Marissa Mangala Email & Phone Number

Chicago, Illinois, United States

• Leads the creation and execution of marketing campaigns that broaden brand visibility and engagement throughout North America• Manages end-to-end video projects, including conceptualization, script writing, and production, for sharing across social media platforms and sales collateral• Spearheads social media campaigns, utilizing innovative content strategies that resonate with audiences and attracted new customers.• Coordinates trade shows and exhibitions, managing logistics, booth design, and promotional materials • Modernizes high-quality marketing collateral through Adobe Creative Suite tools, maintaining brand consistency across all platforms and collaborating with cross-functional teams to deliver compelling messaging

Chicago, Illinois, United States

• Led initiatives that produced high-quality responses for seven major proposals during quarterly cycles, enhancing overall team performance metrics which resulted in faster approvals without sacrificing compliance or standards.• Collaborated cross-functionally with teams on the formulation of strategic business proposals; streamlined communication channels which led to quicker reviews and reduced processing time by an average of three days per project.• Collaborated intensively with cross-departmental teams to formulate strategic business proposals; led knowledge-sharing sessions that identified critical gaps, enhancing future tender success rates by 35% within six months.• Established precise scheduling frameworks and coordinated all phases of project execution; improved team alignment on deadlines which led to completing over 90% of milestones ahead of schedule.

Chicago, Illinois, United States

• Led the entire creative process for over 15 major marketing campaigns; guided a multi-disciplinary team through ideation and implementation stages while achieving defined outcomes aligned with specific client goals.• Managed complete lifecycle of web design initiatives, guiding cross-functional teams in creating user centric platforms; enhanced digital engagement metrics for clients by an average increase of 30% within three months post-launch.• Evaluated social media outreach tactics while implementing data-driven campaign adjustments; achieved significant improvements in audience interaction levels alongside a measurable 25% rise in conversion rates on promoted content.• Directed the design and branding efforts for over eight clients simultaneously, ensuring cohesive brand messaging and visual identity across all marketing materials and platforms.

• Restructured in-house marketing resources and collaborated with external advertising agencies to achieve lead generation goals, resulting in a $20k reduction in monthly ad spend while maintaining campaign effectiveness.• Deployed automated email marketing workflows using HubSpot, enhancing audience engagement and improving open and conversion rates by over 20%.• Conducted thorough quality assurance for all marketing materials, reinforcing adherence to established style guides while achieving a consistent voice that improved overall audience engagement by driving interactions up by 15%.• Analyzed key campaign performance metrics to pinpoint specific areas for enhancement, strategically optimizing future marketing initiatives that led to a 30% increase in lead generation and customer interaction over six months.

Downers Grove, Illinois

• Manages in house marketing resources and external advertising agency services to achieve lead generation goals; reduced $20k on ad spend monthly• Coordinates lead generation campaigns including video, social media, email, landing pages and events to meet aggressive deadlines and goals• Assists social media content planning and creation for Facebook, LinkedIn and Instagram including paid ads• Analyzes marketing efforts through Hubspot and social media analytics to make informed content strategies• Partners with internal departments to support projects with internal/external communications, creative strategies and project managemnt• Curates an omni-channel communication strategy to business partners including email marketing, text messaging, video and social media• Strategizes internal retention efforts

Downers Grove, Illinois, United States

• Redesigned graphics and video content for Facebook, LinkedIn, and Instagram, resulting in a 100% increase in reach and a 150% boost in impressions across all channels.• Researched, designed, and implemented a monthly newsletter for business partners, enhancing communication and providing valuable updates that strengthened relationships.• Achieved an average open rate of 25% on market-specific email campaigns, contributing to enhanced engagement and outreach effectiveness.• Conducted thorough analysis of monthly newsletter open rates against industry benchmarks; refined communication strategy resulting in consistent improvement over six consecutive months with an average engagement rise exceeding targets.

Woodridge, Il

• Launched team-wide training sessions focusing on best practices for recruiting via digital channels as most junior member overseeing these initiatives, which contributed positively to overall agency staffing goals completed ahead of schedule.• Prepared a comprehensive reporting framework for monitoring key performance indicators (KPIs) across all platforms, resulting in actionable strategies that elevated overall campaign impact over six months without additional budget expenses.• Curated specialized content aimed at prospective customers utilizing insights derived from analytics data leading to the acquisition of nearly double the expected number of warm leads each month since implementation began.• Directed engaging video content specifically targeting common challenges faced by new agents; findings presented directly to the team led to actionable improvements addressing the top three issues impacting performance.

• Achieved a 300% increase in followers on Lewis University’s Snapchat by implementing Snapchat Takeovers• Generated over 1,000 unique views per video in New Student Tips video series on Facebook• Developed strategies for prospective and current student engagement, effectively relauching the LewisU Vlogger YouTube channel• Utilized social media analytics to draw conclusions about consumer engagement• Filmed and edited video content to post on social media outlets• Edited graphics for use on social media outlets

• Developed news releases, media kits and related materials to achieve communication goals• Planned and managed social media content on outlets such as Facebook, Twitter and Wordpress• Researched and prepared educational presentations and programming• Assisted as needed on site at fundraising events

Lewis University, Romeoville, Il

• Edited articles submitted from contributors• Created articles and online content to meet a bi-weekly deadline • Conducted interviews with students, staff and faculty

• Organized table events to showcase app and build brand loyalty by distributing free brand merchandise• Coordinated co-sponsor events with other organizations on campus such as a Water Pong tournament using YikYak sponsored ping pong balls

Lewis University

• Broadcasted live as an on-air personality• Wrote and broadcasted a comprehensive news script weekly• Operated a NetWave console and an audio vault• Implemented a promotional campaign broadcast to benefit Advocate Children’s Hospital

Master’S Degree, Project Management

Bachelor Of Arts (B.A.), Project Management

Activities and Societies: Health Editor for The Flyer Newspaper, DJ at WLRA, Resident Assistant, Student Worker for the Office.