Ever since my time at UMD - College Park, I've enjoyed the blend of creativity & practicality that digital marketing offers. My insatiable hunger for analyzing data and driving results fuels my passion for marketing.As AVP I, Client Services at Level, I spearhead client strategy utilizing a variety of PPC/PPL/SEO initiatives to boost student enrollments for EDU clients with 1-100+ campuses. I guide media planning & multichannel digital strategy for clients budgeting ~$2 million per month (ranging from ~$100k-$600k per client) across channels including Google, Meta, Bing, TikTok, Snapchat, LinkedIn & more.Through data analysis, one EDU client with a $300k/month budget saw a 41% lower cost-per-start YoY following extensive audience testing & the calendarization of media spend based on student show rates by proximity to start date/day-of-week. Additionally, another EDU client witnessed a 57% increase in lead-to-enrollment rate, leading to a 15% YoY surge in student enrollments as a result of our focus on generating high-intent leads through channel diversification, paid search keyword optimizations, and other effective tactics.My role as the Director of Marketing & Outreach at Widow Care equipped me with a comprehensive skillset, spanning from hands-on PPC campaign management to video production, event planning, BOD operations, graphic design & more. During my tenure, average event attendance surged 470%, total donations grew 584%, online engagement increased 257% & membership saw a notable 227% rise.Through each of my professional experiences, I've gained valuable transferrable skills, including attention to detail, strategic account management, effective communication and data analytics. I've also developed a solid understanding of Google Analytics, Google Adwords, Facebook Ad Manager, Excel, numerous CRMs, & more. On the weekends, you can find me out in the mountains hiking, at the climbing gym bouldering, or in the water (attempting) to surf. I am motivated by helping my community and inspiring change, whether that be through connecting students with their dream education, providing support services to recently widowed members of the community, or fighting for the environment one-piece-of-plastic-at-a-time at a beach cleanup -- how can I inspire you today?