Marissa Spinello Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

- Creative content lead for product launches.- Marketing lead for product messaging, campaigns, and rollout strategies.- Manager of sales enablement, customer success, and support resources.- Manage internal alignment and training for go-to-market plans.- Gather and analyze feedback from customers to direct messaging and future product features..

Toronto, Ontario, Canada

• Worked in partnership with 5+ corporate partners to define marketing strategy for launch campaigns which included emails and in-app notifications
• Worked closely with 4+ cross-functional teams including sales, product and executive teams regularly monitor corporate partner accounts and campaign progress
• Managed corporate communications to deliver important updates to internal and external stakeholders
• Created compelling content that delivered product value benefit and feature messaging
• Provided communication and content strategy to communicate with 10,000+ users across different points along the user journey
• Managed the setup of a system of marketing automation and nurture flows

Toronto, Ontario, Canada

• Managed customer marketing campaigns and content strategy to target 600,000+ users
• Worked closely with 5+ internal and external cross-functional teams including customer success, product and executive teams to translate SaaS value benefits and features into compelling engagement content and campaign.
• Worked in partnership with 5+ new accounts to define campaign objectives and provide recommendations on creative content
• Managed a team of 5+ content managers to provide creative briefs to support campaign objectives and KPI’s
• Monitored effectiveness of integrated digital marketing campaigns and provided 5+ monthly reports on optimization, engagement and advocacy
• Lead projects cross-functionally with 4+ internal departments, including executive leadership

Toronto, Canada Area

• Managed portfolio of 20+ WE Charity partners, each with a specialized brand and strategic marketing campaign
• Monitored effectiveness of integrated digital marketing campaigns and provided 20+ monthly reports on optimization, engagement and conversion
• Managed product launch plan for gated learning hub to convert 50,000+ users across the U.S.
• Planned marketing strategy for product launch and post launch which included 15+ emails, 5+ paid media ads and 7+ social media posts
• Provided communication and content strategy to communicate with 50,000+ users across different points along the user journey
• Performed pre-launch market, customer and competitive research to understand user trends and industry best practices

Toronto, Canada Area

• Lead B2B digital marketing strategy for 7 brands including email marketing, social media content and marketing landing page development
• Won 5 major accounts (totaling $3M+ revenue) with brand creative and sales pitches
• Managed product marketing strategy for 3-30-300 app, leading content and marketing campaigns to acquire 5 major accounts ($3M in revenue)
• Planned B2B marketing strategy for product launch and post launch to communicate with 10+ prospective partners and 2,000+ sales qualified leads
• Performed pre-launch market, customer and competitive research to understand user trends and industry best practices
• Monitored effectiveness of digital marketing tactics and provided 4 monthly reports on optimization, conversion rates and sales generated

Toronto, Canada Area

• Managed the Avison Young brand through graphic design and copywriting of creative content and integrated marketing campaign development delivered to 30+ offices throughout Canada and the U.S.
• Worked cross-functionally with global marketing team to build 30+ landing pages, optimize website for SEO and user experience
• Launched 3 social media channels maintaining a strong brand voice, increased engagement by 20% quarter-to-quarter
• Managed 100+ B2B email marketing campaigns that were delivered to over 12,000 marketing leads using Constant Contact and Mailchimp
• Monitored the effectiveness of 100+ email marketing campaigns by leveraging analytics to optimize performance, increase conversion rates and drive sales
• Project managed company brand refresh working cross-functionally with external vendors, executive leadership and sales leaders to deliver new brand guidelines and 50+ templates for internal use

Certificate Program, Social Media Marketing

Proficiency in the development of effective social media strategy that engages audiences, and analytic techniques to track and develop.

Marketing Management

Summary: Learned how to analyze and interpret consumer market trends and behaviours to develop strategic marketing and promotional plans.