Marissa Childers's Location
Atlanta, Georgia, United States, United States
Marissa Childers's Contact Details
Marissa Childers work email
- Valid
Marissa Childers personal email
n/a
About Marissa Childers
In 2018, I graduated from Georgia Tech with a B.S. in Industrial Design. During my time at Tech, I won three awards in my field, participated in cross-functional projects, was an active leader in my community, and continued to foster my love of all things creative by means of freelance and contract projects.Post grad, I let my multi-skilled wings soar as I worked in and out of the design industry in parallel to pursuing a passion in coffee. I have run the gambit with different clients and can tell you stories about the good, the bad, and the ugly, and everything I learned in between. The biggest discovery I've had in working service while working with clients is: Coffee and Design aren't all that different. What I mean by this is two fold. I fell in love with working in coffee because of how human centric, empathetic, systematic, creative, and iterative it is. Shop operations have countless touchpoints, multiple ways to study people's actions, and the need to scrap together a quick problem-solving solution in order to communicate new information to guests (and if the first solution doesn't work, you try again). In both industries, there are always new avenues for discovery. New trends, processes, technology, and competitive markets arise frequently, and as the practitioner, one learns to be nimble and adjust to requests and pushback when one's expertise does not align with a customer or client's demands. Through each, I found I am a leader. I found I dive head first into things I care about, and ultimately I connect and constantly view my world in systems large and small. Coffee has given me countless opportunities through avenues like competition, mentorship, training, tasting professionally, allowing me to curate communities and programs, and paving the way for me to kickstart my own business. I am thankful to both coffee and design for making me into the multi-interested, multi-talented, multi-driven, hyphenated individual (read: professional) I have and will become.
Marissa Childers Work Experience Details
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Co-FounderTanbrown CoffeeAtlanta, Ga, Us -
Digital Marketing SpecialistHugo Tea Company Nov 2022 - PresentKansas City, Missouri, United StatesDIGITAL MARKETING+ collaborated with marketing lead on paid social ads and sale promotions + researched trends and market landscape to better market to audiences across coffee professional, casual coffee consumer, and lifestyle audiencesSOCIAL MEDIA+ strategized and executed weekly and monthly content calendars + work with creators to plan monthly giveaways and colaborative media+ worked with instagram and facebook while implementing new media like TikTok+ worked with marketing lead to create longer form content in Hugo Tea's brand voice+ assisted in campaign organization when brick and mortar closed + use project management software like asana, google sheets, and notion+ created individual content pieces using video, photo, and editingDESIGN+ created flyers and in person assets for tradeshows and events+ created small graphics to be used on instructional material+ started designs for t-shirtsSALES+ worked with local shops in the SE to promote Hugo Tea as a brand in shops -
Co-FounderTanbrown Coffee Jan 2022 - PresentAtlanta, Georgia, United StatesDESIGN+ lead UX and Graphic design for all assets including web, packaging, and promotional material+ interviewed for design feature in Sprudge, a national coffee publication+ used Adobe suite and figma to see projects from start to finish to create pixel perfect designs+ created the Tanbrown Coffee brand design language, logo, and visual identity systemMARKETING & WEB+ manages all social media accounts for the company+ grew social media via Instagram organically with over 1,200 followers in the first 6 months of business with at least an engagement increase of 35% each month. + strategize product launches and campaign rollouts in collaboration with co-founder+ built website using shopify, adobe suite, and some html+ observing average conversion rate of 4.5% with a return customer rate of 9.47% in the first 6 months of launch+ around 48.88% of the conversion has come direct, 37.10% from social media, 12.68% from search, and the rest from unknown sourcesPRODUCTION & MANAGEMENT+ lead roasting and production fulfillment+ ensures timely responses to customer questions and concerns+ tastes new coffees that arrive+ provides quality assurance+ coordinated 5 pop-ups and 7 brand partnerships within the first 3 months of business+ participated in 2 tradeshow activations and 2 panels on behalf of Tanbrown Coffee in the first 6 months of launchPRESS+ coffee featured at the Brewista booth during the Specialty Coffee Expo in April 2022 and during the National Restaurant Association Conference in May 2022+ coffee featured at the Hope & Sesame booth during Specialty Coffee Expo in April 2022 and during Chicago Coffee Fest June 2022+ coffee featured at the Rancilio booth during Chicago Coffee Fest June 2022+ featured in Eater ATL April 2022+ featured in Brewista's "7 Emerging Roasters to Watch" and "Marissa Childers and Ethan Darla of Tanbrown Coffee: Paving a New Path for Their Community"
