• Oversee each process of production from creative brief, soliciting treatments, pre-production (ie: tech scout, art direction, casting, and styling), production, post-production (ie: edit, VFX, beauty, and color grading) and final delivery/ingestion process. • Oversee quarterly budgets, forecasting project spends and track hard costs across video (ie: live, broadcast, animated, and music videos), photoshoots, artwork, and physical packaging. • Collaborate with Artist's Management and internal teams to lead and develop a creative strategy across video (ie: live, broadcast, animated, and music videos), photoshoots, artwork, and physical packaging. • Oversee and manage the staffing of all creative and production related roles.• Work closely with Directors, Art Directors, Photographers, Creative Directors, and Production Companies to create cohesive content that aligns with the Artist’s narrative and brand. • Work closely with Artist and Artist's management to conceptualize their creative vision and liaison to internal teams and partners.• Manage timelines based on deliverables, making sure assets are delivered in a timely manner.• Responsible for making sure all video shoots are SAG compliant, as well as submitting documents to SAG-AFTRA.• Ensure all creative assets are properly contracted, working closely with our BA department.• Lead ingestion process once final finals are approved by all parties. • Produce video and photo shoots for short form content that lives on social media.• Manage product placement within video shoots, while working closely with the Brand Partnerships team on deliverables.• Identify up and coming creative talent (Directors, Photographers, Videographers, Art Directors, Creative Directors, and Stylists) to grow with emerging artists.

• Oversaw the strategic and tactical management of marketing activations, including video from pre-sale through launch.• Vetted marketing budgets for strategists to ensure production costs stay within margins for each program.• Created and manage production timelines with video lead to ensure assets are delivered, while meeting brand requirements.• Ideated and develop story lines that incorporate product integration, yet keeping true to the Complex demographic/aesthetic.• Acted as liaison for Complex legal when working with talent management/agents, hired freelancers, and production vendors.• Onsite producer at video shoots managing location, vendors, talent, crew, internal teams, as well as client.• Executive Producer of the Dr Pepper One Of Kind Studios: Oversaw brick and mortar build-out, talent alignment, events calendar (private and consumer facing). Oversaw all content development and distribution including live performances, instudio, custom album development, facilitated music clearances, licensing, and legal leading up to market release. Overall program received 48MM engagements and 150MM unique users. (2015 Digiday Award Winner)• Pitched and secure talent across music, art, sports, and entertainment to participate in branded marketing videos/photo shoots by using existing relationships across PR agencies, major/indie labels, and artist management.• Oversaw the execution of the Pigeons & Planes sponsorship at Complex Con (1MM investment), including producing video content and talent alignment for Infiniti QX30.• Worked closely with internal teams to develop cross platform initiatives for brand partners/advertisers.• Extensive knowledge of major markets: New York, Los Angeles, San Francisco, Chicago, Austin and Miami.

• Executed and managed experiential marketing campaigns incorporating digital strategy and street teams at Coachella/Ultra(WMC)/SXSW/Electric Daisy Carnival: maintained budgets, hired vendors, and managed on-site execution.• Coordinated record release parties, specialty in-store signings, listening events, mall performances, and artist appearances at non-traditional locations.• Managed marketing budgets with a combined worth of $500K to spend on street marketing, non-traditional advertising, and instore promotions.• Coordinated with media agencies to set up print and online advertising to coincide with upcoming album/single releases.• Designed posters, flyers, print ads, and web banners; reducing design costs and turnaround rate by 90%.• Maintained relationships with tour managers to ensure artist’s merchandise was delivered within a timely manner and sales numbers were submitted to Nielsen SoundScan.• Worked with Marketing Director to develop strategic ideas to introduce artists into the Dance/EDM market at Electric Daisy Carnival and WMC/Ultra.• Maintained social properties and updated web content to ensure proper messaging was conveyed to announce tour dates and upcoming album releases.

• Mood Boards• Illustrations • Technical Design• Graphic Design• Research Market Trends in Apparel, Music and Pop Culture