Marissa Witmeyer Email and Phone Number

Supports marketing through the coordination and execution of national marketing initiatives. Partners with merchants and cross-functional marketing teams to understand product priorities; provide creative direction and assets and secure appropriate approvals in accordance with production timelines. Responsible for internal and external report out of marketing programs and project status. Responsible for budget tracking and management of specific campaigns.

Responsible for managing complex high profile, multi-million dollar major accounts as well as transactional accounts in the retail in-store marketing space and across multiple production platforms. Builds and maintains solid relationships through active engagement at all stages. • Primary contact between sales teams and clients providing expertise in retail ISM, directly supporting retail sales and extended sales teams. Acts as the knowledge resource on behalf of clients for the production and management of marketing collateral. Provides print procurement of all marketing collateral projects. • Works with clients to offer creative solutions that support print production and marketing campaign objectives including facilitating prototypes and the development of custom print pieces and may include the outsourcing of such projects to vendors.• Acts as the primary resource for the sales group. Provides solutions, develops pricing and provides job requirements to the planning team. • Proactively identifies and drives resolution to account challenges by leveraging RRD resources and providing recommendations to process improvements to bolster improved quality, client satisfaction, increased productivity and lower operating costs.• Consults with clients and company personnel as an advisor for providing production recommendations, pricing options, kit packaging solutions, and fulfillment/delivery schedules. Assesses and develops specifications, project renderings and manufacturing criteria. • Turnkey project management overseeing, planning and coordinating the production of jobs from product concept development to final disposition. • Builds constructive relationships with primary client contacts and apply knowledge of client’s business (organization structure, value chain and strategic plans) to partner with sales to assess and develop processes to deliver on service quality and solutions development for the clients.

Led cross-functional digital marketing department to strategize, plan and execute digital media while maintaining a center of digital marketing excellence for the organization.• Collaborated with EVP, VP of Digital Media and VP of Digital Innovation to help lead strategic media planning of digital for advertisers in all industry categories; directed marketing department including marketing coordinators and graphic designers.• Worked with a team of top sales performers to strategize and create over 250 new business proposals with budgets ranging from $10,000 to $1 million in 6 months time and executed integrated digital marketing campaigns daily. • Enhanced company-wide digital marketing competencies by overseeing and improving organizational design, structure and management processes within the marketing department; Managed strategy and digital planning process for all advertisers. • Identified and communicated key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership and teamwork to achieve business results.• Evaluated results on all program schedules by leveraging analytics and media mix including Programmatic Multi Channel Prospecting & Retargeting, SEM, SEO, Native and Content Activation, Keyword Conquesting, Lead Generation, Custom Email Programs, Pre-Roll Video, Arrivalist Location Tracking and Geo-Location Mobile Tracking.• Provided measurable marketing programs that the analytics team can launch, test, scale and report on digital marketing initiatives with the goal of growing the number of visits, improving conversion rates, increasing value, optimizing spend efficiency and utilizing client key performance indicators.

Directed a center of marketing excellence with a cross-functional team of 6 in order to create, implement and execute integrated competitive marketing programs for clients and advertising agencies.• Responsible for creating marketing programs for new and existing clients and overseeing lead generation, marketing and sales support strategies; worked to maintain client retention, which exceeded 90% renewal rates.•Developed integrated marketing plans with long-term product partnerships exceeding corporate sales and profit goals with national consumer accounts. •Recommended and owned media strategies while continuously assessing individual client needs and objectives. •Provided leadership in the design and production of all aspects of integrated marketing concepts. •Coordinated and implemented marketing activities and promotions for clients as well as evaluating, summarizing and disseminating support materials and relevant information to the sales team.•Managed strategic marketing functions such as message development, product launch strategies, budgeting as well as handling tactical execution - project management, timing and ROI analysis. •Collaborated with sellers and clients to create impactful and integrated programs while utilizing research and evaluating market trending; produced over 5,000 proposals for clients.•Created and finalized all legal documents corresponding with national sweepstakes across multi-media channels. •Personally asked by Publishers to fill the gap when resources were limited; responsible for helping with marketing needs in New York for Meredith Corporation for Marketing Directors when needed.•Strengthened brand and marketing strategy across all brands represented based on corporate initiatives.

Managed the marketing department and supported the sales team providing weekly competitive analysis, market trending, and integrated marketing programs for clients and advertising agencies located in the Southeast.• Collaborated daily with the corporate marketing department in New York to create, implement and execute marketing programs. • Coordinated and executed custom events for Forbes with the corporate marketing department as well as custom client promotions in top markets. • Analyzed and filtered data from the corporate research department and disseminate findings to clients through presentations and in sales collateral.• Evaluated Forbes competitive set on an ongoing basis and provide points of differentiation to sales team.

Managed advertising budgets and responsible for media planning and implementation for national clients including: AFLAC, Raymond James Financial, Russell Corporation, Georgia-Pacific, Porter-Cable, Delta Machinery, Aruba Tourism Authority, Ohio Electric, Georgia Power, Southern Company, Mossy Oak, Durex and Atlanta Convention & Visitors Bureau • Recommended and maintained media plans for print, digital and television across multiple brands while working closely with media, account and creative teams; acted as a liaison to clients and media partners. • Developed and executed annual integrated marketing plans to outline marketing objectives, strategies, and tactics including new product launch plans, pricing, promotion, distribution, brand development, in-store packaging and point of sale materials. • Evaluated the demographics of specific media users, accumulating data on the times and places consumers typically access particular advertising sources and for how long; utilize findings in client media planning. • Demonstrated understanding how people relate to advertising content based on location, setting and means.• Collaborated with new business team in preparation for acquiring new clients to the agency portfolio; assessed and analyzed the competitive space based on client and report findings.