Marissa Foray Email & Phone Number

United States

United States

Greenwich, Connecticut, United States

London, England, United Kingdom

London, England, United Kingdom

New York City Metropolitan Area

Oversight and support of communication strategy and brand activation planning Business leadership and commercial responsibility for core brand business Global steward for the Flipz brand Lead development and maintenance of brand positioning and equity for all brands Management of agency relationships

Greater New York City Area

Greater New York City Area

Develop 5yr strategic business plan to exponentially grow the business in preparation for IPOIdentify ownable and relevant brand positioning f with focus on consumer need states and consumption occasionsLead development and execution of 360 marketing communications plan for 2017Manage cross-functional team in project and product execution

New York City, Ny

▪ Lead the strategy, development, and execution of product innovation across all platforms and channels▪ Developed the strategic pillars for and launched a product platform with core and seasonal applications that delivered +45% vs plan in year 1. The product platform also outpaced key consumption metrics including gaining 100% distribution at key lead-market account and growing faster than the category and #2 brand in the segment.▪ Created unique product portfolios to drive relevance… Show more ▪ Lead the strategy, development, and execution of product innovation across all platforms and channels▪ Developed the strategic pillars for and launched a product platform with core and seasonal applications that delivered +45% vs plan in year 1. The product platform also outpaced key consumption metrics including gaining 100% distribution at key lead-market account and growing faster than the category and #2 brand in the segment.▪ Created unique product portfolios to drive relevance with key customers, including growing the seasonal Costco business +84% vs year ago▪ Led analysis of key seasons by leveraging: external market reports, consumer research, price point performance, consumption data, post-season reports from prior years, and in market observations to develop key strategies against which to build future seasonal collections Show less

New York City, Ny

▪ Manage development of strategy, launch plan, & pipeline for new gifting platform for FDM; collaborated with procurement to beat cost targets by 15% to maximize platform profitability▪ Led the launch of GODIVA at Costco for Holiday 2014 from idea to ship in 7 months▪ Successfully launched new Shakes platform in Boutiques driving +24% growth in year 1▪ Developed strategy for Boutique chocolate case and dipping businesses to streamline the businesses, optimize seasonal relevance, and… Show more ▪ Manage development of strategy, launch plan, & pipeline for new gifting platform for FDM; collaborated with procurement to beat cost targets by 15% to maximize platform profitability▪ Led the launch of GODIVA at Costco for Holiday 2014 from idea to ship in 7 months▪ Successfully launched new Shakes platform in Boutiques driving +24% growth in year 1▪ Developed strategy for Boutique chocolate case and dipping businesses to streamline the businesses, optimize seasonal relevance, and maximize merchandising and segment profitability Show less

Wilton, Ct

-Collaborate & execute North American pipeline innovations to create a cohesive North American brand and drive the business -Guide consumer engagement strategy on social, mobile, and e-commerce platforms for NIVEA -Manage promotions agency team & budget for promotion/shopper marketing initiatives to support the brand relaunch, base business & new launches-Ensure efficient and effective spending of the marketing budget-Lead cross functional team in execution of innovation… Show more -Collaborate & execute North American pipeline innovations to create a cohesive North American brand and drive the business -Guide consumer engagement strategy on social, mobile, and e-commerce platforms for NIVEA -Manage promotions agency team & budget for promotion/shopper marketing initiatives to support the brand relaunch, base business & new launches-Ensure efficient and effective spending of the marketing budget-Lead cross functional team in execution of innovation pipeline and investigate new market opportunities -Analyze and monitor brand relaunch in market, POS, TV, category, & promotional KPIs to provide monthly updates & strategic implications Show less

-Directed the strategy & launch of the 1st social, mobile & CRM programs for BDF, which also included large scale sampling and TV components-Marketing task force lead in the development of a corporate marketing budget tool & monitoring system that was presented and approved by the NA General Manager -Collaborated on the strategic repositioning of the brand & lead the associated packaging relaunch-Managed efficient and effective spending of the marketing budget for 2nd largest brand… Show more -Directed the strategy & launch of the 1st social, mobile & CRM programs for BDF, which also included large scale sampling and TV components-Marketing task force lead in the development of a corporate marketing budget tool & monitoring system that was presented and approved by the NA General Manager -Collaborated on the strategic repositioning of the brand & lead the associated packaging relaunch-Managed efficient and effective spending of the marketing budget for 2nd largest brand unit-Lead cross functional team in execution of innovation pipeline and investigate new market opportunities -Developed strategy behind 2011 & 2012 in store promotions, driving significant incremental sales. -Analyzed POS, TV, category, & promotional KPIs to provide monthly updates & strategic implications Show less

Researching and presenting on consumer perceptions on price point and bottle volume in H&BFacilitating the redesign of the back labels for the entire Eucerin line, a $90 million dollar brandAssisting the Assistant Brand Manager of Eucerin

Researched the advertising industry and constructed a comprehensive media topology Created an awareness and traffic driving marketing road map for the Kurani brand Developed an online campaign for their iPhone application and book releaseTook the initiative to learn the process of website conception, wire framing, and creation

Bs, Advertising

Activities and Societies: Dean's List; Academic Honors Program; Beta Gamma Sigma International Business Society Member and Dean’s.

Advertising

Study Abroad