• Collaborated with Trebas Institute on planning, developing, and executing the marketing plan, events, and advertising campaigns tailored to the domestic market.• Managed project timelines, deliverables, and specifications to ensure the timely completion of tasks and projects.• Led the planning and preparation for student recruitment events and developed marketing collateral that resonates with prospective students.

• Built the marketing team from the ground up, leading a team of graphic designers, a social media content specialist, and a web programmer to manage all digital assets and promote Canaway's online presence, engaging the brand with prospective students. Collaboratively, crafted compelling marketing material/content adhering to brand guidelines, leading to a 12% increase in lead generation with recruitment materials.• Managed an annual advertising budget of over 150K CAD, strategically allocating funds across Google, TikTok, and Meta platforms. Achieved a 25% increase in program inquiries through targeted advertising campaigns.• Created data-driven dashboards using Looker Studio and Supermetrics, enhancing campaign performance analysis and improving budget allocation efficiency.• Collaborated closely with international student recruitment teams to develop and execute effective marketing campaigns, resulting in a 20% increase in international student applications within one academic year.• Supported recruitment events, and webinars, resulting in a 40% growth in event attendance.

• Led a team of 2 marketing interns to develop content creation and manage social media accounts by providing them with the brand guidelines, determining the creative, photography, design, writing, and proofreading of digital marketing assets according to the overall marketing strategy.• Planned and oversaw the development, and execution of social media content, including students' and instructors' testimonials videos driving brand awareness and engagement among prospective students in our social media channels by over 100%. • Set campaign budgets by comparing actual results with plans and forecasts and reporting KPIs.• Developed, executed, and optimized paid ads across Google, Instagram, Facebook, and TikTok increasing lead generation by over 40%.• Manage post-campaign analysis to measure and report the effectiveness through analytics tools and metrics.• Built key reports in Google Data Studio around KPIs such as marketing spending, new leads, revenue generated, and ROI, saving weekly manual reporting time.• Led a new lead-generation website project, applying an SEO-centered content strategy, increasing website traffic by 30% and achieving an average of 72% lead-form submissions monthly. • Contributed to a 20% increase in conversion rates throughout every funnel stage by managing prospective customers' data using Hubspot CRM and implementing a lead nurturing process, reaching them with targeted and personalized messages. • Conducted market research studies to identify our target's interests and concerns. Based on that, our educational offerings were revamped, resulting in a 26% increase in student enrollment.• Handled online education fairs, hosted live informative talks to promote Canaway's educational programs to the Latin American market, and contributed to close sales by 15% monthly.

• Achieved a 20% annual budget optimization in digital advertising by strategically optimizing search engine marketing and social media advertising, maintaining consistent conversion levels compared to the previous year.• Worked closely with Academic Departments, and Student Services to execute education fairs to convert leads, contributing to a 25% increase in monthly enrollments. • Generated relevant content to attract prospects to the institution's website, leading to increased undergraduate programs organically visibility. • Collaborated to establish strategic partnerships with local and overseas educational institutions, promoting exclusive student exchange programs.• Conducted market research studies about the higher education industry to determine market trends and extract insights that may influence divisional activities. • Oversaw the design process of promotional materials, defining the content and style according to the institution's brand identity.

• Conducted market research, analysis, and reports on consumer behaviour, current trends, and competitors.• Presented actions and recommendations to senior executives based on market data.• Developed market research for introducing new products to the Peruvian market.• Oversaw execution of market research studies according to workflow.• Ensured that the market research results were up to client standards.

• Oversaw advertising, media, and PR team on a per-campaign basis from planning to execution.• Generated reports for all ongoing campaigns to measure the effectiveness.• Handled the university's online presence – regularly updated the university's website and social media accounts.• Experienced in planning orientation day activities, travel arrangements, and assisting overseas students.