Maritza Hayes-Kavan Email & Phone Number

Boston, Massachusetts, United States

Boston, Massachusetts, United States

Boston, Massachusetts, United States

In my current role, strategy and creativity are table stakes as I work across internal PR and digital teams to build, execute and manage integrated campaigns. I’m skilled at crafting thumb-stopping social media stories and distributing that content to target audiences, putting brands’ key messages front and center.

Greater Boston Area

As an Account Manager at Corporate Ink, I was responsible for successfully executing client programs, maintaining client satisfaction and elevating team performance across four strategic, B2B tech accounts. Serving as the day-to-day lead and primary client contact, some of my responsibilities included: ensuring all deliverables were aligned with client messaging and business objectives; strategizing to create holistic campaigns, including media strategies, organic and paid social, and content development; managing tactical project aspects; and leading and empowering junior team members.As part of Corporate Ink’s Management Team, I worked very closely with two direct reports, managing their performance, satisfaction and professional development. I also worked directly with Corporate Ink’s President on internal initiatives including hiring, marketing, training programs and business operations.

Greater Boston Area

During my time at Weber Shandwick, I gained expertise working across a multitude of clients (healthcare, B2B, B2C and tech). My responsibilities included: executing highly immersive and integrated digital strategies via the management of overall logistics, social media distribution plans, and client communications; fostering the growth of owned properties through copy development, content production and community management; and working across teams, both internally and externally, to develop and meet KPIs.

Greater Boston Area

Greater Boston Area

Greater Boston Area

Greater Boston Area

Greater St. Louis Area

During this internship, I gained valuable industry experience by working on a variety of projects for big-name clients. My responsibilities included gathering and analyzing research; completing news scans; and performing social media monitoring, management and content development. I also composed various written materials, such as case studies, executive visibility packets, presentations, event activation plans and speeches. Through the use of programs like Cision and Radian6, I developed important industry skills by building countless media lists and by learning how to track and analyze social content. My involvement in team brainstorm sessions and the RFP/RFI response process allowed me to play a key role in developing innovative, effective campaigns. Marketing; Public Relations; Communication; Media Relations; Campaign Development; Cision; Radian6; Research; Social Media - Content, Community Management, Monitoring; Writing; Event Planning; Strategy

Lincoln, Ne

Through before and after-school service, I implemented an Individualized Treatment Plan for a patient in a resident-based setting. My responsibilities included monitoring, observing and recording the behavioral aspects of the patient. This information was then used to adapt the patient's therapy sessions and treatment plan. Along with other Direct Support Professionals, it was my job to ensure the patient was developing crucial life skills, such as brushing one's teeth, advancing reading and math skills, and learning correct social behavior. I consider the time I spent with this individual to be one of the most valuable and inspiring times of my life.

Lincoln, Ne

Throughout this internship, I spearheaded the development of engaging campaigns and materials. Working with the supervisor and others, I was able to learn and further grow my skill set through tasks including gathering research, writing company materials, and producing creative handouts.

Lincoln, Nebraska Area

During this internship, I helped foster customer relationships and business growth by increasing social media engagement through the development of creative content and community management.

Through out my time as a student-athlete, I learned how to balance many activities and effectively manage my time (to which my transcripts, GPA and four-year starting role can attest). In my role as a team captain, I encouraged and supported teammates from a leadership position, leading us to the 2013 Big Ten regular-season and tournament titles. I collaborated frequently with my coaches and other student-athletes, applying techniques to help our group achieve optimum success. As a student-athlete, I was in the perfect position to make a difference in the community, and I hope through extensive volunteer work, I did just that. GO BIG RED!

As an UGRA serving under the world-renowned Dr. Molfese, I was able to get involved with ground-breaking research, including a study involving concussions and sports. I assisted in the set-up, facilitation and data collection of experiments. I also performed lab duties as needed, including communication involving participants, collection and analysis of data, sterilization of experiment equipment, and the overall function of the lab. During group collaboration meetings, I provided valuable feedback and received a front-row seat to the thinking of some of the best and brightest minds in the industry.