Marissa Joy David Email & Phone Number

Winnipeg, Manitoba, Canada

• Consults and collaborates on marketing and communication projects
• Coordinates and hosts webinars, manages website content, analyzes and reports on data, and contributes to special projects as required

Remote

• Planned, organized and oversaw development of a national online health tool (KidsGrief.ca for Educators - the first expansion of KidsGrief.ca)
• Managed communication and workflow between a cross-functional team to ensure the project was completed on time

• Served as the lead strategist, providing strategic counsel for multiple diverse projects across various industries, including agriculture, retail, professional associations, government, health, higher education, and more
• Led research efforts, developed surveys and discussion guides and conducted individual interviews and group discussions, and market and competitor research
• Analyzed findings to develop and present discussion papers and recommendations, communications and marketing strategies and tactical plans
• Managed departmental workflow, agency content production and internal communications projects including case studies, award submissions, and proposals
• Wrote and edited content for agency and client use across various platforms including websites, articles, social media, ads, email marketing, brochures, presentations, key messages, and internal documents
• Drafted press releases and backgrounders, managed media monitoring and reporting

• Managed multiple projects concurrently for several clients across various industries (higher education, professional associations, travel, government, real estate, and more)
• Fostered strong client relationships by understanding business needs, and serving as a liaison between clients and the agency
• Scoped out projects, developed estimates and collaborated with internal teams to deliver projects on time and on budget
• Managed content development of the agency’s sub brand ED. Marketing

Remote

• Project managed the development of Program Finder pages for multiple faculty and department programs
• Wrote, edited, and built over 30 web pages in Drupal

Winnipeg, Manitoba, Canada

• Researched the market and developed and executed a successful brand and marketing strategy for the official company launch
• Instrumental in goodlocal.ca achieving over 100K in sales in its first month of operating and growing the Instagram following from 2.5K to 11K in less than two months

Winnipeg, Manitoba, Canada

• Founded a start-up food blog, generated over 1000 Instagram followers (organically) in 3 months by creating engaging text, photo, and video content
• Earned invites to exclusive industry events and developed relationships and partnerships (giveaways, promotions) with restaurants and key influencers
• Sold the account in 2019

Winnipeg, Manitoba, Canada

• Led and executed all communications and marketing efforts to increase awareness of Virtual Hospice and palliative care in Canada, launch new products, and engage key stakeholders
• Instrumental in MyGrief.ca winning 2 national innovation awards
• Managed and executed the social media strategy and earned company a spot in the Top 50 Social Media Influencers in Health list by Digital Health Canada
• Wrote and created content across all digital channels (social media, web, enews, and email) and collaborated with external contractors to develop marketing materials
• Managed website content and assisted in new website development for 5 websites, generating over 1 million yearly visits
• Led the tradeshow strategy and exhibited booths at over 60 local, national, and international conferences to increase brand awareness and build strong relationships with the government and other key stakeholders

Winnipeg, Manitoba, Canada

• Consistently exceeded sales targets and closed key accounts (Burger King, KFC, Subway, GNC and more) via cold calling and in-person meetings
• Built over 140 strong client relationships, resulting in 75%+ client retention rate
• Planned and assisted in new product development of the Show & Save Book (pricing, graphic design, layout, writing, and proofreading)
• Managed all marketing and communications, and daily operations including customer service, human resources and accounts receivables

Winnipeg, Manitoba, Canada

• Promoted within one month and given the responsibility of own departments
• Executed visual presentations and maintained the visual appearance of multiple departments to boost sales while complying with merchandising standards and in-store marketing guidelines
• Planned, designed and executed product placements for promotional, seasonal event and shop setups

New York, New York

• Assisted sales executives with market preparation, fashion shows, meetings, special projects and daily tasks
• Prepared clothing samples, dressed models and ensured all collection pieces were photographed during photo shoots
• Maintained and tracked sample closet items in and out of the system
• Created and worked with line sheets, sales orders and inventory reports

Master In Corporate And Marketing Communication

Activities and Societies: IE Volleyball Club• Weber Shandwick Award for Best Final Consulting Project • Honours: Branding and Corporate.

Public Relations And Communications Management Extension Certificate

Copywriting Course

Fundamentals Of Public Relations Course

Bachelor Of Commerce (Honours), Marketing And Entrepreneurship

Dean`s Honour List University 1 Honour List University Entrance Scholarship