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Digital Marketing SpecialistBonavita Brands Jun 2023 - Jul 2024Brea, California, United StatesDIGITAL MARKETING+ work with E-mail team to engage with B2B and D2C audiences on weekly e-mails+ on collaborative team that strategized and launch B2B wholesale website+ collaborated with marketing lead on paid social ads and promotions + researched trends and market landscape to better market to audiences across varying audiences+ worked with remote photo and video teams to implement vision and direct correct usage of productSOCIAL MEDIA+ strategized and executed weekly and monthly content calendars+ helped launch a collaborative creator program to boost UGC across channels+ worked with existing accounts like Instagram, Facebook, and Youtube while implementing new channels TikTok, LinkedIn, Pinterest, X+practiced copywriting and hashtag implementation+ grew accounts from ~1,000 engaged accounts to ~25k engaged accounts organically month to month (Instagram only)+ organized and facilitated merge of accounts and worked to ensure brand clarity across 3 brands+ use scheduling and analytic tools buffer and sprout social to monitor engagement and account health over time+ use project management software like asana, google sheets, and notion+ created individual content pieces using video, photo, and editingDESIGN+ created web banners for Bonavita and Brewista for general and holiday sales+ assisted in creating brand guide and new logo for Bonavita Brands+ created flyers and in person assets for tradeshows like New York Coffee Festival and the Specialty Coffee Expo+ worked with the SCA's guidelines to create branded design assets for tradeshows featured in Taipei, Copenhagen, Busan, and Chicago+ created long and short form video for tradeshows+ worked with international team to edit packaging and update manuals for new productTECHNICAL + assisted in answering product related questions regarding coffee brewing specifications and theory+ created some video guides for product use for customers and the customer service team -
Independent Design ProfessionalFreelance Apr 2017 - Jul 2024DESIGN+ range of design projects including UX for web and mobile, visual, marketing and layout+ created visual designs for presentations, logo designs, brand packages, and web mockups+ used design thinking and empathy to deliver comprehensive designs and strategiesMARKETING & WEB+ implemented social strategies like use of hootsuite, buffer, later, and other social media management tools for 2 small businesses+ created blog posts and text/small illustration content for brand development and engagement+ used hashtags and analytics to predict trends to boost engagement organically+ launched email campaigns via mailchimp and direct sites for 2 small businesses to boost traffic to their servicesPRODUCTION & MANAGEMENT+ worked with clients ranging from food business to law firm to create project based assets+ clearly communicated scope of design project with clients+ collaborated with clients across timezones
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General ManagerSpiller Park Coffee Jul 2021 - Apr 2022Atlanta, Georgia, United StatesMANAGEMENT+ lead team of 7, mediated problems and inter-team conflicts+ in charge of hiring and training employees in the shop functions and expectations+ responsible for scheduling, cash till, bank deposits, and invoice records+ mitigated customer complaints and provided top service to guests+ created organizational lists to facilitate flow and shared workload in the café setting+ ensured breaks were taken regularly and checked in with staff well-being+ facilitated staff meeting to discuss store updates, new product launches, and expectations for the shop+ bridged communication between upper management and staff+ had some responsibility for ordering and knowing what was in stock in the store+ implemented a push for new shelving and organization in the store setting+ attempted to make the work place a safe and inclusive environmentTRAINING+ trained staff and organized shop for efficiency, organization, and proper workflow+ implemented sensory development training during staff meetings and during shift+ taught base level sensory skills that would be transferrable to QC roles if the staff wished to pursue it+ shared news of opportunities like digital competitions, grants, and other coffee related educational development with staff
