Maritza Alfonzo Email & Phone Number

- Responsible for web and social media content development with an emphasis on executing a compelling content strategy to grow and engage audiences.- Conceptualize and create innovative visual assets for digital including, banners, emails, social media and graphics- Perform video editing functions.- Design and deliver wireframes/mockups for development.- Design concepts including UI/UX techniques. - Work closely with writers, designers, and programmers to coordinate project deployment.

Phoenix, Arizona Area

- Managed image editing and retouching by designing private labels and product merchandising.- Submitted design ideas to generate new sales and grow the existing customer base.- Generated digital image files using advanced design software for digital and traditional printing.- Created weekly email marketing. Maintaining “Brand Integrity” by monitoring the consistency and high-quality output using product focused and dynamically linked copy with appropriate image creation and placement.- Generated and created UPC labels for diverse products.

Caracas Area, Venezuela

- Designed, implemented, and monitored internal agency programs.- Developed, managed and executed nationwide digital and print campaigns, including social media.- Supported creative strategy. Made recommendations to the corporate team related to customers’ marketing, image, and social responsibility.- Communicated with customers.- Modified existing files to fit the company’s templates and verified the final art.- Completed redesign of private label products for Farmatodo (Venezuela and Colombia) following strict brand guidelines.

Caracas Area, Venezuela

- Participated in the bidding process and won a large account (brewery company based in El Salvador), resulting in increased sales and brand recognition.- Developed numerous marketing materials, including logos, brochures, newsletters, infographics, presentations, and ads.- Participated in the marketing redesign of Santa Barbara Airlines.- Earned three awards and featured in the Annual Festival “El Ojo de Iberoamerica”.