Marit Veenstra

Marit Veenstra Email and Phone Number

Freelance Brand Strategist and Project Manager @ HMT - Healthy Marketing Team
Madrid, ES
Marit Veenstra's Location
Madrid, Community of Madrid, Spain, Spain
About Marit Veenstra

With a BSc in Nutrition & Dietetics and an MSc in Health Food Innovation Management, I am passionate about making healthy, sustainable choices the norm. My mission is to bridge the gap between scientific insights and consumer needs, combat misinformation, and promote a transparent, consumer-centric food industry.In my work, I’m not just envisioning a healthier, more sustainable future—I’m making it a reality. By combining nutritional expertise with strategic brand innovation, I develop brands & products that break the barriers between people and better nutrition, making healthy and sustainable choices accessible and relevant to today’s demanding consumers. My focus is on elevating brands across diverse food and supplement categories, from plant-based alternatives to mental well-being and dietary supplements, transforming innovative ideas into market-leading successes.Experience:* Collaborated with 50+ food & supplement brands across 20 countries* Part of advisory boards for the Plant-Based Foods Institute and the Freedom Food AllianceExpertise:* Nutrition & Health Trends* Consumer Insights* Purpose-Driven Brand Positioning & Strategy* Nutrition-Led Innovation & Concept Development* Storytelling & Health Benefit CommunicationLet's shape the future of nutrition & health, where purpose drives every decision and health and sustainability lead the way. ​

Marit Veenstra's Current Company Details
HMT - Healthy Marketing Team

Hmt - Healthy Marketing Team

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Freelance Brand Strategist and Project Manager
Madrid, ES
Marit Veenstra Work Experience Details
  • Hmt - Healthy Marketing Team
    Freelance Brand Strategist And Project Manager
    Hmt - Healthy Marketing Team
    Madrid, Es
  • Made With Purpose.
    Founder | Nutrition-Driven Brand & Innovation Strategist
    Made With Purpose. Dec 2020 - Present
    Strengthening Your Nutrition & Health Brand to Lead the Way At Made with Purpose, we’re not just imagining a healthier, more sustainable future—we’re making it a reality. Our mission is to bridge the gap between consumers and superior nutrition by blending nutritional expertise with consumer insights and strategic brand innovation. We elevate brands in the nutrition and health market by creating innovative, nutritious products that make healthy and sustainable choices more accessible and relevant to today’s demanding consumers. From identifying and understanding your target consumer to crafting innovative, nutritious product concepts, we transform your vision into a standout brand and market-leading concept. Let's shape the future of nutrition & health, where purpose drives every decision and health and sustainability lead the way. ​How I can help:NUTRITION & HEALTH TRENDS, CONSUMER INSIGHTS​PURPOSE-DRIVEN BRAND/PRODUCT POSITIONING & STRATEGYNUTRITION-LED INNOVATION STRATEGY & CONCEPT DEVELOPMENT STORYTELLING & BENEFIT COMMUNICATION ON PACK www.foodmadewithpurpose.com
  • Plant Based Foods Association
    Advisory Board Of Pbfa And Pbfi International Programs
    Plant Based Foods Association Apr 2024 - Present
    Verenigde Staten
    Advisory Board of PBFA and PBFI International Programs. The Plant Based Foods Institute is a non-profit organization focused on identifying and implementing strategies to help businesses drive a shift to a plant-based food system. The Institute believes that businesses are key drivers of food system transformation. Plant Based Foods Institute is a sister organization to the Plant Based Foods Association. (https://pbfinstitute.org)
  • Forward Fooding
    Ambassador - Foodtech 500
    Forward Fooding Oct 2024 - Present
    The FoodTech 500 Ambassador Program is a collaboratory of leading FoodTech innovators, including entrepreneurs, investors, and journalists, each bringing their unique insights to spotlight the Agri/ FoodTech industry's rising stars.
  • The Freedom Food Alliance
    Advisor
    The Freedom Food Alliance May 2024 - Present
    At The Freedom Food Alliance, we're dedicated to combatting misinformation in the industry and empowering individuals with the best science and expert alliances to drive meaningful societal change.
  • The Hmt Ab
    Freelance Brand Strategist & Project Manager
    The Hmt Ab Jan 2021 - Present
    • Working with international and local companies (FMCG, SME’s and start-ups) with a focus on food, health and sustainability• Brand positioning, Brand Strategy, Brand Innovation, Innovation Strategy, Concept Development • Market Research, Consumer Research, Trend Analysis• Marketing Activities, Marketing Plan, Brand Activation Strategies, Social Media Content, Webinar, Conferences
  • The Hmt Ab
    Insight Consultant
    The Hmt Ab Jul 2020 - Jan 2021
    Netherlands
  • The Hmt Ab
    Graduate Research Intern & Insight Consultant
    The Hmt Ab Jan 2020 - Jul 2020
    Malmo, Sweden
    Master thesis about food choice motives in relation to frozen ready-to-eat meals.
  • Aboutfood_Ma
    Co-Founder
    Aboutfood_Ma Jul 2019 - 2022
    Food blog with the aim to inspire and motivate our followers to live a healthier life. We do this by providing them healthy, tasty and cheap recipes, tips and tricks! On our website, you can also find blogs about trending topics related to food, sport and lifestyle. Our goal is to translate and transform scientific evidence into interesting and easy readable blogs.www.aboutfood-ma.comwww.instagram.com/aboutfood_ma/?hl=nl
  • Universiteit Maastricht
    Thrifty Bites
    Universiteit Maastricht Oct 2019 - Dec 2019
    Venlo, Limburg, Nederland
    During the New Venture Creation course, I developed the products of 'Thrifty Bites' together with fellow students. Thrifty Bites are convenient snacks, including crackers, cookies and muffins, made of orange peel and pulp. Our main objective was to fight food waste by using products that would otherwise be thrown away, such as orange peel and pulp from juice machines and industries.With Thrifty Bites, we won the New Venture Creation competition, where we presented our project to potential investors. Curious? Please take a look at our website: www.infothriftybites.wixsite.com/website
  • Ahold Delhaize
    Internship Merchandising & Sourcing - Meal Solutions
    Ahold Delhaize Feb 2018 - Sep 2018
    Zaandam
    Product management & product development internship containing the following key responsibilities:- Coordinating product development processes - Planning and organising the entire process, in line with critical commercial priorities- Setting up product tests to monitor the quality of the products- Guiding and managing suppliers in the development process of new & existing products.
  • Koopmans Meel
    Bachelor Thesis
    Koopmans Meel Sep 2017 - Feb 2018
    Leeuwarden En Omgeving, Nederland
    Research about the health aspects, functionality and application of wheat bran, by conducting literature research, market research & consumer research.

Marit Veenstra Education Details

Frequently Asked Questions about Marit Veenstra

What company does Marit Veenstra work for?

Marit Veenstra works for Hmt - Healthy Marketing Team

What is Marit Veenstra's role at the current company?

Marit Veenstra's current role is Freelance Brand Strategist and Project Manager.

What schools did Marit Veenstra attend?

Marit Veenstra attended Maastricht University, Hanzehogeschool Groningen, Drachtster Lyceum.

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