Marissa Locher Email & Phone Number

Responsible for developing and executing email and SMS marketing strategies that support business updates, announcements, marketing campaigns, and sales activities. This role involves creating and optimizing lead nurturing workflows, coordinating CRM activation, managing lists, and employing growth strategies to build opt-in databases. The Email Marketing Manager will also collaborate with cross-functional teams, oversee content and design elements, and focus on reporting and performance metrics.Responsibilities:-Collaborate with cross-functional teams to sell and implement email & SMS programs.-Create and optimize lead nurturing workflows to convert leads into customers.-Coordinate CRM activation, accurate list creation, and list management.-Employ growth strategies to build opt-in databases across various audience segments.Research and manage the selection of email marketing & SMS platforms (e.g., Klaviyo, MailChimp, etc.).-Train team members on necessary platform functionality.Content & Design:-Work with the creative team to craft compelling email and SMS copy.-Manage and update templates, optimizing based on best practices and performance data.-Create testing scenarios for key components, including subject lines, design, CTA, and landing pages.-Collaborate with client services to develop email marketing and SMS content calendars that align with other marketing campaigns & the strategic goals.-Develop email marketing & SMS production calendars, ensuring time for QA & proofing.Reporting & Performance:-Collaborate with analytics to develop email and SMS reporting templates for clients.-Work with the development team to ensure tight integration with websites and other platforms to maximize data collection, tracking and segmentation opportunities.-Monitor and increase email and SMS deliverability.-Monitor all key performance indicators (KPIs) and employ best practices.-Draft case studies to showcase successful email marketing and SMS campaigns.

Charleston, South Carolina Metropolitan Area

• Trains and manages a team of Project Managers• Conduct 1:1 Meetings with direct reports – to provide feedback, advice, project updates and encouragement to team members• Hold weekly discussions with Sr Account Managers and Creative Directors about upcoming projects• Review and manage team traffic schedules for interactive projects• Facilitates and makes sure digital proposals are completed• Project Manages development service clients and many Brandon clients• Facilitates tasking on intercompany digital projects• Participates in all digital kick-offs by assisting in the timeline creation and budget allocation for each phase of the project• Workd closely with Project Managers on their timelines of website, email, development projects• Works with account managers to prepare estimates and timelines for all agency work.• Acts as the primary point of contact between the internal departments and the account manager, developing relationships with internal teams and working closely with them to understand their capabilities.• Works closely with all agency department staff to develop and execute strategic plans, projects, reports, correspondence, budgets, and timelines.• Proactively gathers the necessary information to plan and implement each client project and scheduling the job from start to finish including the assignment of who is handling what.• Communicates information via tasking and proper direction that is needed for each segment of the project.• Provides timely issuance of all documentation: proposals, project initiations, creative briefs, estimates, timelines, meeting summaries, and status and budget reports.• Manages time and financial resources to ensure client projects are on time and on budget.

• Acts as the primary point of contact between the internal departments and the account manager, developing relationships with internal teams and working closely with them to understand their capabilities.• Works closely with all agency department staff to develop and execute strategic plans, projects, reports, correspondence, budgets and timelines.• Has a thorough understanding of the planning, timelines, budgets, creative and production processes.• Proactively gathers the necessary information to plan and implement each client project and scheduling the job from start to finish including the assignment of who is handling what.• Provides timely issuance of all documentation: proposals, project initiations,creative briefs, estimates, timelines, meeting summaries, and status andbudget reports.• Manages time and financial resources to ensure client projects are on timeand on budget.• Maintains working knowledge of pertinent software and peripherals neededto complete work.• Proofreads copy, artwork, agency and printers’ proofs as requested; sees thatall work completes the standard agency approval process before beingreviewed by account managers and clients before being turned over tovendors/printers.• Trains and mentors Junior Project Managers.

