Responsible for leading the development of marketing strategies based on the new company’s vision of brand building, value creation, innovation and deep consumer understanding.• Boost the department structure, promoting talent and ensuring effective alignment in order to achieve the company’s objectives outlined by the Executive Vice Presidency.• Improve proper positioning of brands within a multi-brand portfolio creating value and brand love.• Lead Marketing Managers to create integrated and coherent strategies that considered both marketing and trade marketing initiatives (advertising campaigns, consumer experiences, digital strategy, public relations, visibility at point of sales.)o Best practices: New “Mujeres Brillantes” campaign, and Dominó “Suavidad que te Envuelve”.• Innovation Committee leader with responsibility in fostering new product development and portfolio optimization achieving synergy between multiple teams (Logistics, Sales, Production, others).

Lead the strategic development of marketing plans for the company’s portfolio in order to increase growth and revenue; under my leadership the awareness and reputation of GCS was strengthened with a solid PR regional plan.• Increased tPago’s transactional growth +24% in 2019 and 2020. With this strategy, P2P transfer transaction stood out as an anchor for revenue growth, currently representing 40% of the brand's total mix.• Developed the digital strategy and consumer initiatives during the Covid-19 pandemic, running a plan in stages aligned to consumer needs, that achieved synergies with the ecosystem and reached + 2.5 million people monthly.• Started the Brand Architecture Development process for GCS and its business units, which is now the reference to continue a coherent, sustainable architecture for the company's international expansion.• Boost GCS’s awareness, highlighting it’s work for financial inclusion achieving local and regional coverage for the company’s such as Forbes Centroamérica magazine cover and press coverage in Central America and the Caribbean for international alliances such as Mastercard and Microsoft.

Co-Owner and Founding Partner of a creative boutique focused on offering marketing and advertising services at competitive costs vs. global agencies. • Managed editorial projects such as CCN's Saber Vivir magazine, Somos Bepensa and Entérate Philip Morris magazines, supervising general content, development and design.• Designed and produced BTL materials for 5 Caribbean markets of the Coca-Cola Company.• Developed sampling programs in various distribution channels for brands of Vinos S.A, Bepensa, Incarna.• Executed corporate events and annual sales conventions for international companies (Rayovac, Sanofis). • Designed promotional and BTL activities for Philip Morris, Unilever, Brinsa.

Member of the Caribbean unit team with direct responsibility for the development and execution of marketing plans for Hispaniola [Dominican Republic & Haiti]•Led the effective alignment of bottlers, building strong alliances that allowed the successful implementation of communication and marketing plans on schedule and under estimated budgets.• Active participation in the transition from Refrescos Nacionales to Bepensa, successfully maintaining the continuity of the outlined marketing plans. Fostering relations with the new bottler in a changing and challenging environment.• Develop a portfolio strategy with the Country Manager to protect market share against the entry of Kola Real, creating a SKU's strategy for each price point against the competition.•Launched campaigns with a 360 execution promoting Brand Love and engagement as: Coca-Cola “Toma Lo Bueno” campaign, Fanta Bamboocha, Football Coca-Cola program for Haiti, Arbolito Coca-Cola Plazoleta España.•Created a plan to reinforce visibility for both markets, leading creative agencies to executed a robust OOH nationwide plan and an out & in-store approach strategy.

Responsible for the development of strategic marketing plans and sales forecast for various categories in the company's portfolio, which included management of personal care brands, laundry and imported products.• Development of a new marketing and distribution strategy for Unilever's personal products (Pond's, Cutex, Vaseline).• Execution of the OMO brand promotional strategy, being relevant the launch plan for a new in & out SKU: OMO Giraffe (packaging with 25% more free product).• Responsible of the strategic marketing and communication plans for the portfolio of imported SID’s brands: Kellogg's, Hershey's, Evian, Pillsbury and Dos Pinos. • Liaison with international partners.