Marissa Luna Email & Phone Number

Minnesota, United States

Minnesota, United States

Alliance for a Better Minnesota is an online advocacy and communications organization working to empower hardworking Minnesotans by lifting up their stories and holding conservatives accountable.

Greater Minneapolis-St. Paul Area

Alliance for a Better Minnesota is an online advocacy and communications organization working to empower hardworking Minnesotans by lifting up their stories and holding conservatives accountable.As the communications director I:• Managed a team of four to create traditional, digital, and social media communications at Minnesota’s largest progressive statewide communications hub. • Oversaw content creation for ABM's multi-million dollar statewide paid, digital and earned media program for the 2018 Minnesota gubernatorial election, which resulted in resounding victories for progressive candidates up and down the ballot.• Fostered relationships with reporters and other media professionals to insert progressive narratives into the public sphere.• Garnered over $4.5 million dollars in earned media for ABM during the 2018 election cycle.• Regularly wrote, edited, and published media content including message guidance from polling, blogs, press releases, media advisories, opinion editorials, letters to the editor, talking points, scripts, and emails for ABM and partner organizations.• Wrote and produced content for online survey panels, polling, YouTube brand lift studies, and other research and testing.• Developed communications plans for campaigns.• Conducted capacity-building communications trainings for hundreds of activists, volunteers, and leaders across the country, including narrative, spokesperson, digital and social media trainings.• Acted as the organizational spokesperson for ABM in the media.

Lansing, Michigan Area

Our mission is to provide a strong credible voice that holds public officials and government accountable, assists in the promotion of progressive ideas and uses state-of-the-art web based new media to creatively build grassroots support for progressive ideas. Progress Michigan works as a communications team and a non-partisan, non-profit 501(c)(4) media hub for the entire progressive community. (www.progressmichigan.org)I helped manage traditional, online, and social media relations. •Led the effort to develop Michigan’s first state-based progressive narrative to change hearts and minds, increase civic participation, and hold elected officials accountable.•Conducted state of the art capacity building trainings to teach media relations, storytelling and narratives, and spokesperson trainings.•Trained hundreds of activists, volunteers, and leaders across the state and nationally in everything from campaign narratives to writing press releases.•Worked with stakeholders to develop a shared communications plan for campaigns.•Regularly wrote, edited, and published media content including blogs, press releases, media advisories, opinion editorials, letters to the editor, and emails for Progress Michigan and partner organizations.•Key member of a team that passed a minimum wage increase in Michigan - the only Republican-controlled state to do so.

Lansing, Michigan Area

Engage Michigan is a non-partisan, non-profit 501(c)(3) organization that aims to create a more progressive Michigan through independent research, public education, media relations, and the use of new media and internet outreach campaigns. Engage Michigan is committed to helping progressive organizations take their efforts to the next level to advance values and issues that matter most to the people of Michigan and to create a more inclusive, equitable state. (www.engagemichigan.org)I managed traditional, online, and social media relations at this only one of its kind, statewide non-profit hub. •Led the effort to develop Michigan’s first state-based progressive narrative to change hearts and minds, increase civic participation, and hold elected officials accountable.•Conducted state of the art capacity building trainings to teach media relations, storytelling and narratives, and spokesperson trainings.•Trained hundreds of activists, volunteers, and leaders across the state and nationally in everything from campaign narratives to writing press releases.•Worked with stakeholders to develop a shared communications plan for campaigns.•Acted as the organizational spokesperson for Engage Michigan in the media.•Managed traditional and online communications for a variety of coalitions working on issues including women’s equality, environmental protections and climate change, expanding access to voting rights, and the state budget.•Regularly wrote, edited, and published media content including blogs, press releases, media advisories, opinion editorials, letters to the editor, and emails for Engage Michigan and partner organizations.•Worked extensively within coalitions and across a wide range of demographics.•Engaged and expanded social media audiences for various coalition partners and projects across a variety of platforms.•Fostered relationships with reporters and other media professionals to insert progressive narratives into the public sphere.

• Supervised over 50 volunteers annually delegating such tasks as writing and submitting Letters to the Editor, blogs, and maintaining office organization and cleanliness. • Raised over $3,180 from more than 30 Clean Water Action members in 7 months as part of an annual fundraising requirement.• Maintained professional and technical knowledge by attending educational workshops and webinars, reviewing professional publications, and establishing personal networks.

Lansing, Michigan Area

• Drafted and distributed earned media materials, including press releases, Opinion Editorials, Letters to the Editor, and Media Advisories to local and state media outlets, coalition partners, members and supporters. • Managed Michigan Clean Water Action social media communications, including Facebook, Twitter, TweetDeck, and HootSuite accounts.• Leveraged social media as a tool to improve brand recognition and engage supporters.• Increased organization’s organic Facebook “likes” from roughly 300 to almost 1,600; connect daily with over 1,400 Twitter followers.• Wrote, edited, and distributed Michigan Clean Water Action email communications to over 70,000 active online members at a frequency of 10 per month, on average.• Created online actions that have generated over 1,600 letters, petition signatures, and public comments from members statewide.• Maintained the Michigan Clean Water Action website; ensuring that content is, well-written, creative, relevant, and up-to-date.• Managed a small team of volunteers and interns who assist in various communications and graphic design projects.• Participated in weekly conference calls to further improve communications strategy and team building.• Key member of the team that coordinated a 3-month national phone, field, and online campaign that generated the highest number of online actions from a single campaign in organization history.

• Designed and maintained the 2012 Michigan Clean Water Action Vote Environment (MCWAVE) Google site.• Outreach to local community members to raise awareness and gain support for organizational issues, programs, and events.• Conducted interviews with potential volunteers.

• Developed relationships with alumni, informing them of giving opportunities to Michigan State University.• Raised over $140,000 for Michigan State University from more than 700 alumni donors.• Consistently ranked as one of the top callers in the program.• Mentored over fifteen new employees.

Bachelor Of Arts (B.A.), Comparative Cultures And Politics

Bachelor Of Arts - Ba, Comparative Culture And Politics

Bachelor Of Arts - Ba, Comparative Cultures And Politics