Voertaal richt zich op het ontwikkelen van verrassende en unieke culinaire ervaringen.Verwonderen door eten. Met een focus op verse smaken, levendige kleuren en met groenten in de hoofdrol, ontwerpen we visueel en gastronomisch inspirerende concepten.Van pop-up restaurants en op maat gemaakte culinaire producties voor evenementen en productlanceringen, tot receptontwikkeling, educatieve programma’s en workshops. Elk project prikkelt de zintuigen en wekt nieuwsgierigheid. Onder leiding van cheffe Estée Strooker en creatief conceptontwikkelaar Marissa Mooiman, en samen met een team van ervaren professionals, vertaalt Voertaal ideeën en verhalen naar culinaire producties die tot in detail worden uitgewerkt – van ontwerp tot uitvoering.

I work with conscious businesses to support the process of taking each brand to a next level. How? I help my clients develop bespoke plans across - product design- collection structure/ buying- consumer focus- commercial/sales strategy- company organisation / team structure - interim brand managementI’m hugely passionate about enabling brands to reach their full potential and bring many years of commercial experience to this role. I’m a hands-on creative thinker and enjoy working with clients to provide long-term structure and clarity for their businesses, listening to the needs and aspirations of every individual client. I can provide that one-on-one personalised support but also give objective ‘helicopter view’ feedback to position each brand for optimal success. I offer insight for inspirational team management, sensitively motivating colleagues to achieve business goals. I can be the sparring partner you are looking for! Some of the clients I work(ed) with: Cottoncake / Repose AMS / MINGO / CAES / Sara Rosalie / Sproet & Sprout / Palaver / SMPL / Ziloen / Neeve / Hutspot /

Responsible for: Wholesale Sales team Netherlands Femme & Homme. Securing and implementing the brand positioning & the overall strategy for the Dutch market. Contributing part of the (product, buying development) strategy team from our HQ in Denmark. Product responsible NL (collection buying / smu’s key accounts)Team Coaching, ‘inspire, help and motivate’ my sales team to reach their set budget targets and personal goals, was a responsibility i loved executing.

Partly responsible for the implementation of all division (brand) related activities (including concept & product development, marketing / communication, Concept VM) guarding the "commercial framework" of the DEPT & DDD collections (womenswear & denims) Always in line with the Seasonal Line Plan and while monitoring brand identity.Drawing up the DEPT & DDD commercial framework included analyzing numbers, collection structure, market approach for wholesale & retail per country, providing input and participate in Design & Buying meetings. Buying / option planning own retail stores.Evaluating the (Flash) collections with all stakeholders. Extra tasks: coordinating and reporting division related activities, in the absence of the Division Manager. Project executing (such as e-commerce setup, photo shoot styling, look book set ups etc.) Sales export non EU countries / Sales ad interim NL