Marissa Gross Email & Phone Number

Germany

Cologne, North Rhine-Westphalia, Germany

Germany

• Strategic Communications Planning: Devised and executed global PR strategies aligned with organizational goals, enhancing brand presence in US and European markets.
• Partner & Stakeholder Management: Achieved a 120% increase in initiatives with partners by fostering strong relationships and aligning with stakeholder needs across product and marketing departments.
• Content Development & Executive Preparation: Led the creation of impactful PR materials and conducted media training for C-suite executives, enhancing public communication skills.
• Process Optimization & Strategic Project Management: Streamlined collaboration processes for new clients and championed the use of OKRs within my team, driving goal alignment and enhancing project completion rates.
• Trend and Campaign Analysis: Monitored market trends and evaluated PR campaigns, providing actionable insights to senior management to refine strategies and maximize engagement.
• Client Relationship Management: Developed and maintained excellent client relationships, ensuring high satisfaction rates and securing client retention through tailored communication strategies and proactive.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Business Development: Drove business growth in the technology sector, achieving a 70% win rate and a 90% client retention rate through effective account management and strategic outreach.
• Client Relationship Management: Managed high-value accounts such as Employment Hero and Veritas Technologies, consistently exceeding targets and bolstering client satisfaction and loyalty.
• Crisis Management: Actively participated in the crisis communications team, formulating and executing response strategies that protected and enhanced the company’s reputation during critical times.
• Strategic Leadership: Led the PR strategy across the B2B portfolio in the APAC region, contributing significantly to a 600% growth of the Mutant office in Malaysia by aligning PR initiatives with broader business goals.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

• Communications Strategy Execution: Spearheaded the creation and implementation of comprehensive external communication efforts, enhancing media relations and stakeholder engagement.
• Cross-functional Collaboration: Collaborated closely with Product and Sales teams to develop customer-facing materials and strategic communication plans, enhancing customer engagement and retention.
• Executive Training: Conducted media training for the C-suite, preparing executives for public appearances and investor meetings, significantly improving public speaking and presentation skills.
• Brand Development: Led the formulation of the brand messaging framework, integrating it into all external communications, thereby elevating brand visibility and coherence.
• Team Leadership: Managed a diverse team of marketers and freelancers, overseeing content creation and campaign execution, ensuring high-quality output and alignment with strategic objectives.

• Strategic Leadership: Directed public relations efforts across Southeast Asia, including Malaysia, Singapore, Indonesia, the Philippines, and Vietnam, leading to consistent achievement of media engagement targets.
• Team Management: Oversaw regional teams, driving them to meet and exceed monthly, quarterly, and annual objectives in media coverage, interviews, and client interactions.
• Customized PR Solutions: Developed tailored public relations activities and narratives to suit diverse media landscapes, maintaining coherence with client messaging.
• Stakeholder Engagement: Established and nurtured strong relationships with media, analysts, and regional partners to enhance client visibility and brand recognition.

• Campaign Execution: Spearheaded influencer marketing campaigns, including concept development, content creation, and comprehensive management of social media initiatives.
• Strategy Development: Formulated and executed comprehensive communications strategies, managing project timelines and ensuring successful initiative completion.
• Public Relations: Conducted extensive research, negotiation, and implementation of public relations activities, enhancing brand visibility and media engagement.
• Brand Strategy: Developed long-term brand objectives and crafted innovative strategies to achieve these goals, establishing a foundation for sustained growth.
• Client and Media Relations: Managed day-to-day media relations and client servicing, acting as a primary liaison and fostering positive relationships with third-party stakeholders.

Social Media Influencer seeding & media relations for 2016 Martell NCF

Bachelor'S Degree, Public Relations

Diploma, Business