Digital Marketing Manager (Influencers And Brand Partnerships) - North American Market
Current* Orchestrated a high-impact campaign launch and cultivated a strategic partnership with Saks Fifth Avenue, generating nearly 50 million digital and physical impressions.* Coordinated and managed more than 20 influencer trips to Singapore, overseeing every aspect from meticulous itinerary planning to securing sponsorships, and monitoring social media engagement.* Spearheaded influencer-driven campaigns, collaborating with a diverse range of major and micro influencers. Led end-to-end campaign management, from crafting creative briefs, deliverable management, and performance tracking and reporting.* Conceptualized and executed comprehensive digital marketing campaigns across both upper and lower funnels. Established partnerships with prestigious entities such as the New York Times, Accidentally Wes Anderson, and Kayak to amplify brand presence and engagement.* Formulated and executed a compelling brand launch strategy tailored for theAmerican market, leveraging social media and influencer marketing to achieve 9.6M+ impressions and 2.7M+ engagements. * Transformed and expanded influencer marketing initiatives in the American market, yielding a 300% increase in content, impressions, and engagements.* Effectively engaged meaningful relationships with local and global stakeholders within hospitality, food & beverage, and airline sectors, securing over 100 sponsorships for influencer driven campaigns.* Managed the onboarding and oversight of an external marketing agency to enhance branding campaign and public relations execution.
