Oversees shopper and custom marketing program sales and execution at grocery retail clients. Specializes in building and implementing omni-channel shopper marketing events that drive sales and brand awareness for retailers and CPGs. Work in partnership with retailers’ marketing and merchandising teams as well as CPG companies to ensure promotional alignment and event execution. Excels in collaborating with CPG companies to build customized digital, social and traditional marketing programs for execution at grocery retail.Extensive experience in food and beverage retail marketing.

Sell, manage, and execute omni-channel Shopper Marketing events focused on seasonal themes. Collaborate with Consumer Packaged Goods (CPG) companies to develop customized marketing programs that promote their brand and ultimately drive sales and units for the trade partner and Price Chopper.Oversee shopper marketing event budgets to ensure all monies are reinvested into appropriate marketing channels.Coordinate the creation and execution of Shopper Marketing media including TV, Pandora Radio, print in weekly ad, customized web pages, Google display ads, in-store signage, and shelf tags. Manage trade partner digital and social media marketing assets including facebook, pinterest, youtube, web banners, and Google display ads.

Sold, managed and executed trade partner marketing programs. Managed expenses to ensure a ROI for Price Chopper and the trade partner. Managed Price Chopper’s targeted magazines which included articles, recipes and coupons. Responsible for planning the layouts, writing and editing copy, creating targeted distribution lists, and measuring performance. Developed and launched the monthly Health and Wellness e-Newsletter. Planned the content and secured monthly trade partner support, including sponsorships, featured items and coupon offers. Oversaw the Price Chopper Pet and Baby Clubs; included coordinating monthly e-Newsletters and fulfilling terms of sponsors’ contracts, including digital and social media as well as program analytics.

Responsible for implementing the Corporate Communication Strategy to market to Price Chopper Teammates using the appropriate communication vehicles such as the teammate intranet, teammate publications, HR policies and more.Created and uploaded content to the electronic signage boards in the café and break rooms on a weekly basis. Managed a web-based, zone-specific, monthly newsletter for store teammates. Delivered weekly targeted messages to teammates via an internal messaging portal. Responsible for uploading and editing content on the Well@Work website as well as other areas on the teammate intranet.

Project leader for the Corporate Health Care Survey reaching almost 18,000 people across GE.Created and led the marketing and promotions calendar for a GE Corporate Health and Wellness Challenge.Planned the health and wellness monthly news calendar, which drove promotions on the GE Healthcare website. Responsible for regularly updating content to the website. Also, conducted quarterly reporting to identify which promotions and programs generated the most traffic and unique users.

Executed tasks for the Marketing Department Staff including correspondence, packaging, and database management.