Marissa Memmott Email & Phone Number

Honolulu, Hawaii, United States

• Planned and executed migration of all customer and prospect communications to Marketo and Dynamics
• Trained existing marketing automation team on new platform while onboarding Marketo and coordinating IP warming efforts
• Managed Marketing Automation team, including email and direct mail specialists and marketing data analysts
• While maintaining team size, grew number of communications by 95% YoY and improved open and click rates by over 200%
• Collaborated across teams and vendors to identify data needed and set up API connections required to implement first trigger-based email campaigns ever deployed at Bank of Hawaii.
• Responsible for planning, strategy, and build/test of all integrated campaigns, including:--Nurture/drip campaigns across all funnel stages for home lending--BoF and onboarding engagement programs for deposits

Honolulu, HI

• Strategy and execution of complex nurture campaigns in Hubspot to increase lead capture rates and improve prospect actualization
• Managed execution of all customer and prospect communications, including messaging, design, strategy, and segmentation
• Built and optimized digital presence, including web master duties on WordPress, SEO/SEM management, and UI/UX recommendations

Salt Lake City Metropolitan Area

• Responsible for final sign-off on all marketing automation materials for Cisco, including emails, forms, landing pages, and database segmentation.
• Maintained 99.5% accuracy rate on 20 projects per week on average.
• Provided guidance on best digital marketing practices for content, design, target markets, and timing.
• Managed the training and resourcing for all digital QA in the agency.

Greater Salt Lake City Area

• This position gave me the unique opportunity to combine my experience as a project/client manager and a marketing automation specialist.
• Managed a team of marketing automation specialists to deliver on-time, error-free campaigns in Unica and Eloqua
• Liaised with clients to create strategy for complex campaigns, determine most receptive audiences, and build effective content
• Documented processes and trained all incoming marketing automation specialists for the APJC region

Greater Salt Lake City Area

• Campaign architect for MRM//McCann's Cisco account from 01/2015--09/2015 - duties include:
• Building and testing HTML and CSS content for Cisco specialty email campaigns (Nurture campaigns)
• Executing approx. 7-9 emails per week with minimal QA issues—QA errors on fewer than 1% of all emails
• Training other members of the team on the most efficient campaign and content processesAssociate project manager for MRM//McCann's Cisco account from 07/2014--01/2015 - duties include:
• Assessing and allocating all marketing automation and marketing data projects
• Ensuring that all project deadlines are met and that consistent, clear communication remains a top priority

Greater Salt Lake City Area

• Acted as the client's representative on all agency projects - ensuring that their requests were answered, expectations exceeded, and all deadlines were met
• Developed project timelines and worked on project scope, architecture, and follow-up
• Assisted with copy-editing and minor development and design work

Payson, UT

• Edited and wrote marketing pieces, including e-blasts, flyers, catalogs, ads, and others.
• Implemented social media campaigns, with an emphasis on Facebook and Twitter.
• Frequently updated websites/products in the form of new photos, images, and copy.
• Acted as a liaison between the creative and marketing department to create more effective ads.

Draper, UT

• Produced online content for products, including refining product listings, copywriting for website, and creating product images.
• Maintained quality of existing product merchandising by analyzing product sales performance, assessing inventory, conducting competitive price analysis, and improving quality/quantity of product information available.
• Identified and contacted potential new product manufacturers and vendors.