Marit Veenstra Email and Phone Number
With a BSc in Nutrition & Dietetics and an MSc in Health Food Innovation Management, I am passionate about making healthy, sustainable choices the norm. My mission is to bridge the gap between scientific insights and consumer needs, combat misinformation, and promote a transparent, consumer-centric food industry.In my work, I’m not just envisioning a healthier, more sustainable future—I’m making it a reality. By combining nutritional expertise with strategic brand innovation, I develop brands & products that break the barriers between people and better nutrition, making healthy and sustainable choices accessible and relevant to today’s demanding consumers. My focus is on elevating brands across diverse food and supplement categories, from plant-based alternatives to mental well-being and dietary supplements, transforming innovative ideas into market-leading successes.Experience:* Collaborated with 50+ food & supplement brands across 20 countries* Part of advisory boards for the Plant-Based Foods Institute and the Freedom Food AllianceExpertise:* Nutrition & Health Trends* Consumer Insights* Purpose-Driven Brand Positioning & Strategy* Nutrition-Led Innovation & Concept Development* Storytelling & Health Benefit CommunicationLet's shape the future of nutrition & health, where purpose drives every decision and health and sustainability lead the way.
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Freelance Brand Strategist And Project ManagerHmt - Healthy Marketing TeamMadrid, Es -
Founder | Nutrition-Driven Brand & Innovation StrategistMade With Purpose. Dec 2020 - PresentStrengthening Your Nutrition & Health Brand to Lead the Way At Made with Purpose, we’re not just imagining a healthier, more sustainable future—we’re making it a reality. Our mission is to bridge the gap between consumers and superior nutrition by blending nutritional expertise with consumer insights and strategic brand innovation. We elevate brands in the nutrition and health market by creating innovative, nutritious products that make healthy and sustainable choices more accessible and relevant to today’s demanding consumers. From identifying and understanding your target consumer to crafting innovative, nutritious product concepts, we transform your vision into a standout brand and market-leading concept. Let's shape the future of nutrition & health, where purpose drives every decision and health and sustainability lead the way. How I can help:NUTRITION & HEALTH TRENDS, CONSUMER INSIGHTSPURPOSE-DRIVEN BRAND/PRODUCT POSITIONING & STRATEGYNUTRITION-LED INNOVATION STRATEGY & CONCEPT DEVELOPMENT STORYTELLING & BENEFIT COMMUNICATION ON PACK www.foodmadewithpurpose.com -
Advisory Board Of Pbfa And Pbfi International ProgramsPlant Based Foods Association Apr 2024 - PresentVerenigde StatenAdvisory Board of PBFA and PBFI International Programs. The Plant Based Foods Institute is a non-profit organization focused on identifying and implementing strategies to help businesses drive a shift to a plant-based food system. The Institute believes that businesses are key drivers of food system transformation. Plant Based Foods Institute is a sister organization to the Plant Based Foods Association. (https://pbfinstitute.org) -
Ambassador - Foodtech 500Forward Fooding Oct 2024 - PresentThe FoodTech 500 Ambassador Program is a collaboratory of leading FoodTech innovators, including entrepreneurs, investors, and journalists, each bringing their unique insights to spotlight the Agri/ FoodTech industry's rising stars. -
AdvisorThe Freedom Food Alliance May 2024 - PresentAt The Freedom Food Alliance, we're dedicated to combatting misinformation in the industry and empowering individuals with the best science and expert alliances to drive meaningful societal change. -
Freelance Brand Strategist & Project ManagerThe Hmt Ab Jan 2021 - Present• Working with international and local companies (FMCG, SME’s and start-ups) with a focus on food, health and sustainability• Brand positioning, Brand Strategy, Brand Innovation, Innovation Strategy, Concept Development • Market Research, Consumer Research, Trend Analysis• Marketing Activities, Marketing Plan, Brand Activation Strategies, Social Media Content, Webinar, Conferences -
Insight ConsultantThe Hmt Ab Jul 2020 - Jan 2021Netherlands -
Graduate Research Intern & Insight ConsultantThe Hmt Ab Jan 2020 - Jul 2020Malmo, SwedenMaster thesis about food choice motives in relation to frozen ready-to-eat meals. -
Co-FounderAboutfood_Ma Jul 2019 - 2022Food blog with the aim to inspire and motivate our followers to live a healthier life. We do this by providing them healthy, tasty and cheap recipes, tips and tricks! On our website, you can also find blogs about trending topics related to food, sport and lifestyle. Our goal is to translate and transform scientific evidence into interesting and easy readable blogs.www.aboutfood-ma.comwww.instagram.com/aboutfood_ma/?hl=nl -
Thrifty BitesUniversiteit Maastricht Oct 2019 - Dec 2019Venlo, Limburg, NederlandDuring the New Venture Creation course, I developed the products of 'Thrifty Bites' together with fellow students. Thrifty Bites are convenient snacks, including crackers, cookies and muffins, made of orange peel and pulp. Our main objective was to fight food waste by using products that would otherwise be thrown away, such as orange peel and pulp from juice machines and industries.With Thrifty Bites, we won the New Venture Creation competition, where we presented our project to potential investors. Curious? Please take a look at our website: www.infothriftybites.wixsite.com/website -
Internship Merchandising & Sourcing - Meal SolutionsAhold Delhaize Feb 2018 - Sep 2018ZaandamProduct management & product development internship containing the following key responsibilities:- Coordinating product development processes - Planning and organising the entire process, in line with critical commercial priorities- Setting up product tests to monitor the quality of the products- Guiding and managing suppliers in the development process of new & existing products. -
Bachelor ThesisKoopmans Meel Sep 2017 - Feb 2018Leeuwarden En Omgeving, NederlandResearch about the health aspects, functionality and application of wheat bran, by conducting literature research, market research & consumer research.
Marit Veenstra Education Details
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Health Food Innovation Management -
Dietetics/Dietitian -
Drachtster LyceumCultuur En Maatschappij
Frequently Asked Questions about Marit Veenstra
What company does Marit Veenstra work for?
Marit Veenstra works for Hmt - Healthy Marketing Team
What is Marit Veenstra's role at the current company?
Marit Veenstra's current role is Freelance Brand Strategist and Project Manager.
What schools did Marit Veenstra attend?
Marit Veenstra attended Maastricht University, Hanzehogeschool Groningen, Drachtster Lyceum.
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