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Seasoned digital media professional with experience in business development and campaign strategy for a diverse portfolio of brands. Currently at TikTok on the Agency Partnerships team helping ad agencies develop effective campaigns and translate marketing objectives into measurable results
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Agency PartnerTiktok Feb 2023 - PresentLos Angeles, California, Us -
Client Account ManagerTwitter Jun 2021 - Feb 2023San Francisco, Ca, Us• Collaborated with brands to understand their objectives, consult on social strategy, recommend best practices and develop campaigns that drive measurable business results• Educated clients and agency partners on how to use Twitter’s advertising products in the most effective way to grow existing business partnerships• Led post-sale campaign strategy, activation, measurement, delivery and reportingClient: Microsoft -
Media Activation SupervisorEssencemediacom Dec 2019 - May 2021London, England, Gb• Oversaw paid social strategy, execution, and data analysis for Google direct response and brand awareness campaigns• Maintained strong relationships with social partners to remain up-to-date on newest ad products and tactics • Developed and maintained training processes and materials for internal stakeholders to ensure the team stays ahead of industry changes• Supervised and managed the personal and professional development of direct reportsClient: Google -
Senior Paid Social StrategistGroup Nine Media Aug 2018 - Nov 2019New York, New York, Us• Managed the paid social distribution strategy of co-branded content on the Group Nine portfolio of brands across a variety of platforms including Facebook, Instagram, Twitter, Snapchat and YouTube• Recommended and implemented best practices for copy, creative, platform distribution and audience targeting while discovering new, emerging capabilities for brand awareness, consideration and direct response campaigns for clients including Netflix, Hulu, Coca-Cola, Samsung, Viacom, Disney, Jameson Irish Whiskey, and more• Conducted campaign reporting and analysis for program effectiveness, and used findings to leverage data-based optimization tactics• Supervised and trained Paid Social Analysts while providing them with continuous learning opportunities -
Ads ManagerLaundry Service Jan 2018 - Jul 2018Brooklyn, New York, Us• Assisted in the development and implementation of DTC digital media campaigns for Hint Water by developing a full-funnel roadmap and testing frameworks to reduce CPS and increase the number of new customers• Successfully planned, activated, managed and optimized paid social, search, programmatic, and influencer campaigns across multiple platforms including Facebook, Instagram, Twitter, Google AdWords, Pinterest, Yahoo, Bing, and numerous direct partners• Implemented best practices and monitored latest trends by utilizing reporting, analyzing data and providing actionable insights to lead optimization tacticsClient: Hint Water -
Media SpecialistMerkle Nov 2016 - Dec 2017Columbia, Md, Us• Responsible for the strategy, execution, optimization, reporting, and billing of display, programmatic, and paid social digital media campaigns for Warner Bros. Theatrical and HBO, leveraging performance-based media channels including Facebook, Instagram, Twitter, Snapchat, DoubleClick Bid Manager, and Amazon Advertising Platform• Successfully forecasted budget and constructed target audiences for digital media campaigns to ensure positive and efficient performance • Created presentation decks for wrap-up reporting that included key performance metrics, insights and future recommendationsClients: Warner Bros. Theatrical & HBO -
Social Media InternPhillybass'D Entertainment May 2014 - Jun 2015• Executed social media plans, public relation initiatives, and marketing proposals for clientele of a multifaceted media consulting company. • Managed and maintained numerous clients’ social media accounts including Twitter, Instagram, Facebook, and Pinterest. • Assisted in the development of clients by constructing biographies and press releases, creating electronic press kits, making websites, building marketing plans and curating events. • Conducted market research to uncover opportunity in market segments that catered to each client
Marissa Williams Skills
Marissa Williams Education Details
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Fox School Of Business At Temple UniversityMarketing
Frequently Asked Questions about Marissa Williams
What company does Marissa Williams work for?
Marissa Williams works for Tiktok
What is Marissa Williams's role at the current company?
Marissa Williams's current role is Agency Partner @ TikTok.
What is Marissa Williams's email address?
Marissa Williams's email address is ma****@****ter.com
What is Marissa Williams's direct phone number?
Marissa Williams's direct phone number is (443) 542*****
What schools did Marissa Williams attend?
Marissa Williams attended Fox School Of Business At Temple University.
What are some of Marissa Williams's interests?
Marissa Williams has interest in Children.
What skills is Marissa Williams known for?
Marissa Williams has skills like Social Media Marketing, Marketing, Microsoft Office, Customer Service, Public Relations, Microsoft Excel, Sales, Project Management, Marketing Research, Entertainment, Social Media, Digital Marketing.
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