I managed all aspects of BITE Beauty’s social presence including content strategy and voice, community management, influencer relations, and partnerships. Leading a small in-house team, plus a network of freelance content creators, our creative assets contributed to 3-5% monthly growth across all channels and enjoyed features in Allure, Refinery29, Popsugar, Elle, and Teen Vogue, among others. My integrated approach to social media strategy consistently resulted in month over month increases across all KPIs including engagement, reach, and impressions.

I expanded community engagement through the development and execution of dynamic gallery programming in line with the organization’s mandate, ensuring effective operations by supervising exhibiting artists, curators, writers, partners, and vendors. My holistic communications strategies resulted in doubled attendance at opening receptions, increased overall attendance, and an increase in press mentions and features.

As an independent writer and designer, I produced essays, reviews, imagery, and other editorial content for a variety of industries including arts and culture, logistics, and healthcare. I developed design solutions for a variety of digital and print projects including books and magazines, trade show booths, logo and brand identity guidelines, and web development. As a curator, I facilitated meaningful cultural experiences amongst diverse audiences through the development of fine arts exhibitions and other discursive events.

Teacher and writer John Mohawk describes nature as, “everything that supports life on the planet.” This spacious definition of nature is a powerful statement that allows for cultural production to be considered within a broader ecology where people—and what they create—are a part of nature as well. Gather explores these conceptual possibilities by bringing together works that collapse the commonly held perception that culture somehow exists separately from nature, while emphasizing the emergent social relationships that are nurtured by various environments. Anchored by a network of sculptural, kinetic and data-driven works that invite the audience to assemble, congregate and interact, Gather playfully complicates the ways that we, as natural objects and cultural subjects, can consider our own roles in a world where the natural and the urban overlap, blend and coexist. Nuit Blanche is the perfect catalyst for the blurring, shifting and transforming of social, cultural and artistic boundaries; Gather attempts to explore these ever-changing relationships by emphasizing collaboration, experience and play.Featuring works by Shannon Gerard, Annyen Lam, Christine Swintak, Relay Studio (Andrew Lovett-Barron, Eliot Callahan, Adam Carlucci and Nick Crampton), and Marc De Pape.

At YYZ I coordinated media and marketing opportunities for the galleries, resulting in expanded reach within the Toronto arts community. In order to grow our audience and engagement further, I organized Student Night, which invited students to special after-hours events across multiple galleries in the 401 Richmond St. W. building.

Alongside a small editorial team, I activated art, music, and fashion communities in Mississauga by publishing a 48-page magazine, organizing live music events, and curating exhibitions. We collaborated with municipal organizations such as the Mississauga Arts Council and A Month of Photography to sponsor cultural initiatives in the city. In 2004, the magazine was nominated for a Mississauga Art Award.