Associate Director, Marketing & Influencer Strategy
Current- Responsible for the development and execution of integrated marketing strategies for major house authors like Nora Roberts and other bestselling titles across the SMP, Essentials, and Griffin lists, as well as leading.
- Leads the implementation of SMPG's Influencer Marketing Strategy, including developing an influencer outreach platform/database and reviewing new trends and opportunities.
- Help to create and manage (write, secure content, measure ROI) a romance focused newsletter that goes to over 130K readers.
- Oversee and develop content for the SMP Romance social media channels.