Marissa Mueller Email & Phone Number

California, United States

Fremont, California, United States

Pleasanton, CA

Mountain View, CA

• Development and execution of company referral program
• Measure, track and report on effectiveness of demand generation referral campaigns including leads generated, opportunities created
• Build testing strategies for demand generating campaigns like the referral program
• Build and managed marketing operation process such as in-person and online event standardization process

Palo Alto, CA

• Development and execution of marketing plans that align with company’s goals and department’s KPIs
• Develop high impact, multi-channel global demand generation programs to generate inquiries and high quality leads
• Drive lead generation programs through marketing tactics (display, web, email, paid search, direct mail, content syndication, etc.
• Build testing strategies for demand generating campaigns
• Build and manage campaign timeline and execution plan
• Measure, track and report on effectiveness of demand generation campaigns including leads generated, opportunities created

San Francisco Bay Area

• Designed, planned, and executed the company presence at ten nationwide tradeshow events with up to 7K attendees for a developer of scanning and ID authentication applications for the e-commerce, online travel, and.
• Managed up to fifteen staff and sales representatives while implementing company booths, sponsorships and signage, and speaking and presentation opportunities.
• Designed event marketing materials, booths, and interactive games and contests.
• Developed strategies to capture leads by renting badge scanning technology and collecting business cards.
• Negotiated vendor contracts and managed booth and graphic designers producing ads, banner stands, and t-shirts.
• Researched and selected tradeshows for company marketing efforts by evaluating event target audiences.

San Francisco Bay Area

• Provided tradeshow, promotions, newsletter, and project support to the Marketing Director, the Marketing Specialist and the Marketing Operations Director of a network security company with 120 staff.
• Updated Facebook and Twitter accounts twice weekly with promotions and event information.
• Conducted online research on vendors and marketing leads using Jigsaw and Hoovers.
• Researched and compiled potential client contact information with the Marketo and Salesforce CRM software.
• Prepared, shipped, and tracked collateral for 75 tradeshows.
• Provided administrative support, which included ordering office supplies, overseeing building maintenance, distributing mail, and managing the conference room calendar with Microsoft Outlook for a fifty-member office.