The Graduate School of Management Student Association (GSMSA), a 501(c)(3), serves as a liaison between the MBA students and the administration of UC Davis Graduate School of Management (GSM). Specifically, the GSMSA Board Members are student advocates communicating the viewpoints and suggestions of their classmates to the Dean and GSM Administration.

• Develop and implement a strategic communications plan to support the success of projects and programs, and engage a broad audience of academic and industry partners.• Collaborate with UC Davis faculty, staff, and students to promote innovation and collaboration across campus.• Systematize programmatic support for industry partners through key focus areas of the Institute to bolster innovation in food and health.• Build positive and sustainable relationships with community members to support the continued growth for the community at large.• Ensure effective and consistent branding across all marketing materials.

• Managed a wide range of projects and deadlines for many types of clients from small to large businesses, county to statewide organizations and local and statewide political candidates and businesses. • Managed the creation and development of recurring publications, direct mail, logos, business cards, stationary, brochures, flyers, booklets, invitations, posters, signage, apparel, billboards, magnets, stickers, product packaging and social media and web graphics.

• Collaborated with various internal teams as well as more than 25 other offices to complete all day-to-day projects serving constituents across California.• Ensured effective and consistent branding across all print and digital assets.• Orchestrated complete rebrand across all assets including a project management system, all websites, print and digital products and miscellaneous assets in support of the executive management team.• Worked with multiple teams, including the Information Technology team, to create a new, modern project management ticketing system that was utilized by more than 25 offices.

• Collaborated across departments to develop and manage all external communications and community relations to support the success of programs across the Association.• Maintained all owned media outlets and advertising platforms. Ensured effective and consistent branding across all print and digital assets.• Worked with third-party vendors, both local and online, to complete a breadth of projects on time and within budget.• Managed event marketing budgets ranging from $1,500 to $30,000. Collaborated across departments to ensure successful event programming. Recruited and organized event volunteers. Managedproduction of live-streamed webinars.• Implemented, designed and updated a new mobile application for the company’s primary event each year. Trained staff and attendees how to use the mobile application. Orchestrated on-site technical support for attendees.

• Managed client relations from initial contact to product delivery.• Created and developed various print assets for a wide variety of clients.• Collaborated with internal staff to prepare artwork to print on both digital and offset printers.• Managed all outsourced projects with third-party vendors, both local and online.

• Designed and edited page layouts• Researched upcoming content