Maritza E. Ferreira Email & Phone Number

United States

-Oversee communications for Skanska's heavy civil and infrastructure business unit in the U.S.-Oversee communications for Skanska Group’s Asset Management unit for its U.S. P3s

-Expanded communications oversight of the Civil business unit's East Coast and Midwest regions, and continued oversight of the Building business unit's Southeast region

United States

-Manage, develop and implement internal and external strategic communications for operations in the Southeast, Midwest and Mid-Atlantic regions, averaging 80 projects among 8 states -Primary Skanska spokesperson, responding to local, regional and national media -Portfolio of projects includes one of the largest P3 (Public Private Partnership) infrastructure projects in the country – the I-4 Ultimate project in Central Florida-Drive strategic business goals including Skanska’s reputation management among existing clients, business prospects, employees, and general public through earned and paid media, and internal communication efforts-Develop and execute region and business unit specific digital thought leadership campaigns to drive awareness in key market sectors including sustainability, aviation, healthcare, life sciences, biopharmaceutical, higher education and K-12 education-Lead crisis communication strategy and response in partnership with Skanska leadership, private and public-sector clients, construction partners and local and state jurisdictions-Develop and implement public affairs strategies working with key leadership and stakeholders-Provide strategic counsel to senior leadership in various business units such as operations, human resources, legal counsel, risk management and environmental health and safety-Provide strategic counsel on key corporate issues, including brand and media management, crisis communications response, and strategic planning as a member of the respective global leadership teams based in Stockholm, Sweden -Established tools and tracking mechanisms to drive proactivity on media and social media campaigns, and demonstrate output and returns on efforts-Manage multiple PR agency contracts in several states and one direct report to execute strategies -Identify stories and manage content development for internal and external features to facilitate employee engagement, brand reinforcement and drive employee pride

Morrow, Georgia, United States

-Oversaw organizational marketing, brand and communications strategy, including: media relations, crisis management, internal communications, social media, video production, web administration, publications and print, digital and audio-Managed a team of marketing and communication professionals, and implemented change management and restructuring of department to improve effectiveness-Developed and executed media outreach plan to strengthen the organization’s reputation, which resulted in a 200% increase in local and national media placements between 2016 and 2017-Developed, trained and executed on organizational crisis communication plans, managing high profile issues-Developed and established internal communications structure and strategies to drive employee engagement and increase pride through creative storytelling utilizing a variety of mediums, including digital, audio and print-Developed and implemented the first strategic, integrated advertising campaign to strengthen and promote the brand, resulting in a 339% increase in lead generation within six months of the launch of campaign and new website-Managed the institution’s first website redesign collaborating with more than 400 members of the community resulting in improved architecture, SEO, branding, user experience, traffic quality and ADA compliance -Web redesign increased unique page views by 12%, average time on page by 26% and improved bounce rate by 22% -Managed institutional projects with budgets totaling $1.25 million -As a government relations, lobbied for institutional and USG systemwide interests during the Georgia Legislative Session -Led the department's efforts to launch the first Day of Giving for the university which exceeded its fundraising goal and included the full production of an 8-hour live broadcast, management of the giving platform and social media amplification

Greater Atlanta Area

Served on the University System of Georgia (USG) - Communications Review Team for Georgia Southern University. Outcomes included: -Reviewed and evaluated recent work product and current communications plan with specific attention to crisis communication-Evaluated effectiveness of current organizational structure and management-Provided recommendations to President and senior leadership that included restructuring the communications organization; recommendations were accepted and implemented

Albany, Georgia Area

Served on the University System of Georgia - Presidential Transition Team for Albany State University. Personally appointed by the Chancellor of the USG to spearhead communications and crisis management initiative. Outcomes included: -Improved relationships with the media -Development of voice and tone for the president and executive communications-Successful direction of highly visible crisis issues-Development media training for leadership-Development of a communications strategic plan

Greater Atlanta Area

-Planned, developed, and implemented comprehensive, multi-market and multi-channel marketing strategies targeted towards undergraduate, graduate, and professional students for three of Mercer's 12 colleges: Penfield College, Stetson School of Business and Economics and Tift College of Education -Managed and led a team of marketing professionals who collaborated with teams throughout the organization-Oversaw a $1 million annual marketing budget -Developed and launched the Preferred Provider Partnership program, which established partnerships with corporations, government agencies, and organizations to impact enrollment by providing grants for qualified employees to pursue a degree program-Restructured social media campaigns for three colleges to increase reach, engagement, and inquiry conversion -Implemented streamlined and standardized processes for lead generation, inquiry capture, and data management resulting in 31% increase in new inquiries and 8.6% increase in new enrollment, exceeding university goals

Greater Atlanta Area

-Coordinated and executed marketing and advertising initiatives-Led corporate recruitment initiatives to exceed enrollment goals-Planned and executed all aspects of on- and off-campus events such as information sessions, student appreciation events, trade shows and sponsorships

Georgia

GAHEA is a non-profit consortium of 26+ regionally-accredited colleges and universities and approximately 78 individual members, providing degree programs specifically designed to meet the educational and professional needs of Georgia's business community. GAHEA's mission is to serve as an educational resource to Georgia's workforce. Proudly served as President, Vice President and Treasurer.

Greater Atlanta Area

-Managed the Atlanta Education Partners and Freedom Grant Programs, which included budgeting, strategy, business development, sales, marketing and account services-Led the Atlanta team to the #1 program in the nation based on enrollments, start rate and overall utilization of grants -Increased utilization of program benefit from 40% to 45% of total campus enrollments, resulting in increased revenue-Established four corporate partnerships with major organizations

Atlanta, Ga

-Developed, implemented and oversaw strategies within a 25-high school territory to recruit students, promote the University and create awareness among students, teachers and guidance counselors-In first and second year, exceeded stretch budget goal by 5% and conversion goal by 9% in first year-Awarded 2006 and 2007 High Achiever, personally recognized as #1 in the country in 2007

Alpharetta, Ga

-Developed and executed strategies to identify international sales opportunities, and expanded the company's footprint into the Latin American market for banking technology solutions

London, United Kingdom

Bachelor Of Science, Human Ecology - Apparel And Textile Design

Activities and Societies: Concentrations - Business and Spanish Honors - Dean’s List; Community Leader Scholarship, Michigan State.

Mba, Marketing

Activities and Societies: Honors – President’s List Member – Sigma Beta Delta – International Honor Society in Business Management.

Ph.D. (Abd), Educational Leadership In Higher Education

Activities and Societies: Kappa Delta Pi - International Honor Society in Education

Economic Development

Awarded an Executive Certificate in Economic Development for completion of Climate Change and Energy Program (March 2024), Infrastructure.