Marissa Donahoe Email & Phone Number

New York, Ny, Us

Burlington, Massachusetts, Us

Develops and executes on regional marketing strategies and channel partner marketing programs to generate qualified leads for the Americas sales team. Serves as the primary liaison between the Americas sales team and the marketing team – coordinating marketing support and reporting on marketing performance.» Aligns closely with Americas Account Executives and Americas Channel Partner team to build and execute a plan will that help drive pipeline and accelerate opportunities to close» Develops marketing programs across multiple verticals, personas and support multiple product lines» Executes on marketing plans including email copywriting, building HTML emails, landing pages, digital ad copy and more» Defines regional events strategy for individual events to ensure success and return on investment» Supports virtual field events – organizing speakers, webcast production, lead management and delivering on incentives» Communicates new and planned marketing activities, including global and regional programs, to the sales team» Reporting and analysis of field marketing programs against targets and KPIs» Works with Americas Channel Partners to define and execute joint activities» Works cross-functionally with the broader marketing team, Sales, IT, Finance and Legal to deliver on campaign strategy

Burlington, Massachusetts, Us

Campaign Strategy, Planning & Execution» Collaborate with Product Marketing to define audience definition, messaging, and deliverables with timeline » Create all promotional content (copy for email, ads, etc.) for owned campaigns» Build campaign calendar and email schedule with MOPs » Build emails in Eloqua» Collaborate on defining segmentation » Owning list management and review » Track and report on campaign performance » Provide updates on campaign performance to BDRs and Sales » Collaborate with BDR and Sales teams on campaign follow up » Manage campaign in Hive: making updates, reviewing/approving and monitoring for delays » Work with Brand to coordinate campaign support on website (campaign microsite) » Establish webinar calendar, work with Product Marketing to schedule speakers and create abstract, work with MOPs to set up in ON24 and launch Lead Acquisition/Generation» Own relationship with specific vendor – standing performance reviews, defining segmentation, contract management and invoicing » Coordinate with all vendors to promote campaigns, drive traffic and grow database » Work with Digital Marketing for coordinated digital campaign supportAdditional Responsibilities:Third Party Program Manager» Thorough lead verification» Uploads all leads into Eloqua + CRM» Tracks and analyzes all leads throughout lead + sales cycles especially MQL and SQLsEmail Content Writer» Sole email content writer across product portfolioCollateral/eBook Content Writer/Refresher» Refresh old copy with new upgrades, enhancements and statistics where necessary» Create new collateral/assets via combining 2 assets, older assets and webcastsGraphic Design» Helps the Brand team when necessary with collateral design» Creates newsletter ads/banner ads with regard to brand standards and policies

Paramus, Nj, Us

» Developed, designed, and currently manage the company website» Develop and execute editorial calendars and manage social media networks such as Facebook, LinkedIn, Twitter and Instagram» Mail Chimp planning and execution» Identify, evaluate, implement and monitor relevant marketing strategies for social media networks» Develop campaigns on social platforms, including promotions, native social media campaigns, and Google Adwords» Contribute to the development and execution of marketing inbound and email campaigns

Irvine, Ca, Us

Direct Marketing Specialist – Security Products» Integrated marketing management for Enforcive products» Works closely with CMO across complete marketing life cycle» Coordinated high-level message development and developed message map» Helped with creation of product SKUs for sales and pricing models» Took lead role on product hierarchy and product naming/lineup» Helped create the top level marketing demand gen plan (webinars and content)» Oversaw the content development to support the plan – brochures, website, sales tools…» Monitored the execution and success» Worked closely with every marketing member for a successful launchCustomer Maintenance Manager 2014-2017 (Enforcive, Inc. + Vision Solutions, Inc.)Customer Maintenance Renewals» In charge of all North America maintenance renewals - 160 customers» Updating CRM, quoting, invoicing, collections, direct contact with customers and being able to make decisions and answer questions in a timely mannerSalesforce» Update and maintained CRM and all customer opportunities related to maintenance» Make sure that all maintenance opportunities are up to day regarding past upgrades, follow on sales, etc.» Update customer contacts as needed» Create reports on maintenance close dates, overdue payments, etc.Collections» Once a quarter follow-up on unpaid, overdue invoices» Work directly with AP departments on getting invoices paid and any issues fixedUpselling» Work on selling 2 + 3 year renewals to customers on 1 year maintenance» 2017 (January-July) 2 upsells (1 to 3 year renewal)Customers» Work directly with NA customers regarding maintenance, quotes, invoice issues and collections» Main contact for maintenance renewals and any questions regarding budgeting and quotingPricing» Know how to price all Enforcive products depending on product, specs, group number and price list» In charge of all Enforcive NA maintenance invoicing» Completed training in Quote Manager and Vision Salesforce

