Marissa Bierl, Mba Email & Phone Number

Buffalo, Ny

Buffalo/Niagara, New York Area

Responsible for the overall management of projects, ensuring a strong relationship is built withthe client and they receive optimal ROI, while supervising and mentoring junior team members.• Day-to-day client liaison on all programs from development through complete execution,managing all facets independently with little supervisiono Launched a new CPG product utilizing an integrated marketing campaign, that is in the running for new product of the month, June 2017, from Beverage Industryo Analyzed trends and identify opportunities that align back with the client strategy and seen as a leader among peers and possess an in-depth knowledge on industry trendso Held quarterly training on industry trends and manage multiple direct reports,providing direction and advise on professional development• Account Experience in: B2B, CPG, transportation services, broadband categories and sports

Buffalo, Ny

Performed a multitude of tasks supporting the global strategy, including brand management, and strategic planning, execution and evaluation of integrated marketing campaigns.• Was responsible for the integrated marketing communications strategy for four service lines. Conceptualized and supported multiple campaigns that helped increase brand awareness and created over $5 million in new revenue.• Created a digital marketing campaign that increased website traffic by 28% and achieved a click through rate of 0.88%.• Planned, directed and coordinated budgets in accordance to organizational goals• Collaborated with regional marketing managers and Sales team members to enhance B2Bcampaign efforts, generate revenue and develop cross promotional opportunities• Responsible for developing and implementing the corporate event strategy• Received six CEO awards for outstanding work in execution of campaigns, event management of three CEO-driven customer events and support of rebranding efforts

• Work in close liaison with the digital marketing team and outside advertising agencies - Includes formulating campaigns, writing creative briefs, creating engaging content and developing marketing collateral to support the corporate strategy• Trade shows and events; planning, execution and evaluation• Primary contact for FedEx Brand and responsible for ensuring consistent brand voice, identity and adherence to FedEx Corporation Brand standards • Distribution of all internal communications

Masters Of Business Administration, Marketing

Bachelor Of Arts, Communications Studies