Lifecycle Marketing Manager
CurrentWorking on Customer Lifecycle marketing through Email & SMS & Marketing Automation as well as email strategy, campaigns, flow emails and list and subscriber growth. Campaign Planning and Execution: Plan, create, and execute SMS and email campaigns throughout the customer lifecycle, including welcome series, re-engagement campaigns, upsells, and retention efforts.Strategy Development: Develop comprehensive lifecycle marketing strategies for both SMS and email channels, aligned with overall business objectives.List Management: Manage and maintain subscriber lists for both SMS and email marketing, ensuring data hygiene, and implementing best practices for list growth.Content Creation: Copywriting engaging and relevant content for SMS and email campaigns, ensuring consistency with brand voice and messaging.