Marissa Marks Email & Phone Number

Philadelphia, Pa, Us

Santa Barbara, California, Us

Santa Barbara, California, Us

Boston, Ma, Us

Boston, Ma, Us

Boston, Ma, Us

Philadelphia, Pennsylvania, Us

- Generate detailed request for proposal (RFP) responses documenting proper placement of clients’ digital advertising through product selection, audience targeting and budget management- Utilize real-time bidding (RTB) technology to ensure execution and success of 70+ campaigns through digital strategies and campaign optimization techniques- Coordinate all search engine optimization (SEO) campaign calls and communication between product specialists and client leadership- Produce campaign data reports, detailing monthly and lifetime progress of impression goals, budgeting and conversion success- Operate as point of contact, fulfilling all requests & maintaining relationships with over 30 different clients, communicating and connecting them with all levels of company management

Newtown, Pennsylvania, Us

- Created strategic marketing plan on a per client basis which remained on budget, maintained scheduled benchmarks, focused on desired content channels, and produced high quality end deliverables - Reduced cost of sales lead for major client from approximately $1,000 per lead to $32 per lead through targeted advertising campaign on a single social media platform - Operated as main point of contact, fulfilling all requests & handling complex relationships for over 30 different clients ranging from small start-up firms to large multi-national corporations - Analyzed and reported on data gathered through daily as well as monthly reviews; tracking account growth, social media and advertising performance - Developed client emails, documents & optimized social media content generated through extensive background research on both the client themselves, their respective industry, and their product offerings

Nottingham Way, New Jersey, Us

- Engaged client customers through social media contests where requirements included content creation, contest rules and judging, and establishing a relationship with winning recipient- Established unique technology client campaign in which to better relate with general population through usage of new sales technique resulting in 10% increase in customer social interaction- Specialized in turning dull client product descriptions into more creative and enticing content for social media distribution- Researched each client individually to become an expert within their individual industries to result in increased customer retention and growth

Lawrenceville, Nj, Us

- Initiated social media (Facebook, Instagram, Twitter) and web presence (Website, Blog, Email List-serve) for entire Rider University Cheerleading program which was previously not established- Gained credibility on local campus and connected with other university across the nation to increase brand image and recognition- Increased potential new member engagement and interaction over 50% through utilization of new marketing and social media avenues

- Researched target audience and objectives of studio to strategically plan and institute advertising campaigns - Created promotional materials using Adobe Photoshop which resulted in increased attraction to studio promotions and special events - Composed content, edited images and designed layout of monthly newsletter distributed to studio parents via email and print media

Bachelor’S Degree, Public Relations

Education record