Marissa Williams Email & Phone Number

Los Angeles, California, US

San Francisco, CA, US

• Collaborated with brands to understand their objectives, consult on social strategy, recommend best practices and develop campaigns that drive measurable business results
• Educated clients and agency partners on how to use Twitter’s advertising products in the most effective way to grow existing business partnerships
• Led post-sale campaign strategy, activation, measurement, delivery and reportingClient: Microsoft

London, England, GB

• Oversaw paid social strategy, execution, and data analysis for Google direct response and brand awareness campaigns
• Maintained strong relationships with social partners to remain up-to-date on newest ad products and tactics
• Developed and maintained training processes and materials for internal stakeholders to ensure the team stays ahead of industry changes
• Supervised and managed the personal and professional development of direct reportsClient: Google

New York, New York, US

• Managed the paid social distribution strategy of co-branded content on the Group Nine portfolio of brands across a variety of platforms including Facebook, Instagram, Twitter, Snapchat and YouTube
• Recommended and implemented best practices for copy, creative, platform distribution and audience targeting while discovering new, emerging capabilities for brand awareness, consideration and direct response campaigns.
• Conducted campaign reporting and analysis for program effectiveness, and used findings to leverage data-based optimization tactics
• Supervised and trained Paid Social Analysts while providing them with continuous learning opportunities

Brooklyn, New York, US

• Assisted in the development and implementation of DTC digital media campaigns for Hint Water by developing a full-funnel roadmap and testing frameworks to reduce CPS and increase the number of new customers
• Successfully planned, activated, managed and optimized paid social, search, programmatic, and influencer campaigns across multiple platforms including Facebook, Instagram, Twitter, Google AdWords, Pinterest, Yahoo.
• Implemented best practices and monitored latest trends by utilizing reporting, analyzing data and providing actionable insights to lead optimization tacticsClient: Hint Water

Columbia, MD, US

• Responsible for the strategy, execution, optimization, reporting, and billing of display, programmatic, and paid social digital media campaigns for Warner Bros. Theatrical and HBO, leveraging performance-based media.
• Successfully forecasted budget and constructed target audiences for digital media campaigns to ensure positive and efficient performance
• Created presentation decks for wrap-up reporting that included key performance metrics, insights and future recommendationsClients: Warner Bros. Theatrical & HBO

• Executed social media plans, public relation initiatives, and marketing proposals for clientele of a multifaceted media consulting company.
• Managed and maintained numerous clients’ social media accounts including Twitter, Instagram, Facebook, and Pinterest.
• Assisted in the development of clients by constructing biographies and press releases, creating electronic press kits, making websites, building marketing plans and curating events.
• Conducted market research to uncover opportunity in market segments that catered to each client