Marissa Chachra Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Recruited by senior leadership of the organization to develop effective growth strategies for designated service lines and affiliated physician practices. Partners with key leadership in establishing advertising and call center strategies and tactics. Manages resources and budget to successfully achieve marketing objectives. Develops and manages business relationships vital to the success of multiple marketing projects. Collaborates with executive and service line leadership to achieve best possible results.Focus Areas:Responsible for the development, measurement and analysis of integrated marketing plans designed to improve reputation and generate demand for Cedars-Sinai’s Samuel Oschin Comprehensive Cancer Institute and Maxine Dunitz Children’s Health Center, as well as the health system’s Obstetrics and Gynecology service line.As the marketing lead for Cedars-Sinai Medical Network, collaborates with executive-level management and cross-functional teams to develop integrated approaches to increase brand image and awareness of the health system’s primary care and urgent care service lines.Provides oversight of the health system’s sponsorship of the Los Angeles Dodgers and the Los Angeles Rams.

Nashville, Tn, Us

Conceptualized, led and executed key marketing, sales and public relations strategies for 20 urgent care centers in Arkansas, Mississippi and Tennessee. Recruited to establish and build start-up urgent care company’s Marketing Department, including hiring and managing marketing, communications, and contract management staff. As a member of executive management team reporting directly to the Chief Executive Officer, participated in strategic planning and corporate decision-making. Served on numerous task forces focused on consumer perception research, human resources re-organization, patient satisfaction and physician partnerships.Key Achievements:Successfully led the Company through a re-branding process that included development and deployment of a renaming strategy, market announcement and internal roll out of re-branding initiative.Spearheaded development of a new website for Urgent Team and Sherwood Urgent Care.Pioneered forward-thinking social-media strategy yielding Gold Award in the 31st Annual Healthcare Advertising Awards.Co-Developed and Chaired Exceptional Experience initiative, Company’s first-ever employee development program focused on improving and enhancing the patient experience through stronger internal and external communications as well as facility design.

Brentwood, Tn, Us

Successfully led hospitals and healthcare organizations to win their strategic goals during times of significant challenge or change by using the tools of politics and communications. Specialized expertise in helping guide clients through mergers and acquisitions, issue campaigns, rebranding efforts and crisis situations. Led client teams in development and execution of communications strategies, from goals identification and message development through deployment and follow up. Composed materials targeted to constituencies key to the success of the transition, including employees, physicians, patients, media and elected officials. Served as a blogger for firm’s healthcare marketing executive blog, Jack of All Trades.

Collaborated in all phases of strategic planning with senior-level management for the new private pay division of the home health company, including budgeting, service line strategies, revenue projections and industry competition. Created and executed all traditional and online marketing, public relations and business development initiatives for the private pay division.

Nashville, Tn, Us

Developed integrated approaches to increase brand image and product awareness by directing public relations efforts and managing interactive marketing components for the 657-bed flagship hospital of HCA and the TriStar Health System.

Nashville, Tn, Us

During peak expansion in the merger with Tennessee Christian Medical Center, managed regional branding positioning, communications and media strategies for 120-bed and 38-bed acute care hospitals.

Nashville, Tn, Us

Developed communication plans to promote 196-bed acute care hospital’s product lines and services. Assisted with the development of communication strategies for neuroscience product line contributing to the facility becoming accredited as the first Primary Stroke Center in Tennessee by Joint Commission.

Arlington, Va, Us

Coordinated and executed Tour de Cure, a two day cycling event in Middle Tennessee. Developed and executed a comprehensive marketing and communications plan to secure corporate sponsorship, recruit participants and secure media coverage for the cycling event.