Marissa Sweazy Klaassen

Marissa Sweazy Klaassen Email and Phone Number

Vice President Marketing, Quanterix // Communications & Marketing Executive // Ex. Teladoc Health, Weber Shandwick @ Quanterix
Marissa Sweazy Klaassen's Location
Greater Boston, United States, United States
Marissa Sweazy Klaassen's Contact Details
About Marissa Sweazy Klaassen

With nearly 20 years of experience in cross-functional communication and marketing strategy (both at large agencies and in-house roles), I am a seasoned executive with expertise in healthcare, biotech, consumer, technology, and higher education. My background in C-suite thought leadership, crisis communications management, and executing end-to-end product and solution campaigns for both B2B and B2C audiences has enabled numerous companies to achieve their business objectives and enhance their brand reputation.At Teladoc Health, I oversee external communications (public relations) and corporate social media, leading the planning and execution of our communication strategy designed to reach clients (12,000+), investors (Fortune 1000), and members (90M+). I'm a passionate team leader committed to fostering thoughtful and effective communications and marketing professionals.I have extensive knowledge in multi-channel marketing and content distribution including digital strategy, lead generation, technology and innovation (including AI), influencer programs, and social media strategy and execution, helping businesses and executives engage key audiences and customers effectively in both B2B and B2C environments.

Marissa Sweazy Klaassen's Current Company Details
Quanterix

Quanterix

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Vice President Marketing, Quanterix // Communications & Marketing Executive // Ex. Teladoc Health, Weber Shandwick
Marissa Sweazy Klaassen Work Experience Details
  • Quanterix
    Vice President Marketing
    Quanterix Sep 2024 - Present
    Billerica, Massachusetts, Us
  • Teladoc Health
    Vice President, Public Relations
    Teladoc Health Mar 2023 - Oct 2024
    Purchase, Ny, Us
  • Teladoc Health
    Senior Director, Public Relations
    Teladoc Health Sep 2021 - Mar 2023
    Purchase, Ny, Us
    In my role, I lead our external communications strategy and execution, including public relations activities, corporate social media management, and thought leadership initiatives. Utilizing a campaign-based framework and an "always-on" integrated media approach, I drive corporate and consumer news, C-suite engagements (media and speaking), B2B2C storytelling, and social media engagement.
  • Quanterix
    Vp, Communications
    Quanterix Sep 2019 - Sep 2021
    Billerica, Massachusetts, Us
    Reporting directly to the CEO, I lead the strategy and implementation of executive communications for both internal and external global audiences. I oversee the marketing and communications team, collaborating with cross-functional teams to develop and execute a comprehensive multi-million-dollar marketing plan. This includes advertising, public relations, lead generation, email marketing, social media, tradeshows, and sales enablement tools. I shape the messaging and market positioning for our brand and technology narrative and lead agency partnerships with marketing and PR initiatives. I create a value-added storytelling approach, incorporating customer testimonials and revitalizing social media with high-impact content such as videos, images, podcasts, and other creative outlets.
  • Weber Shandwick
    Senior Vice President, Integrated Marketing Strategy
    Weber Shandwick Oct 2017 - Aug 2019
    New York, Ny, Us
    Overseeing marketing mix offering involving content, public relations, digital, demand generation and advertising (traditional and digital). Pursuing business development opportunities across the globe leading to wins across B2B, consumer and tech brands and procured multi-million dollar contracts with third-party vendors across disciplines for the benefit of clients and internal use.
  • Weber Shandwick
    Vice President, Digital & Content Distribution
    Weber Shandwick Jul 2014 - Oct 2017
    New York, Ny, Us
    Managed Weber Shandwick's GoLive content and distribution team. Experienced public relations practitioner, marketer and social/digital media professional. Created and distributed content with regional, national and global brands as part of integrated marketing campaigns for product launches, brand awareness and crisis management events.
  • Weber Shandwick
    Director, Digital
    Weber Shandwick Jul 2012 - Jul 2014
    New York, Ny, Us
    Serve as paid distribution lead for Boston WS office as well as social and digital director for a variety of consumer clients. Activities include overseeing community management, paid syndication programs and overall social and digital strategy as it applies to campaigns.
  • Aigner/Prensky Marketing Group
    Director Of Digital/Social Media
    Aigner/Prensky Marketing Group Jun 2010 - Jun 2012
    Allston, Ma, Us
    Serving as Digital and Social Media Director for the agency, overseeing interactive activities on behalf of clients and day-to-day social media work for clients in the retail, real estate, hospitality and health care industries. Specializing in consumer communications for small to medium sized brands.
  • Aigner/Prensky Marketing Group
    Senior Account Executive
    Aigner/Prensky Marketing Group Jun 2007 - Jun 2010
    Allston, Ma, Us
  • Aigner/Prensky Marketing Group
    Account Executive
    Aigner/Prensky Marketing Group Jun 2005 - Jun 2007
    Allston, Ma, Us

Marissa Sweazy Klaassen Skills

Social Media Marketing Facebook Public Relations Social Media Blogging Marketing Event Planning Social Media Measurement Strategic Communications Content Strategy Media Relations Social Networking Marketing Communications Digital Marketing Youtube Strategy Facebook Marketing Twitter Community Management Entrepreneurship Social Media Strategist Publicity New Media Contract Negotiation Web Design Media Kit Development Facebook Fan Page Creation Html Fundraising Copywriting Facebook Api Custom Facebook Pages Linkedin Consumer Media Relations Nonprofits Digital Media Vendors Added Value Negotiation Vendor Liasion Blogger Relations Live Action Press Releases Integrated Marketing Advertising Digital Strategy Crisis Communications Online Advertising Marketing Strategy

Marissa Sweazy Klaassen Education Details

  • Bradley University
    Bradley University
    Communications
  • Bradley University
    Bradley University
    General

Frequently Asked Questions about Marissa Sweazy Klaassen

What company does Marissa Sweazy Klaassen work for?

Marissa Sweazy Klaassen works for Quanterix

What is Marissa Sweazy Klaassen's role at the current company?

Marissa Sweazy Klaassen's current role is Vice President Marketing, Quanterix // Communications & Marketing Executive // Ex. Teladoc Health, Weber Shandwick.

What is Marissa Sweazy Klaassen's email address?

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What is Marissa Sweazy Klaassen's direct phone number?

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What schools did Marissa Sweazy Klaassen attend?

Marissa Sweazy Klaassen attended Bradley University, Bradley University.

What are some of Marissa Sweazy Klaassen's interests?

Marissa Sweazy Klaassen has interest in Science And Technology, Children, Arts And Culture, Health.

What skills is Marissa Sweazy Klaassen known for?

Marissa Sweazy Klaassen has skills like Social Media Marketing, Facebook, Public Relations, Social Media, Blogging, Marketing, Event Planning, Social Media Measurement, Strategic Communications, Content Strategy, Media Relations, Social Networking.

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