Charleston, South Carolina Area

• Creates highly creative email campaigns that drive sales and engagement while maintaining the brand.• Creates and manages targeted lists, databases and email campaigns through systems such as Exact Target, MailChimp, Pardot, Marketo and others.• Analyzes and recommends improvements and testing opportunities for email engagement.• Analyzes, recommends and deploys automated email triggers and drip campaigns, and provide reporting on email automation performance.• Analyzes results for email campaign effectiveness and adjusts accordingly for improvements and optimization.• Tracks Key Performance Indicators (KPI) for email campaign effectiveness, using Omniture and Google Analytics.• Expert on email marketing trends, technologies and email deliverability as well as CAN-SPAM laws and GDPR.• Manages marketing budget for ROI.• Works in conjunction with an Interactive Designer or Art Director to create email campaigns and landing pages.• Prepares special projects and reports as directed by Position Supervisor, President and CEO.

Charleston, South Carolina Area

• Collaborated with marketing team to develop comprehensive content pieces, strategizing and managing social media, organic, and paid advertising content while maintaining a consistent brand message.• Coordinated multiple concurrent campaigns, creating and implementing strategies to effectively allocate a budget over two- and four-week periods and presenting those strategies to management as needed.• Spearheaded the use of digital scheduling tools used to automate posting across multiple webpages promoting organizational offerings, streamlining the procedure and significantly reducing process times.• Created marketing standards and processes for the organization, establishing a unified message across promotional material and ensuring cohesion with the sales team.• Strategized a direct mail initiative designed to highlight the full suite of organizational service offerings, reaching the top non-client-based districts in the area to drive new business development that resulted in significant opportunity in the sales pipeline.• Launched several programs for the company, including an internal newsletter for the organization and creating case studies on clients for use for by the sales team.

Charleston, South Carolina

• Directed marketing initiatives for several locations across the Southeast region, working closely with representatives from each location to identify key pressure points for individual operations.• Created and managed events for each office, including coordinating and promoting open houses, lunch and learn sessions, and outreach events to promote the service in the community.• Implemented a comprehensive management system that organized campaigns and projects including print and digital initiatives such as daily and weekly email blasts.• Provided administrative support to management regarding a variety of ad hoc projects, working closely in the development of marketing strategies and overall business development practices.

Menomonee Falls, Wisconsin

• Managed the email and home page initiatives for the Home category, ensuring a cohesive brand regarding style, color, message, and pricing for all products within the division.• Assumed responsibility as a liaison between executives and the divisional purchasing team, leading multiple projects and Home sales events throughout the year.• Maintained and monitored data regarding engagement and views with email campaigns, with initiatives contributing to sales growth week to date.• Developed marketing strategies for the business unit, coordinating digital and in-store initiatives concerning daily and seasonal promotions.

Menomonee Falls, Wisconsin

• Worked cross-functionally with multiple departments, including Women’s, Kid’s, Toys, Juniors, Jewelry, Accessories, and Home & Beauty to develop and execute digital advertising strategies.• Created and implemented content strategies that coordinated with the sales promotional calendar for the departments, emphasizing outreach initiatives during seasonal spikes in business.• Leveraged data-driven insights to identify target audiences for a variety of products, leading digital projects designed to reach potential customers through email and web advertising.• Effectively coordinated pricing and photography to coincide with product promotions, updating imagery and content as needed to remain in adherence with existing promotions.

Greater Milwaukee Area

• Collaborated with team members to effectively communicate with vendors, drafting purchase orders and identifying areas of needed improvement through a variety of data reports.• Worked closely with representatives from the Digital Merchandising team to create and implement strategies for displays of merchandise on department web pages.• Oversaw the training, management, and development of multiple new consultants and temporary employees throughout tenure, educating new employees on the best practices of the organization.

- Approached targeting customers directly, by bringing the human interaction back into the marketing strategy. - Integrated the products promotion into the consumers shopping environment, thus creating a more receptive response.- Developed and lead a team of five.- Created outstanding results for each and every brand including Beauty, Home, Food, Diet, and Care.