Marissa Pankoff Email & Phone Number

• Develop and execute targeted marketing campaigns for the HVAC segment, resulting in increased brand awareness and customer engagement.
• Conduct comprehensive market research to uncover trends and analyze the competitive landscape, translating insights into actionable strategies for effective positioning and differentiation.
• Monitor and analyze campaign performance metrics, providing insights to optimize future marketing efforts
• Collaborate with cross-functional teams to design and implement impactful marketing programs and campaigns, helping to achieve revenue growth objectives.
• Support the development of product positioning and messaging to effectively communicate value propositions to target audiences.

Elmhurst, Illinois, United States

• Developed and implemented marketing campaigns for New Home Star and builder partners.
• Conducted comprehensive market research to identify industry trends, consumer preferences, and competitor strategies.
• Scheduled internal/external email, social media, and flyer campaigns.
• Updated monthly reporting for various campaigns.
• Maintained workflow within the Project Management System.

Chicago, Illinois, United States

• Monitored various social media platforms such as Facebook, Instagram, and TikTok. Creating, editing, and posting content.
• Scheduling and posting content on channels to be uploaded at the appropriate time of day using acontent calendar.
• Implemented the company's brand identity and objectives, resulting in cohesive and impactful messaging across various channels.
• Increased customer engagement by 8% by creating a new social media campaign.

• Developed digital inbound marketing strategies on key social platforms coinciding with a new campaign.
• Created new buyer personas, a content calendar, ROI goals using SMART goal strategies, and SEO strategies based on data analysis.
• Compiled a refined competitor analysis of best practice brands for Blistex.

• Developed social media marketing strategies on key social platforms coinciding with a campaign.
• Created buyer personas, content calendar, and ROI goals using SMART goal strategies and SEO strategies based on data analysis.
• Compiled a competitior analysis of best practices for Blistex.

Oak Brook, Illinois, United States

• Actively engaging customers by providing knowledge of the fabrics, features, fit, and function.
• Meeting and exceeding store objectives related to performance, productivity, efficiency, and quality standards.
• Maintaining personal sales and achieving sales goals.
• Conducted comprehensive data analysis utilizing Microsoft Excel to evaluate sales performance, trends, and market insights for Alo Yoga's beauty line.
• Helped organize and execute events to showcase and drive product awareness and sales for Alo Yoga'sbeauty line.

• Ranked #1 in the district with sales of Athleta credit cards.
• Provided product and loyalty knowledge to meet customers' needs.
• Completed sales by utilizing the main cash register.
• Acknowledge and assist customers; locate merchandise efficiently using various methods; answer questions quickly and accurately.