Marissa Pankoff Email & Phone Number

Chicago, Il, Us

•Develop and execute targeted marketing campaigns for the HVAC segment, resulting in increased brand awareness and customer engagement.•Conduct comprehensive market research to uncover trends and analyze the competitive landscape, translating insights into actionable strategies for effective positioning and differentiation.•Monitor and analyze campaign performance metrics, providing insights to optimize future marketing efforts•Collaborate with cross-functional teams to design and implement impactful marketing programs and campaigns, helping to achieve revenue growth objectives. •Support the development of product positioning and messaging to effectively communicate value propositions to target audiences.

Elmhurst, Illinois, United States

•Developed and implemented marketing campaigns for New Home Star and builder partners.•Conducted comprehensive market research to identify industry trends, consumer preferences, and competitor strategies.•Scheduled internal/external email, social media, and flyer campaigns.•Updated monthly reporting for various campaigns.•Maintained workflow within the Project Management System.

Chicago, Illinois, United States

•Monitored various social media platforms such as Facebook, Instagram, and TikTok. Creating, editing, and posting content.•Scheduling and posting content on channels to be uploaded at the appropriate time of day using acontent calendar.•Implemented the company's brand identity and objectives, resulting in cohesive and impactful messaging across various channels.•Increased customer engagement by 8% by creating a new social media campaign.

•Developed digital inbound marketing strategies on key social platforms coinciding with a new campaign.•Created new buyer personas, a content calendar, ROI goals using SMART goal strategies, and SEO strategies based on data analysis.•Compiled a refined competitor analysis of best practice brands for Blistex.

•Developed social media marketing strategies on key social platforms coinciding with a campaign.•Created buyer personas, content calendar, and ROI goals using SMART goal strategies and SEO strategies based on data analysis.•Compiled a competitior analysis of best practices for Blistex.

Oak Brook, Illinois, United States

•Actively engaging customers by providing knowledge of the fabrics, features, fit, and function.•Meeting and exceeding store objectives related to performance, productivity, efficiency, and quality standards.•Maintaining personal sales and achieving sales goals.•Conducted comprehensive data analysis utilizing Microsoft Excel to evaluate sales performance, trends, and market insights for Alo Yoga's beauty line.•Helped organize and execute events to showcase and drive product awareness and sales for Alo Yoga'sbeauty line.

•Ranked #1 in the district with sales of Athleta credit cards.•Provided product and loyalty knowledge to meet customers' needs.•Completed sales by utilizing the main cash register.•Acknowledge and assist customers; locate merchandise efficiently using various methods; answer questions quickly and accurately.