Marissa Brooks Email and Phone Number

Own and operate a marketing communications firm which supports the needs of clients ranging across multiple industries and business types. Key areas of expertise include marketing strategy and implementation, corporate communications, leveraging industry relationships, elevating brand awareness, social media campaigns and media relations. Special emphasis on helping franchises, technology companies, brokers and agents in the real estate industry set and exceed marketing objectives. Visit my… Show more Own and operate a marketing communications firm which supports the needs of clients ranging across multiple industries and business types. Key areas of expertise include marketing strategy and implementation, corporate communications, leveraging industry relationships, elevating brand awareness, social media campaigns and media relations. Special emphasis on helping franchises, technology companies, brokers and agents in the real estate industry set and exceed marketing objectives. Visit my business website for additional information at www.MarissaLeonCommunications.com Show less

Responsible for strategic development, and implementation of, plans for all internal communications, external public relations, co-op marketing and event management within the international franchisor. Heavy emphasis is on brand positioning and awareness, internal training, social media platform management and integration of company values and vision across all company audiences and departments. Additional strengths include video scripting, production and direction, website content strategy… Show more Responsible for strategic development, and implementation of, plans for all internal communications, external public relations, co-op marketing and event management within the international franchisor. Heavy emphasis is on brand positioning and awareness, internal training, social media platform management and integration of company values and vision across all company audiences and departments. Additional strengths include video scripting, production and direction, website content strategy, marketing and communications plan development, speech writing and media coaching for key leaders within the organization. Expertise in national and local media relations is also utilized extensively when managing and educating internal teams and audiences about best practices and strategies for corporate media relations. - Created an events strategy for the company’s 15+ annual events (ranging from one to four days in length) which resulted in a savings of more than $1 million annually - Garnered brand exposure through various top franchisor lists in Entrepreneur Magazine and Franchise Business Review- Crisis communication plan strategy and execution to mitigate several situations and long-term issues the company has faced- Launched new corporate communications and event management platforms to streamline processes and increase productivity- Developed training curriculum and plans for large mergers/acquisitions/conversions and international master franchisors Show less

Was appointed Communications & Public Relations Manager by the CEO as a result of an ability to provide leadership establish internal communications structure and strategy. Within this role, internal communications processes and procedures were established and company messaging became strategic and unified. Heavy emphasis was on collaborating with company executive leadership team to plan and implement all marketing, branding and communications initiatives for the company and its more than 500… Show more Was appointed Communications & Public Relations Manager by the CEO as a result of an ability to provide leadership establish internal communications structure and strategy. Within this role, internal communications processes and procedures were established and company messaging became strategic and unified. Heavy emphasis was on collaborating with company executive leadership team to plan and implement all marketing, branding and communications initiatives for the company and its more than 500 franchisees. - Developed an email communications strategy and process which increased client open rates from 16% to 65%+ and took franchisee email open rates from 40% to 85%+- Developed content, scripts and managed production of video for more than 50 videos on a new educational platform Show less

Responsible for devising strategies and managing daily public relations activities for the international franchisor and its large audience of franchisees. Trained and coached franchisees to develop successful public relations campaigns and tools to garner positive local, national and trade publicity. Collaborated consistently with the company’s branding and marketing team to create consistent messaging across all company campaigns and departments including television commercials, print… Show more Responsible for devising strategies and managing daily public relations activities for the international franchisor and its large audience of franchisees. Trained and coached franchisees to develop successful public relations campaigns and tools to garner positive local, national and trade publicity. Collaborated consistently with the company’s branding and marketing team to create consistent messaging across all company campaigns and departments including television commercials, print campaigns, recruiting campaigns and staff communications. - Garnered national consumer publicity for the first time in company history in media outlets like CNN, USAToday and The Washington Post Show less

Was part of a team which created, marketed and launched a new division under the banner of the University. Exceeded sales and marketing goals in the program's inaugural year. Responsibilities included collateral development, agency and vendor management, recruiting campaign development, public relations program management and website management and integration.

Pioneered the non-profit organization’s internship program in what has now become an extremely prestigious and competitive program. Major areas of emphasis and experience were on event coordination and onsite support of more than five major events which brought in more than $1 million in donations and included large scale silent and live auctions. Responsibilities included heavy copy writing for public relations, collateral and event material in addition to donor relations, volunteer… Show more Pioneered the non-profit organization’s internship program in what has now become an extremely prestigious and competitive program. Major areas of emphasis and experience were on event coordination and onsite support of more than five major events which brought in more than $1 million in donations and included large scale silent and live auctions. Responsibilities included heavy copy writing for public relations, collateral and event material in addition to donor relations, volunteer organization for major foundation events and giving programs and administrative support. Show less