Our interactive marketing agency specializes in social media marketing, grassroots marketing, and community outreach, with more than 20 years of experience working for top brands such as McDonald's, Univision, Chevrolet, and Grocery Outlet. We manage multiple social media accounts across Northern and Southern California and Washington. As advocates for women, minority, and small business owners in California, we also serve as instructors for Canterbury Business Center and NEW (New Economics for Women). Our team is based in Ventura County and we enjoy jogging, cooking, relishing in delicious foods, and watching baseball games.

Key team member for Los Angeles market entry, opening 18 stores in Southern California. Forged partnerships with community influencers, elected officials and organizations that resulted in increased local awareness and positive community perception of our stores. Connected Operators to local community groups and organized meetings to introduce our brand and build long-term relationships to drive traffic and build sales. Coach and support Operators in local store marketing efforts (community outreach, print placement, event sponsorship and social media) to ensure achievement of sales and customer count targets. Develop local store marketing programs - school and church fundraising programs, customer appreciation events, and community sponsorships that create excitement and drive trial and loyalty to our stores. Develop re-grand opening plans for all Los Angeles transition stores to introduce Operator to the community and increase customer count and sales performance. Monitor and report results of marketing/promotional programs executed at store level - sales, customer count, coupon redemption, average ring.

Promoted to Sr. Account Manager directing the Bakersfield and Palm Springs Local Marketing Associations (LMA) and managing 6 Northern California markets. Lead on all Hispanic efforts for West Region. Duties include: Build and maintain relationships with working teams in Strategic Development, Product and Media Planning and Regional Marketing. Act as liaison within the agency to execute deliverable of client projects. Manage budget plans and allocation by segment. Create media plans with TV, Radio, Digital and Social Media components (both General Market and Hispanic media). Develop monthly presentation materials,

Responsible for managing the day to day business and marketing functions of 12 Chevrolet Local Marketing Associations (LMA) - Palm Springs, San Diego, Bakersfield, Fresno, Monterey-Salinas, Sacramento, Stockton, San Francisco, Chico, Hawaii, Anchorage and Fairbanks.

Managed integrated marketing campaigns for Unilever brands (Caress, ThermaSilk, Dove, and Finesse). Developed Unilever “Secretos de Belleza/ Beauty Secrets” consumer events tour in seven key U.S. Hispanic markets. Fostered partnerships with Telemundo Television Network, Univision Radio, Univision Online, and Latina Magazine. Oversaw all elements of tour including local radio and television promotions, public relations, online sweepstakes, event staffing and training, and street teams. Wrote event recaps for client after each event.

Managed artist relations, CD/DVD production and marketing campaigns for Univision Records; a subsidiary of Univision Music Group and Univision Communications. Developed national marketing plans for two key projects per month including online, retail, public relations, and media buy recommendations per market. Managed marketing budgets to include album production costs, video and photo shoots, publicity, advertising, and promotional expenditures. Oversaw artist tour schedule, coordinated bookings and appearances with management and venues, and provided tour marketing materials.

Key member of the agency’s most prestigious national account; handling all Corporate Public Relations and Marketing Communications to the U.S. Hispanic Market for McDonald’s Corporation.McDonald’s The Best of Latin Music – Created national communications plan to achieve McDonald’s marketing and publicity objectives for The Best of Latin Music in-store promotion in U.S. restaurants. Worked with McDonald’s marketing team to create in-store POP, national sweepstakes and CD sampler. Staged national press conference with key Hispanic and General Market media outlets in Hollywood, CA. Wrote and edited communications materials including press releases, fact sheets, biographies, public service announcements and executive remarks. Oversaw publicity efforts for television, print and radio promotions in key Hispanic markets. Provided media training for executives, franchisees and celebrities during interviews and speaking engagements.