Maritza Huerta Email & Phone Number

New York, Ny

1221 Consulting is a full-service public relations firm headquartered in New York City.

I work as a public relations consultant for "The Perfect Sidekick," the nation's first LGBTQ gym, to garner local and national media coverage.

New York, New York

Secure media coverage for national and international clients, ranging in the field sports, tech start-ups, finance, and lifestyle.

New York, Ny

• Coordinate, prepare, and supervise the execution of all public relations strategies aimed to reach news media, thought-leaders, potential stakeholders and partners, grassroots audiences, and general public• Develop and implement marketing strategies to promote, publicize, and build awareness of the client’s mission, programs, events, and special initiatives• Monitor domestic and international news that pertains to client’s interests and issues; pitch and secure interviews with local, national and international media for print, broadcast, and online; provide counsel to leadership on potential public concerns• Provide communications and public relations support to clients; organize press conferences and special events/ceremonies; prepare key messages that resonate with target audience and effectively deliver the client’s top priorities• Write, oversee, and supervise the production, content, and design of all communications material (i.e., print, broadcast, online); ensure continuity and consistency in messaging and branding standards• Coordinate, promote, and supervise special events (i.e. conferences, panels, festivals, luncheons, and parades); facilitated Ecuadorian President Rafael Correa’s 2014 U.S. visit, including speaking engagements at MIT, Yale, and Harvard; secured media coverage and promotion of the tour• Craft bilingual communication materials including press releases, media pitch, talking points, speeches, and online content• Develop targeted media lists for news releases, media alerts and additional story pitching• Prepare project and marketing budget projections and recommendations; monitor, approve, and reconcile budget expenditures• Implement social media campaigns to raise public awareness of key issues, elevate online brand visibility, and increase two-way communication• Interview, train, supervise, and evaluate staff; prioritize and assign work; monitor performance and provide counsel as needed to achieve agency goals

• Produce and execute public affairs strategies to expand internal and external awareness of regional agency programs and complex public issues• Maintain strong relationships with agency stakeholders and public interest groups, while leveraging external partnerships to achieve community initiatives• Produce multi-lingual communication materials, including fact sheets, Q&As, press releases, media advisories, web publications, social media content• Develop a comprehensive communications plan to improve coordination, reporting and data collection for implementing an executive order requiring federal agencies to lead by example in advancing the nation’s energy security and environmental performance• Led redesign of Human Resources intranet: analyzed site traffic and customer satisfaction; communicated stakeholder feedback; Made informed judgments and advised upper-level management (e.g. HR Director and Public Affairs Officer) on implementing a strategic web format to meet customer needs and improve communication issues with field employees; raised website traffic an average of 40 percent over a year span• Provide management with recommendations on implementing social media tools into the agency’s communication initiatives to increase two-way communication with employees and external audiences; filmed, produced, and published the first Forest Service YouTube video• Research national news items related to sustainability, the public’s opinion and awareness of the agency’s work regarding climate change, and prepare statistical reports; provide recommendations to leadership on engaging key external and internal publics as a result of this research• Served as key member of the 2012 Sustainable Operations Summit Core Team: managed the development of all communications materials; and provided the project management/Gantt chart that the Core Team used to monitor progress across all eight (8) Summit committees

Ma, Public Relations And Corporate Communications

Bachelor Of Arts (B.A.), Communications/Broadcast Journalism