Hackesack, New Jersey, Us

Marketing Leader» Coordinate all marketing activities and manage budget for global companyEvent Management» Manage all Tradeshows (3 - 4 a year)» Includes ordering of any necessary booth supplies such as tables, chairs, electrical hookups, etc.» Design + Print: Booth, Collateral, Promotional Merchandise, Pull-Up Banners, etc.» Schedule booth supply crate shipping/receiving + organize pack up all crates» Book attendee flights + hotels» Coordinate entire 2014 Enforcive EDU customer training event from start to finish (by myself)Email Campaigns (Pardot + HubSpot)» Create email campaigns from start to finish» Design, forms, content, email lists, themes» Track + report on metrics related to delivery, open rate, bounce rate, leads that come in through email campaigns or formsWebinar Coordinating» Create email campaigns from start to finish» Set up GoToWebinar registration pages, surveys, handouts, recording, etc.» Monitor registrations, attendees, surveys, recordings and follow-up emails» Standard 50% attendee rate of registrants3rd Party Vendor Promotion» Work with outside agencies to promote specific products (IBM Magazine, IT Jungle, COMMON)Graphic Design» Design all banners (website, emails, Google Ads, External Promotion)» Create all collateral templates + layouts» Tweak any stock images/vectors accordingly» Sole designer for all images on website, PowerPoints, collateral, posters, tradeshow materialsContent Management» Create content plan» Oversee copyrighting and editing» Created all content on Google Adwords display text ads

Hackesack, New Jersey, Us

» Coordinated trade show events including booth design, promotional products, hotel accommodations and shipment» Created email layout standards of scalable and responsive designs using a variety of HTML tools and best practices(A/B testing)» Design all artwork for the website, banner ads, leader board, icons, collateral, newsletters, emails, etc.» PowerPoint presentations, excel charts and reports» Develop and execute social media campaigns to support traditional media relations and brand loyalty» Identify, evaluate, implement and monitor relevant marketing strategies for social media networks and GoogleAdwords» Work closely with product lines to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites and website development» Plan and manage the digital marketing budget

Lakewood, Colorado, Us

» Sole designer for deadline-driven visual communication service provider» Projects included posters, logos, brochures, stationery, signage and trade show displays, newsletters, graphicformattedemail campaigns, direct mail pieces and general marketing material» Responsible for pre-flighting, troubleshooting, and processing of customer supplied files and preparing digital filesfor digital output devices» Responsible for all company accounts, making sure customers are happy 100% of the time, following up on quotes,in charge of sales calls, and monitoring all social networking sites.» Responsible for an average of two large projects per week in addition to a number of smaller projects» Experienced in pre-press preparation with strong working knowledge of printing and some copy writing experience» Frequently interact with clients, and often work together with other departments in-house while designing a project to ensure the best possible end result.

Framingham, Ma, Us

Office supplies associate whose duties included, but were not limited to, unloading truck in an orderly manner. Keeping the store floor clean and organized. Selling Furniture Protection Plans on all furniture. Copy Center associate whose duties include Designing flyers, posters, and business cards, knowing the different weights and brightness of papers, binding papers together either by spiral bind or cover bind, and mounting and laminating poster size prints.

Developed, and designed a functional and interactive media design web site for a local Woman's Club.

Plano, Texas, Us

Sales associate whose duties included, but were not limited to, cropping and zooming of portraits, experimenting with different boarders and tints, and putting together an order for the customer. Photographer whose duties included posing children and families, being able to make infants and toddlers smile on command, while taking quality photographs.

Developed, designed and managed a business of my own which was devoted to the development and design of logos, which could be purchased for use on advertising material.

Developed, designed and managed a website for a restaurant.

Bachelor Of Arts (Ba), Interactive Media And Design

High School Diploma