactive and efficient system to provide quotes and for customers to pay invoices online.• Provided recommendations for logo design, placement, and brand fluidity.• Identified and analyzed Madok’s web page design and liaised with content layout specialists and in-house design team to determine enhancing viewing experience through the addition of a news feed, testimonials, rotating banner, interactive search bar, quick tabs, etc.• Provided suggestions to increase the website’s search engine optimization (SEO) by advising of tactics to increase exposure and visibility on various search engines.

• Provided administrative services such as processing invoices and filing service orders.• Managed internal and external communications by responding to inquiries.• Coordinated and organized appointments between staff and clients.

City Of Kitchener

• Produced public media releases and advisories. • Met with City representatives across the region to discuss GO transit project.• Assisted with crisis management of local issues (watermain breaks, severe weather conditions, etc.).• Performed media monitoring and research analytics using Meltwater to gain insights about Regional Transit project.• Managed internal communications by assisting with creating content and reformatting the City of Kitchener’s intranet and external website.• Create templates for staff to comply with AODA standards.• Created communication material for the City’s Community Emergency Management Program Committee (CEMPC) using Adobe InDesign and Photoshop. • Created and implemented the Emergency Operations Centre Communication Plan and the Emergency Preparedness Communication Plan.• Completed a Tactical Communications and Marketing Plan for Kitchener Utility’s 24/7 call service.

Doon Valley Golf Course

• Identified target markets for golf attire on a monthly basis • Analyzed the selling environment by counting inventory and ordering product as needed.• Promoted products and created brand awareness. This involved speaking with representatives from companies such as Callaway and TaylorMade and organizing events like "Demo Day" to showcase upcoming products in the golf industry. • Organized special corporate events and golf tournaments that involved valuable clients such as the Mayor and golfers from the OPGA (Ontario Professional Golfers Association).

Post-Graduate Certificate, Corporate Communications And Public Relations

Activities and Societies: Larry Myny Mentorship Program, Emerging Leaders, Junior Chamber International (JCI)

Honours Bachelor Of Arts, Honours Communications Studies

Activities and Societies: Wilfrid Laurier University Student Publishing - Journalist for The Cord Newspaper, Wilfrid Laurier Athletics.