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BaristaBatdorf & Bronson Coffee Roasters / Dancing Goats Coffee Bars Jan 2019 - Jun 2021Greater Atlanta AreaSERVICE+ opened and closed the store with shift lead and manager on duty+ in charge of facilitating customer interactions and providing quality service+ learned the point of sale and handled cash till + helped facilitate a positive, passionate, and coffee focused work environment+ work under high volume environment with a small team+ communicated with team to ensure smooth function+ learned retail product details including coffee regions and processing to share more with the customerTECHNICAL+ worked in a shop that took over 400 orders per day+ prepared for volume and fast paced communication+ prepped drinks at correct temperature and composition in a timely manner+ cut drink time down to 30 seconds in a specialty shop environment+ when high volume days arose, learned how to pace the line for the baristas and the customersTRAINING+ received high marks in barista one certification+ servsafe food handler certification+ received continuing education about the specialty coffee industry+ learned basic machine and grinder maintenance and troubleshooting -
Design ApprenticeSpark Corps Apr 2019 - Jun 2020Atlanta, GeorgiaDESIGN+ assisted in design thinking workshops hosted at universities and client offices+ used UX and design thinking principles to overhaul client websites+ created illustrated and designed assets using the adobe suite to support internal and external projectsMARKETING+ managed site updates, blog posts, social media pushes, and community engagement+ in charge of squarespace site, facebook, instagram, and twitter+ used tools like hootsuite and buffer to schedule social media pushes+ consistently upheld social media schedule for 2 different sub-brands of the organization+ pitched project idea to local non-profit and was able to be hosted in a book store for a community activation and collaborationMANAGEMENT+ managed non-profit exhibition project “What Is Your Story?” A live interactive art installation that used old books as a medium for participants to anonymously write about their life+ independently sourced over 2,000 books for the installation+ engaged and connected with community to host art installations in three different cities+ hosted a digital "What Is Your Story?" event with over 30 participants, assisted in planning run of show, setting up eventbrite, and pushing social media for event -
Contract Service DesignerSupply.Com Sep 2018 - Jan 2019Worked on a cross-functional team to implement service design strategies to influence the plumbing industry, technician workflow, and how the product is delivered to the end user.
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Graphic Design And Marketing AssistantGeorgia Institute Of Technology Sep 2016 - May 2018Student CenterCreates Graphic Layouts and content in both Web and Print for Georgia Tech Events sponsored by the Georgia Tech Student Center. -
User Experience And Service Design InternNcr Corporation May 2017 - Aug 2017Greater Atlanta AreaInnovated and created a platform to enhance B2B sales by implementing accessible design thinking and journey mapping techniques in the NCR Global Sales department. -
Retail Sales AssociateWestside Modern Dec 2015 - Dec 2016Assists with graphic layouts of the website by photographing products, editing them using Photoshop, and uploading them to Squarespace. Also assists with fixing up some of the furniture in the store and engaging with customers.
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Creative InternBlooming Twig Feb 2016 - May 2016Using creativity through design, assists with various projects as well as virtually interacts with fellow employees via Basecamp. Interns are passionate, positive, exhibit hard work, and really care about "books that matter". As is the company's tagline. -
Summer Camp CounselorHolt International Adoption Agency Jun 2015 - Aug 2015VariousHelped foster a sense of identity in fellow adopted children by leading discussions, creating a welcoming environment, and engaging with the campers. Traveled among side 19 other staff members and was able to communicate well in a team, performing conflict management.
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Sales AssociateAmerican Girl May 2014 - Aug 2014Alpharetta, GaServed customers to sure their experience is great. Knew the product well in order to inform customers with questions and continued to maintain an act of service.
Marissa Childers Skills
Adobe Creative Suite
Microsoft Office
Conversational Spanish
Basic Korean
Photoshop
Public Speaking
Indesign
Illustrator
Leadership
Powerpoint
Research
Teamwork
Microsoft Word
Editing
Social Media
Graphic Design
Adobe Photoshop
Marissa Childers Education Details
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Industrial And Product Design
Frequently Asked Questions about Marissa Childers
What company does Marissa Childers work for?
Marissa Childers works for Tanbrown Coffee
What is Marissa Childers's role at the current company?
Marissa Childers's current role is Co-Founder.
What is Marissa Childers's email address?
Marissa Childers's email address is ch****@****ech.edu
What schools did Marissa Childers attend?
Marissa Childers attended Georgia Institute Of Technology.
What are some of Marissa Childers's interests?
Marissa Childers has interest in Graphic Design, Dance, Foreign Languages.
What skills is Marissa Childers known for?
Marissa Childers has skills like Adobe Creative Suite, Microsoft Office, Conversational Spanish, Basic Korean, Photoshop, Public Speaking, Indesign, Illustrator, Leadership, Powerpoint, Research, Teamwork.
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