Marissa Memmott Email & Phone Number

Honolulu, Hawaii, United States

•Planned and executed migration of all customer and prospect communications to Marketo and Dynamics •Trained existing marketing automation team on new platform while onboarding Marketo and coordinating IP warming efforts•Managed Marketing Automation team, including email and direct mail specialists and marketing data analysts•While maintaining team size, grew number of communications by 95% YoY and improved open and click rates by over 200%•Collaborated across teams and vendors to identify data needed and set up API connections required to implement first trigger-based email campaigns ever deployed at Bank of Hawaii. •Responsible for planning, strategy, and build/test of all integrated campaigns, including:--Nurture/drip campaigns across all funnel stages for home lending--BoF and onboarding engagement programs for deposits

Honolulu, Hi

• Strategy and execution of complex nurture campaigns in Hubspot to increase lead capture rates and improve prospect actualization• Managed execution of all customer and prospect communications, including messaging, design, strategy, and segmentation• Built and optimized digital presence, including web master duties on WordPress, SEO/SEM management, and UI/UX recommendations

Salt Lake City Metropolitan Area

•Responsible for final sign-off on all marketing automation materials for Cisco, including emails, forms, landing pages, and database segmentation.•Maintained 99.5% accuracy rate on 20 projects per week on average.•Provided guidance on best digital marketing practices for content, design, target markets, and timing.•Managed the training and resourcing for all digital QA in the agency.

Greater Salt Lake City Area

This position gave me the unique opportunity to combine my experience as a project/client manager and a marketing automation specialist.◦ Managed a team of marketing automation specialists to deliver on-time, error-free campaigns in Unica and Eloqua◦ Liaised with clients to create strategy for complex campaigns, determine most receptive audiences, and build effective content◦ Documented processes and trained all incoming marketing automation specialists for the APJC region

Greater Salt Lake City Area

Campaign architect for MRM//McCann's Cisco account from 01/2015--09/2015 - duties include:◦ Building and testing HTML and CSS content for Cisco specialty email campaigns (Nurture campaigns)◦ Executing approx. 7-9 emails per week with minimal QA issues—QA errors on fewer than 1% of all emails◦ Training other members of the team on the most efficient campaign and content processesAssociate project manager for MRM//McCann's Cisco account from 07/2014--01/2015 - duties include:◦ Assessing and allocating all marketing automation and marketing data projects ◦ Ensuring that all project deadlines are met and that consistent, clear communication remains a top priority◦ Generating and presenting status reports, project documentation, and client communications

Greater Salt Lake City Area

◦ Acted as the client's representative on all agency projects - ensuring that their requests were answered, expectations exceeded, and all deadlines were met◦ Developed project timelines and worked on project scope, architecture, and follow-up◦ Assisted with copy-editing and minor development and design work

Payson, Ut

◦ Edited and wrote marketing pieces, including e-blasts, flyers, catalogs, ads, and others.◦ Implemented social media campaigns, with an emphasis on Facebook and Twitter. ◦ Frequently updated websites/products in the form of new photos, images, and copy. ◦ Acted as a liaison between the creative and marketing department to create more effective ads.

Draper, Ut

◦ Produced online content for products, including refining product listings, copywriting for website, and creating product images.◦ Maintained quality of existing product merchandising by analyzing product sales performance, assessing inventory, conducting competitive price analysis, and improving quality/quantity of product information available to online customers. ◦ Identified and contacted potential new product manufacturers and vendors.