Founder & CEO of Good Time Creative, a female-owned creative design and production agency born in a pandemic and operated by fearless creatives who each have a specialized expertise in the live event industry. We thrive on creativity and push the boundaries of experiential development. Not afraid to take risks in conceptual design, or in life. Let’s create something rad together!

• Work in conjunction with the Vice President of Creative/Production departments to lead and coordinate company functions, ensuring that all business processes are effectively executed. • Report into the President of the company.• Develop and oversee the marketing and sales departments in order to achieve the optimal level of sales, customer service and company profitability. • Coordinate development of sales tactics, strategies and ensure their execution. • Develop annual sales goals and projections for the sales team, and work closely with the account executives in order to achieve, and exceed, those goals. • Oversee business development by identifying, tracking and managing sales funnel for new, as well as existing, business. • Generate sales profitability and growth plans, as well as identify profit driven opportunities within new and existing clients.• Collaborate with the Director of Marketing to develop, and manage, the execution of strategic marketing plans. • Oversee marketing/social media initiatives in order to strengthen existing client base, identify new leads and develop new market opportunities.• Assist with the recruitment and orientation of new employees and continuing education/training of staff. • Promote positive relations with clients, partners, vendors, and distributors.• Collaborate with department managers and leadership team to develop five year business plans for the company.• Serve on the board of directors to establish and implement short- and long-range departmental goals, objectives, policies, and operating procedures.

• Manage the marketing and sales departments in order to achieve the optimal level of sales and productivity. • Identify, track and manage sales funnel for new, as well as existing, business. • Develop annual sales goals and projections for the sales team, and work closely with the account executives in order to achieve and exceed those goals. • Develop project quotes/proposals, and pitch products and services to key house accounts, in order to grow revenue and further develop relationships. • Responsible for generating sales profitability and growth plans, as well as identifying profit driven opportunities within new and existing clients.• Plan, manage and oversee marketing/social media initiatives to strengthen existing client base, identify new leads and develop new market opportunities.

• Managed 2.8 million dollar territory, including over 900 accounts across Illinois, Indiana and Wisconsin. • Grew the Diversey Care's healthcare market share by delivering solutions to targeted end users.• Responsible for generating sales, profitability and growth plans, identifying profit driven opportunities with new and existing healthcare end users, plan examples include: opportunity war boards, clear understanding of offering, target account lists, assigned corporate and regional account locations, understanding of each account - including current situation, key stakeholders and needs analysis.• Experienced in presenting and implementing targeted plan outputs, including: products, programs, pricing, and solutions that can be used to drive territory growth, profitability and customer satisfaction.• Responsible for collaborating with current healthcare customers and distribution to profitably deliver valuable new solutions, to measure and communicate results of solutions, and to ensure a high level of satisfaction, growth and customer retention.• Skilled in communication, and high levels of engagement, to ensure that all customer needs are understood and met, and that the customer is aware of the value delivered.• Able to execute key administrative tasks such as pricing, rebate and promotion coordination, management of marketing funds, execution of regional and national tradeshows, customer relationship and activity reporting, budgeting, travel and expenses.

• Reported directly to the Vice President of North American healthcare business.• Supported North American healthcare sales field with marketing campaigns, literature development and the coordination and implementation of customer and employee training.• Responsible for working with global portfolio team to develop and launch innovations to the North American region specific to healthcare business sector.• Responsible for working with North American sales and global portfolio teams to create new customer facing literature, and participated in brand migration activities.• Coordinated tradeshow advertisements and booth design to be aligned with value proposition, executed lead generation and targeted customer follow up.• Communicated directly with production managers and created production schedules to meet customer deadlines.• Developed communication tools and marketing materials, including: website content, smartphone applications, email campaigns, event promotion, brochures, and fliers.• Streamlined the healthcare business value proposition by identifying key trends through market assessment.

• One of 18 interns selected among over 600 applicants.• Ability to work independently, and with a team, efficiently.• Completed a social media audit of Diversey Inc., identified areas of improvement, presented strategic social media marketing plan to the North American leadership team, and ultimately implemented plan across Diversey Inc. social media vehicles.• Streamlined and optimized communication and execution of weekly employee newsletter.• Improved organization of company's customer and distributor information within CRM database. • Lead organization, planning, and implementation of service project events benefiting “Feeding America”, where $10,000 was raised benefiting over 500 families in need.