Marissa Tinter Email & Phone Number

Atlanta, Ga, Us

Gatekeeper for the Foundation’s brands (Arby’s Foundation, BWW Foundation, SONIC Foundation and Inspire Brands Foundation), including strategy development, agency oversight, employee and guest engagement, content creation and brand collaboration.• Led development of in-restaurant fundraising programs across brands, including development of POP, training and operations materials and evergreen in-restaurant content to engage guests, resulting in 20% YOY increase in fundraising revenue. • Defined Foundation’s storytelling efforts (internally and externally) and approach for sharing across OESP to increase system engagement and support of the Foundation, leading to 100% increase in earned coverage for the Foundation’s efforts. • Led development of multiple Brand positioning efforts aimed at defining key audiences and strategy to engage and educate consumers and stakeholders.• Management of one direct report: Social Media Coordinator; responsible for re-launching Arby’s Foundation social channels to grow internal and external engagement and storytelling. Social re-launch led to more than 2MM organic impressions and 20% organic follower growth.

Greater Atlanta Area

Responsible for strategy and plan development to deliver on key business objectives, including driving trial, consideration and 1:1 connection/engagement for North America Still brands: smartwater, vitaminwater, Dasani Sparkling and the Coca-Cola Company “choice” portfolio.• Built an array of experience-based programs to drive trial, consideration and purchase of new and existing products with budgets ranging from $10k-$3MM, introducing more than 1MM unique individuals to new and existing products. • Mined qualitative and quantitative research findings to develop brand personas to understand when, how and where to engage with consumers.• Developed an array of communications materials, including creative briefs, conceptual decks and one-pagers, talking points, internal selling materials and post-program analyses/reports to ensure programs aligned with brand strategy.• Built relationships with key stakeholders to move work through the organization more efficiently and get swift sign off from high-level decision makers, resulting in delivery of programs on-time and on-budget.• Engaged with agency creative strategy teams and in-house creative teams to provide guidance and support for the development of various materials, including: POS, digital banners, OOH creative, digital content, etc.

Brand lead, responsible for spearheading the development, implementation and measurement of key brand programs and activations across marketing, commercial/packaging and franchise to deliver on brand business goals.• Led the Company’s largest campaign, Coca-Cola Holiday, for two consecutive seasons, with a focus on retailer activation, including development of merchandising and shopper tools and individualized retailer programs, resulting in national sell-in of merchandising units across key retailers. • Oversaw retail activation for ESSENCE, including custom can design, shippers/racks and in-market media. Recognized by leadership as “one of the best activations for the brand in 23 years of partnership with ESSENCE.”• Oversaw 2017 consumer communications plan for Coke Life to launch new packaging in more than 60% of the U.S., resulting in positive YOY growth for the first time in the brand’s lifecycle.

• Act as day-to-day account contact for Similac brand and interagency team, ensuring that all aspects of planning and program execution are holistic and integrated• Appointed as PR lead for Abbott Connect, the brand’s real-time strategic marketing capability aimed at identifying and activating on consumer, cultural and competitive insights • Lead for all Similac influencer work, including identification and management of 60+ bloggers and vloggers, strategy and plan development and budgeting• Led planning and execution of Similac’s first-ever parenting roundtable and Periscope stream with NBC TODAY Parenting, and Hilary and Haylie Duff • Worked with Similac’s interagency team to script and produce a :90 second video to launch the new phase of Similac’s Sisterhood of Motherhood • Managed Similac’s Sisterhood of Motherhood footprint and activation at Mom 2.0, along with all influencer and consumer engagement-related activities • Assisted with the planning and execution of The Home Depot’s first-ever Holiday media preview event in NYC, including logistics, budgeting, messaging and media outreach• Supervised team intern, including managing time and work flow, meeting regularly to discuss career growth opportunities and advising on best practices

Greater Atlanta Area

• Built comprehensive strategy and plan to expand The Home Depot’s Workshops program across the U.S., including a robust influencer network and immersion event at The Home Depot’s corporate headquarters• Assisted in the launch of Similac’s first equity based campaign, The Sisterhood of Motherhood via influencer and media relations efforts in conjunction with the brand’s integrated agency team, resulting in over one billion total impressions and a massive shift in perception among consumers and media • Led the planning, execution and staffing of Similac’s footprint at Mom 2.0 Summit, the country’s largest mom-influencer conference, as well as their influencer presence at the conference • Planned and oversaw all aspects of The Home Depot’s Haven influencer dinner with more than 100 attendees, in partnership with Ryobi tools • Ran The Home Depot Foundation’s largest initiative, Celebration of Service, including client management, media and influencer outreach and reporting • Executed an SMT for Similac with nationally recognized pediatrician, Dr. Sue Hubbard, resulting in 10 million media impressions in more than 30 outlets• Drafted media strategies, pitches, plans and recommendations; pitched and secured local market coverage for The Home Depot’s seasonal campaigns, resulting in more than 50+ placements over the course of the Spring and Holiday season • Supervised The Home Depot’s team intern and entry-level freelancer, meeting regularly to discuss time management, goals and interests and advising on team dynamics and best practices

• Assisted in the planning in and execution of The Home Depot’s first integrated program for in-store Workshops• Led a media relations-focused program to increase visibility in the Atlanta market for The Home Depot’s Director of Trend and Design• Co-led The Home Depot Foundation’s largest initiative, Celebration of Service• Pitched and secured local media placements for The Home Depot’s seasonal campaigns • Worked with creative team to develop videos and online content • Coordinated a Similac influencer dinner and experience at the Mom 2.0 Summit • Clients include: The Home Depot, The Home Depot Foundation, Abbott (Nutrition Division)

Greater Atlanta Area

• Pitched and secured coverage in key print and broadcast media outlets for several local market outreach campaigns• Worked with in-house creative team to design infographics for use in online campaigns • Wrote and edited press releases, pitches, media alerts and fact sheets• Helped launch several nationwide campaigns • Recap report building and media coverage monitoring• Clients include: The Home Depot, The Home Depot Foundation

Atlanta, Ga

-Assisted with day-to-day management as a fully integrated team member on several accounts including the Global Franchise Group family of brands (Maggie Moo’s Ice Cream & Treatery, Great American Cookies, Marble Slab Creamery and Pretzelmaker), University of Phoenix, National Better Living Association, Scott Safety and the Agency for Healthcare Research and Quality (AHRQ) -Responsibilities included research, media list building and pitching, media coverage reporting, drafting and proofing press releases and media advisories, monitoring social media posts, and participating in client meetings and calls -Assisted in researching, developing and coordinating an agency of record winning pitch for University of Phoenix -Handled office logistics and meeting coordination including event planning for organizations such as the American Marketing Association, and PRSA Georgia Chapter

Atlanta, Ga

- Wrote media alerts, media pitches and press releases for client events - Created content and managed conversation for client social media presence on Facebook and Twitter

Sandy Springs, Ga

•Developed weekly e-newsletters received by more than 10,000 people •Maintained Facebook page an expanded fans by 100+ people•Planned two training walks (80+) participants at Fleet Feet Sports and Northpoint Mall and a promotional event at Phillips Arena•Assisted during event of 900+ participants with logistics and planning

Atlanta, Ga

•Drafted marketing materials sent to current and potential donors•Created new print materials and maintained Facebook page for Club Blue, a young professionals donor organization•Contacted local organizations to set up executive speaking engagements

Atlanta, Ga

•Created weekly sales reports in Excel for specific markets•Participated in food tasting, photo shoots, and planning meetings to rollout new value menu product