Marissa Luna Email & Phone Number

Minnesota, United States

Minnesota, United States

Alliance for a Better Minnesota is an online advocacy and communications organization working to empower hardworking Minnesotans by lifting up their stories and holding conservatives accountable.

Greater Minneapolis-St. Paul Area

• Alliance for a Better Minnesota is an online advocacy and communications organization working to empower hardworking Minnesotans by lifting up their stories and holding conservatives accountable.As the communications.
• Managed a team of four to create traditional, digital, and social media communications at Minnesota’s largest progressive statewide communications hub.
• Oversaw content creation for ABM's multi-million dollar statewide paid, digital and earned media program for the 2018 Minnesota gubernatorial election, which resulted in resounding victories for progressive candidates.
• Fostered relationships with reporters and other media professionals to insert progressive narratives into the public sphere.
• Garnered over $4.5 million dollars in earned media for ABM during the 2018 election cycle.
• Regularly wrote, edited, and published media content including message guidance from polling, blogs, press releases, media advisories, opinion editorials, letters to the editor, talking points, scripts, and emails for.

Lansing, Michigan Area

• Our mission is to provide a strong credible voice that holds public officials and government accountable, assists in the promotion of progressive ideas and uses state-of-the-art web based new media to creatively build.
• Led the effort to develop Michigan’s first state-based progressive narrative to change hearts and minds, increase civic participation, and hold elected officials accountable.
• Conducted state of the art capacity building trainings to teach media relations, storytelling and narratives, and spokesperson trainings.
• Trained hundreds of activists, volunteers, and leaders across the state and nationally in everything from campaign narratives to writing press releases.
• Worked with stakeholders to develop a shared communications plan for campaigns.
• Regularly wrote, edited, and published media content including blogs, press releases, media advisories, opinion editorials, letters to the editor, and emails for Progress Michigan and partner organizations.

Lansing, Michigan Area

• Engage Michigan is a non-partisan, non-profit 501(c)(3) organization that aims to create a more progressive Michigan through independent research, public education, media relations, and the use of new media and.
• Led the effort to develop Michigan’s first state-based progressive narrative to change hearts and minds, increase civic participation, and hold elected officials accountable.
• Conducted state of the art capacity building trainings to teach media relations, storytelling and narratives, and spokesperson trainings.
• Trained hundreds of activists, volunteers, and leaders across the state and nationally in everything from campaign narratives to writing press releases.
• Worked with stakeholders to develop a shared communications plan for campaigns.
• Acted as the organizational spokesperson for Engage Michigan in the media.

• Supervised over 50 volunteers annually delegating such tasks as writing and submitting Letters to the Editor, blogs, and maintaining office organization and cleanliness.
• Raised over $3,180 from more than 30 Clean Water Action members in 7 months as part of an annual fundraising requirement.
• Maintained professional and technical knowledge by attending educational workshops and webinars, reviewing professional publications, and establishing personal networks.

Lansing, Michigan Area

• Drafted and distributed earned media materials, including press releases, Opinion Editorials, Letters to the Editor, and Media Advisories to local and state media outlets, coalition partners, members and supporters.
• Managed Michigan Clean Water Action social media communications, including Facebook, Twitter, TweetDeck, and HootSuite accounts.
• Leveraged social media as a tool to improve brand recognition and engage supporters.
• Increased organization’s organic Facebook “likes” from roughly 300 to almost 1,600; connect daily with over 1,400 Twitter followers.
• Wrote, edited, and distributed Michigan Clean Water Action email communications to over 70,000 active online members at a frequency of 10 per month, on average.
• Created online actions that have generated over 1,600 letters, petition signatures, and public comments from members statewide.

• Designed and maintained the 2012 Michigan Clean Water Action Vote Environment (MCWAVE) Google site.
• Outreach to local community members to raise awareness and gain support for organizational issues, programs, and events.
• Conducted interviews with potential volunteers.

• Developed relationships with alumni, informing them of giving opportunities to Michigan State University.
• Raised over $140,000 for Michigan State University from more than 700 alumni donors.
• Consistently ranked as one of the top callers in the program.
• Mentored over fifteen new employees.

Bachelor Of Arts (B.A.), Comparative Cultures And Politics

Bachelor Of Arts - Ba, Comparative Culture And Politics

Bachelor Of Arts - Ba, Comparative Cultures And Politics