Maritza Disciullo Email & Phone Number

• Experienced MARKETING RESEARCH & CONSUMER INSIGHTS leader ready for consulting gigs—short or long-term. Proven track record in both quantitative and qualitative research, driving customer-centric business growth..
• Supported clients in both quantitative and qualitative research, driving customer-centric business growth.
• Proficient in focus groups, surveys, multivariate analysis, segmentation, ethnography, UX testing, CX insight, journey mapping, and data analytics.
• Industries include tech, telecom, entertainment, finance, government and global research.
• ✨Concurrently completing Masters degree in psychology✨

Monroe, Louisiana, US

• At CenturyLink / Lumen Technologies, and at spinoff company (Brightspeed)
• Built marketing intelligence center of excellence encompassing marketing research, competitive intelligence, data analytics, voice of the customer and database marketing.
• Performed marketing research projects to build new brands (Quantum Fiber and Brightspeed), optimize pricing, and develop compelling offers.
• Built brand tracking studies for Centurylink, Quantum Fiber and Brightspeed
• Conducted foundational research for new CX/service design project, including qualitative and quantitative research with consumer, employees, and key stakeholders.
• Created quality strategic marketing recommendations for executive clients, including fiber build strategy and pricing / product strategy.

• Conducted consumer research using in-house research tools (Survey Monkey, Usertesting.com)
• Boosted customer satisfaction score from three to five (60% increase) by conducting customer surveys and identifying areas for process improvements

Herndon, VA, US

• Responsible for overall marketing, research and communications departments
• Conducted marketing research studies around advertising concepts and offers
• Conducted user experience research and voice of the customer surveys to launch new website and to deliver digital, email, and social media marketing campaigns.
• Used in-house survey/questionnaire tools
• Managed outside vendors/consultants
• Responsible for multi-million dollar marketing and research budget

Vienna, VA, US

• Developed 4 areas of expertise including Member Research Strategy, Member Experience Research, Marketing Intelligence Systems and Marketing Analytics.
• Led the marketing research necessary to guide company executives in the development of corporate strategy, pricing, products, channel management, customer experience, advertising and brand positioning.
• Merging insights from surveys and data analytics, improved the quality of analysis and elevated the visibility of the group as an unbiased strategic insights partner
• Pioneered Usability Testing and integrated UX into the development of new technology products, services and channels
• Increased marketing response rates by 30%-50% by applying propensity, predictive, and segmentation models to marketing targeting.
• Led the relaunch of NFCU’s CRM system, which reduced marketing costs by 50% through predictive modeling

• LMSR is a consultancy with a unique blend of expertise in both strategic communications and marketing research. Clients have ranged from White House and Congress, to Fortune 500 Companies and non-profit advocacy groups.
• Managed diverse clients including political, public policy, non-profits, government and corporate entities:- Launched public opinion research to identify triggers necessary to raise awareness and concern about nuclear.
• Oversaw execution of projects from proposal, to fieldwork, to analysis and final presentation of both qualitative and quantitative studies
• Conducted international marketing research, including managing global fieldwork
• Presented research findings to senior level executives, including C-suite

New York, NY, US

• Based on research recommendations made to CEO and Board of Directors, contributed to XM’s subscriber growth. Number of subscribers increased from 2 million to 7 million during tenure at XM.
• Led all consumer research for new product development including launch, retail strategies, usability, design, positioning/targeting, etc
• Using qualitative and quantitative research methods, formulated recommendations regarding the launch and/or shift of major initiatives, including: new programming deals (Major League Baseball, PGA, Women’s Programming.
• Through extensive marketing research, formulated recommendations for partnership/co-brand opportunities (Jet Blue, Starbucks, Napster), and new ad agency review.
• Created and implemented new satisfaction tracking study, enabling Listener Care division to effectively route customer service calls, which resulted in consolidation of call centers from 6 to 3 and saved more than.
• Contributed to reduction of ad spending by $20 million, through media spend modeling & development of a more rigorous insightful ad/brand tracking study

New York, NY, US

• Based on overall marketing research findings, recommended shift in AOL’s broadband strategy from a pipeline/ installation service to a content & entertainment model, which minimized capital outlay and created.
• Heavily involved in marketing research plan to reposition and relaunch AOL's broadband division as a leader in the new broadband era.
• Based on research ecommendations made to senior executives and CEO, contributed to formulation of acquisition strategy which increased the number of broadband subscribers from approximately 100k to over 2 million.
• Using market size estimates and brand perception studies, determined viability of entrance into domestic and international markets
• Launched a corporate-wide segmentation study, designed to improve target marketing and optimize media spend.
• Developed and implemented a broadband customer satisfaction tracking platform.

Dallas, TX, US

• Responsible for executing qualitative and quantitative marketing research studies, used to guide and inform Executives on key business decisions.Subject areas included: Local and Long Distance Telecommunications.
• Saved $2.4 million annually by creating a streamlined, unified three-product platform from a previous single customer satisfaction platform.
• Decreased spending $1.2 million without sacrificing research requirements by streamlining research expenditures between Broadband and AT&T Corporate
• Created and launched customer satisfaction tracking metrics/platforms for Telephony & High Speed Data products.
• Presented potential acquisition recommendations to senior management based upon research findings, used to increase subscribers of new Broadband Telephony service, High Speed Internet and other premium digital services.
• Directed strategic research group for Broadband telephony, High Speed Data, Video services, Small Business Services, Multiple Dwelling Units, Customer Satisfaction, Advertising, and Bundled products and.

Dallas, TX, US

• Provided strategic consultative marketing research and project management in support of: Internet and Emerging Products; Cellular; Retail Mobile segments and products; Military Personnel; and College Market divisions..
• Executed custom studies encompassing New Product and Price/Offer Testing, Brand and Positioning, Yield/Loss, Customer Satisfaction, Trial Evaluations, and Strategic Planning Research/Opportunity Assessment. Conducted.
• Spearheaded efforts to evaluate and incorporate new research methods in order to optimize research output & provide more accurate, actionable recommendations
• Maximized research effectiveness by leading cross-functional teams comprised of analytics, strategic research and marketing group personnel.
• Guided development of new products/services, including: WorldNet, OneReach, MailCenter, Integrated VoiceMail, Email By Phone, OneComm, AnyWho enhancements, Integrated Devices patents, LD Express, HomeBase, VoiceTone.
• Develop all strategic and tracking research integral to the launch and support of CPG Prepaid Cards, which were widely successful and imitated by competitors.

New York, NY, US

• Facilitated essential marketing research functions, including designing and conducting new product / advertising tests and customer satisfaction / segmentation studies. Constructed survey questionnaires, screeners and.
• Designed and implemented research which was instrumental to development of the Wall Street Journal Interactive Edition (WSJ Online), Dow Jones News Center on the Internet, and other online services & CD-ROMS marketed.
• Created and implemented a human factors testing / usability lab.Subject areas included: Development of Wall Street Journal Online product; Educational CD-Roms; Pricing Studies; Ethnography; Online media

Responsible for all aspect of marketing research project execution from inception to presentation of final results to clients. Client base included telecommunications companies; healthcare & pharmaceutical's; CPG and B2B services.Clients included: Merry Maids, Ryder Trucks, Masco Construction, plus telecommunications research for "Baby Bell" clients such.

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Master'S Degree, Psychology