Marissa Taylor Email and Phone Number

• Edit and publish approximately 80 articles per month via email to a franchise network of over 5,000 The UPS Store locations.• Write and edit short-form content such as executive messages and podcast and video descriptions.• Promptly edit content and coordinate with subject matter experts to complete all communication requests on Microsoft SharePoint.• Review email metrics and implement strategies like A/B testing to improve open and click-through rates.

• Developed and scheduled a monthly social media calendar with 3 to 4 Facebook and Twitter posts per week for The UPS Store franchisees.• Wrote content for 2 franchisee-facing publications.• Drafted press releases and media pitches.• Utilized Adobe Photoshop to format social media graphics for franchisee use.• Managed franchisee book orders for our corporate social responsibility program.• Monitored all social media platforms for potential brand opportunities and threats.

Worked alongside 12 team members to execute a full-length PR campaign where we facilitated researching, planning, implementing & evaluating.- Increased awareness of Goodwill San Diego's employment programs by 7%.- Our nine Instagram reels generated an increase in total engagement by 632%, with a total of 20,000 views.- Among our six static Instagram posts, we saw an increase in total engagement by 451%, with a total of 14,800 potential impressions.- Through our social media campaign, we raised the average reach on each Instagram post to 1,073 users and increased the average engagement rates to 4%.- Through our media pitching efforts, we secured coverage with KPBS and Coast News. The placement with KPBS secured 58,100 listeners on March 26 and 126,900 listeners on March 29. The Coast News Group coverage tapped into unreached groups in North County of about 100,000 readers.