Led team in strategy, development and optimization of personalized member offers and rewards across digital and in-store channels for all myWalgreens loyalty members, driving increase to engagement and incremental sales.Developed business case for new offer types based on program changes. Collaborated with internal stakeholders on usability, customer experience, and test plan.Developed 3-year strategic roadmap for expanded rewards capability, enabling digital channel expansion for in-store offers and a stronger brand tie-in.Presented and communicated project updates to all stakeholders, including at the Executive level.Led team of managers and analysts including hiring, training and mentoring.

Led Existing Cardmember team in marketing and retention strategy for all domestic Cardmembers, including design, analysis, and implementation of promotional offers. Hired, trained and mentored team members. Managed Cardmember event programs, including venue selection, customer pricing, marketing, and hosting for over 60 annual dining, concert, and movie events. Oversight of all marketing and communications targeted at existing domestic Cardmembers, including solo and trigger-generated emails, direct mail, social media, online banner placements, and customer surveys. Managed team budget covering event execution, direct mail, activations, and paid social campaigns.

Developed Cardmember survey to track customer engagement and awareness, key metrics for determining success of program marketing. Collaborated with internal and external partners in developing new direct mail, email, and social media marketing assets as well as surprise-and-delight recognition opportunities for Cardmembers. Enhanced and managed Cardmember events website. Managed Visa Signature events program including planning and hosting responsibilities.

Managed United’s Merchandise Redemption program, increasing the amount of redemptions, while maintaining budget and keeping costs to a minimum. Developed MileagePlus Headliners Auctions program, including sourcing of auctions experiences, functionality and website design, and creating a comprehensive multi-channel marketing strategy. Expanded both Auctions and Merchandise programs to include experiential events such as an in-store shopping event, an airport and online promotional game, and varied sports/cultural events designed to reach a wider member base. Worked collaboratively with MileagePlus marketing team to ensure strong creative development and messaging in all product communications including direct mail, email, and website content. Agency management responsibility for both platform and fulfillment partners, including problem resolution and day-to-day business management. Contract negotiation with existing partner agreements as well as RFP participation with prospective new vendors.

Developed, launched, and managed Door-to-Door Baggage, a Merchandising ancillary revenue product launched in October 2008, including product and website design, co-branding with FedEx, and customer communications. Led a major price testing initiative in to drive new trials on D2D with significant coverage by major news outlets, including the Wall Street Journal and ABC News. Collaborated with Marketing Communications, E-commerce, and other internal resources on the development of all D2D marketing materials including targeted emails, direct mail, Hemispheres advertorial, and low-price guarantee offer. Analyzed and modified business cases on various merchandising products and enhancements to account for relevant sales channel, pricing, cost, and launch date alterations.

Key associate on Motorola’s Device Portfolio Optimization (DPO) research, a Consumer Insights project determining the overall competitiveness of the client’s cellular phone and PDA portfolio and serving as the basis for product pricing and positioning strategies. Managed field research and local vendors on-site in the UK, Germany, Argentina, Brazil, Mexico and the US. Determined quotas for sample design and recruitment through current market data using SPSS. Charted, analyzed, and reported research results for each of 15 global markets tested using both quantitative and qualitative methods. Defined competitive set for all markets involving daily contact with product, portfolio, and regional managers. Consolidated external research on competitor phones via sales volume reports, carrier websites, and industry announcements.