Marissa Labianca Email & Phone Number

Kitchener, Ontario, Canada

City Of Kitchener

• Proactively manage communications portfolios for neighbourhood programs and services, neighbourhood development office, in addition to human resources, legislative services, bylaw and customer service divisions• With a keen focus on building strong relationships, provide excellent customer service while managing competing priorities to achieve client goals and objectives• Creates comprehensive internal and external communications plans and implements strategic tactics to advance client priorities• Exercise sound judgement and critical thinking skills when advising clients, designing strategic action plans, and dealing with sensitive information and subjectsSignificant communications strategies and projects include:• Supported communications for the city during the 2018 municipal election• Mayor Berry Vrbanovic's inaugural address (2018)• Created communications strategy to support engagement for city's Leisure Facilities Master Plan project (2018-2019)• Mayor Vrbanovic's State of the City speech (2019)• Led internal communications strategy for City's Employee Culture Survey (2019)• Developed communications strategy for LoveMyHood's ward engagement project (2019/2020)• Supported internal and external communications during the release of city employee census data (2020)• Served as communications lead for Mayor's Task Force for Equity, Diversity and Inclusion (2019-2021)• Applied an equity lens to develop a robust communications strategy for citizen advisory committee and board recruitment cycle (2020)• Supporting city's Emergency Information Officer throughout the city's COVID-19 pandemic response as team lead for internal communications

• Contribute written content for corporate mission statements, company profile pages, overviews of company services, feature articles, and copy for direct mail campaigns

• Exercise sound research skills and creative vision to develop strategic communication plans to achieve organization's goals• Effectively manage and coordinate communications, marketing, and special events to meet the needs of the organization's 3 centres and 8 satellite sites • Create content for our website and social media to reflect brand tone and identity, while enhancing presence and visibility of organization online• Demonstrate a keen eye for detail and excellent time management and organizational skills in the planning and execution of all special events and fundraising initiatives to meet organization's financial and community engagement targets

Toronto, Canada Area

• Assist in the activation of special events, sponsorship initiatives, and game-day promotions including: Home Opener and Canada Day Ceremonies, Jr. Jays Saturdays, Country Day, Beach Day, and Giveaway days• Use interpersonal, client service, and teamwork skills to diffuse conflict situations and contribute to a meaningful and memorable experience for fans

• Instrumental in the planning and execution of special events and corporate sponsorship initiatives, including community events and live, game-day promotions

Combined Honours Ba, English Literature And Communication Studies

• Graduated Summa Cum Laude (November 2014) • Inscribed on the Dean's Honour List for academic achievement for all 4 years of study.

Post-Graduate Certificate, Public Relations

Inscribed on the Dean's Honour Roll Graduated with Distinction in June 2015